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Luc Viaud

Study: Only 1% of Facebook 'Fans' Engage With Brands | Digital - Advertising Age - 1 views

adage.com/...232351

Facebook marketing web2.0

shared by Luc Viaud on 27 Jan 12 - No Cached
  • Luc Viaud on 27 Jan 12
     
    Slightly more than 1% of fans of the biggest brands on Facebook are actually engaging with the brands, according to a study from the Ehrenberg-Bass Institute, an Australia-based marketing think tank that counts Procter & Gamble, Coca-Cola and other major advertisers as its supporters.
Miguel Membrado

The Power of Digital Marketing - Business Review India - 1 views

www.businessreviewindia.in/...the-power-of-digital-marketing

marketing mci test digital

shared by Miguel Membrado on 22 Nov 11 - No Cached
  • Marketing 2.0   The Power of Digital Marketing Digital Marketing is promoting brands through social media, Internet, Television, Radio, search marketing optimization and more  Digital Marketing holds immense promise for promotersPrevNext1   22 Nov 2011 Nargis Namazi   Following the phenomenal success of social, internet and mobile marketing in the last few years, the Digital industry has grown by leaps and bounds in India. Globally, it has witnessed a surge of around $40 billion and is spiraling here too. Big and small brands have not only understood the power of social media but in fact have reached nirvana in effectively putting their message across to consumers. If you happen to be reading this and only faintly know about this form of advertising, then welcome to the Digital party as we explain the power of this practical medium. What is Digital Marketing? Simply put, to use all forms of digital advertising channels to promote a brand is what digital marketingis all about. These channels include television, radio and internet among others. Advertising through mobile phones, SMS / MMS / digital outdoor and banners also comes under digital advertising. Promotion is done in the same method as that used in direct marketing but in a digital fashion
Vassili BASSAT

Companies' Social Media Use Not Limited to Advertising - 0 views

www.atelier.net/399928

Social Media Booz & Company Buddy Media study usages advertising

shared by Vassili BASSAT on 30 Dec 11 - No Cached
  • this doesn’t necessarily mean just increasing the number of advertising campaigns
  • 57% of them are expecting to hire new staff to enhance their capabilities.
  • 72% said they plan to recruit editorial and content creators
  • ...13 more annotations...
  • 59% to take on community managers
  • 43% to recruit data analysts
  • they are actively transforming their model for marketing from one of ‘brand management’ to ‘brand curation
  • 88% of the companies surveyed are closely monitoring consumer engagement and participation in social media
  • 81% are looking to measure how social media can turn a purchaser into a brand advocate
  • Asked to name the biggest benefits of social media
  • brand-building (90%)
  • interactivity with customers (89%),
  • buzz-building (88%),
  • insights into consumer opinion (81%).
  • 56% of the study’s respondents are using social media to support market research
  • 40% for product development efforts
  • 24% are using them for internally-focused communications to employees
Vassili BASSAT

B2B or "B Not 2B" - Does B2B Social Marketing Work? - 1 views

www.fastcompany.com/...does-b2b-social-marketing-work

Linkedin Professional social networks

shared by Vassili BASSAT on 11 Aug 11 - No Cached
  • I am sure that by now many of you are thinking that social media is not about advertising, it is about creating relationships with people so you can educate them about problems, solutions, and generally becoming a valuable resource. I totally get it. I think this is a great way to reach out and touch people and that is in fact the primary value in social marketing B2B
  • Interestingly, a recent study by Performics found that almost 60% of active social networkers said that LinkedIn was their most important social network.  Sound great, but it turns out that this is mostly because people are looking for jobs , at least according to  Perfomics’ CEO Daina Middleton.
  • I am sure that by now many of you are thinking that social media is not about advertising, it is about creating relationships with people so you can educate them about problems, solutions, and generally becoming a valuable resource. I totally get it. I think this is a great way to reach out and touch people and that is in fact the primary value in social marketing B2B
  • Vassili BASSAT on 11 Aug 11
     
    ROI contre ROE, comment mesurer l'impact en CA d'une com' sur les réseaux sociaux professionnels ? => Une sorte de branding ou brand content interactif, une relation commercial avec la marque experte dans son domaine, sur le long terme.
Luc Viaud

How Brands Should Think About Facebook: a Loyalty Program | Digital - Advertising Age - 1 views

adage.com/...229561

facebook marketing loyalty programs

shared by Luc Viaud on 01 Sep 11 - No Cached
  • Luc Viaud on 01 Sep 11
     
    Facebook comme outil de relation client plutôt que comme outil d'acquisition de nouveaux clients
Vassili BASSAT

Google to Businesses: Don't Create Google+ Profiles Yet - 1 views

mashable.com/...google-plus-businesses

Google+ Social networks advertising

shared by Vassili BASSAT on 11 Aug 11 - No Cached
  • Google+ team is working on creating a unique experience for businesses that includes deep analytics and the ability to connect to products like AdWords
  • the new Google+ experience for businesses won’t be ready until “later this year
  • we are surprised that Google wasn’t more prepared for the wave of brands that have been joining its social network.
Vassili BASSAT

Mobile Social Networking App Audience Grows 126% In Past Year - 1 views

www.readwriteweb.com/...nce_grows_126_in_past_year.php

mobile marketing Social networks social advertising audience Facebook Twitter

shared by Vassili BASSAT on 26 Oct 11 - No Cached
  • While the mobile browsing social networking audience has grown 24% to 42.3 million users, the mobile social networking app audience shot up 126% to 42.3 million users in the past year.
  • While the mobile browsing social networking audience has grown 24% to 42.3 million users, the mobile social networking app audience shot up 126% to 42.3 million users in the past year.
  • While the mobile browsing social networking audience has grown 24% to 42.3 million users, the mobile social networking app audience shot up 126% to 42.3 million users in the past year.
  • ...3 more annotations...
  • While the mobile browsing social networking audience has grown 24% to 42.3 million users, the mobile social networking app audience shot up 126% to 42.3 million users in the past year.
  • The Facebook mobile audience is fast approaching 60 million users. Facebook, Twitter and LinkedIn grew their mobile audiences by at least 50 percent in the past year. Facebook's numbers have risen 50% from the previous year to 57 million mobile users. Twitter's audience jumped 75% to 13.4 million users, and LinkedIn's mobile audience grew 69% to 5.5 million users.
  • it's increasingly important for brands to engage with their customers on social media. According to the comScore report, in August 2011 a total of 80.3% read posts from people they know personally, while 69.5% posted status updates from their mobile devices.
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