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Luc Viaud

Will Search Drive Mobile Ad Revenues? - Search Engine Watch (SEW) - 2 views

searchenginewatch.com/3641732

mobile search html5

shared by Luc Viaud on 15 Jan 11 - No Cached
  • Luc Viaud on 15 Jan 11
     
    Article prenant position : comment les sites mobiles via le search vont l'emporter sur les applications
Anne Francin

Tous les chiffres de l'internet 2010 : du web servers aux domain names, en passant par ... - 8 views

ow.ly/3FkCB

internet 2010 chiffres social media users domain names

shared by Anne Francin on 17 Jan 11 - No Cached
  • Anne Francin on 17 Jan 11
     
    All in one ! "How many websites were added? How many emails were sent? How many Internet users were there? This post will answer all of those questions and many, many more. If it's stats you want, you've come to the right place."
Marion Darnet

It's the Super Bowl - let's get social! - Business - Business of Super Bowl XLV - msnbc... - 0 views

www.msnbc.msn.com/...ess-business_of_super_bowl_xlv

superbowl social media twitter audi

shared by Marion Darnet on 01 Feb 11 - No Cached
  • “People buy a Super Bowl spot because they want to participate in all the frenzy that surrounds it.”
  • A social media campaign has the potential to make your loyal customers even bigger fans, or draw in new customers. But companies also have to be prepared for the fact that they can’t control what people will write or tweet about them, positive or negative.
  • Mercedes-Benz, a first-time Super Bowl advertiser, is launching a “Tweet Race” in which four teams use Mercedes vehicles to race to Dallas. The teams are “fueled” by how many times fans tweet using a hashtag from their favorite team.
  • Marion Darnet on 01 Feb 11
     
    The Super Bowls ads are getting social... interesting campaigns are being launched again this year!
Vassili BASSAT

Advertising - le cas Microsoft - 1 views

www.lefigaro.fr/...-travailler-en-partenariat.php

Microsoft Hotmail MSN Adexchange

shared by Vassili BASSAT on 22 Sep 11 - No Cached
  • Microsoft Ad Exchange permet la vente d'espace publicitaire en temps réel sous forme d' enchères. Nous y mettons l'ensemble des inventaires de Bing, MSN et Windows live avec comme bénéfice pour les annonceurs une grande transparence et une efficacité accrue pour les campagnes publicitaires» explique Grégory Salinger
  • «Le social est une tendance lourde du marché. Nous sommes présents à travers MSN et ses 20 millions utilisateurs en France, Hotmail qui est le premier web mail en France en étant trois fois plus gros que Google et à travers notre alliance avec Facebook».
  • Le marché publicitaire online français ne pèse que 12 ou 13 % du marché publicitaire national contre 25 % en Grande-Bretagne.
  • ...1 more annotation...
  • «C'est le paradoxe du marché. Internet représente déjà 20% du temps consacré aux médias mais le marché publicitaire est de seulement 12%. Nos marges de progression sont donc importantes.
Fabien Goulamhoussen

Why can't Google be more like Microsoft? * The Register - 3 views

www.theregister.co.uk/...google_chrome_os_closedness

shared by Fabien Goulamhoussen on 26 Nov 09 - Cached
  • Fabien Goulamhoussen on 26 Nov 09
     
    Article en anglais ...
  • vincent dm on 26 Nov 09
     
    The plan is to collect your data and serve you ads. It's no wonder Google is open sourcing its OS code. It doesn't sell software. And it never will. It's an advertising company merely interested in tracking what you do... hum hum
Odile Crepy-Courau

Bien comprendre le Quality Score AdWords - 1 views

ads-up.fr/...bien-comprendre-quality-score

quality score adwords

shared by Odile Crepy-Courau on 17 Apr 15 - No Cached
  • Odile Crepy-Courau on 17 Apr 15
     
    Comment est-il réellement calculé ? Quel est son impact sur les performances d'un compte ?
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