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Assunta Krehl

News - Uof G students showcase work at food innovation forum - GuelphMercury.com - 0 views

  • The University of Guelph's leadership in the development of food products that enhance health was showcased at the Agri-Food Innovation Forum in downtown Toronto yesterday.The forum's focus is on agriculture, food and human health, and is examining ways to generate business enterprises in the nutraceutical and functional food field.
  • John Kelly, executive director of the MaRS Landing and chair of the Agri-Food Innovation Forum, said there is a growing global market for nutraceutical products and good product ideas are coming from young minds.
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    Agri-Food Innovation Forum focused on agriculture, food and human health and is examining ways to generate business enterprises in the nutraceutical and functional food field. MaRS Landing is quoted indicating that there is a global market for nutraceutical products and good product ideas.
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    Agri-Food Innovation Forum focused on agriculture, food and human health and is examining ways to generate business enterprises in the nutraceutical and functional food field. MaRS Landing is quoted indicating that there is a global market for nutraceutical products and good product ideas. Feb 12, 2009
Assunta Krehl

Clean Technologies Will Drive Ontario's Future Economic Prosperity - Sustainable Develo... - 0 views

  • Ontario's clean technology industry is poised for growth, and is comprised of companies that manufacture, develop and sell competitive products. Despite this promise, these companies face key challenges in becoming globally competitive - including lack of growth capital, weak domestic demand, and a small pool of management experienced in product commercialization.
  • Ogilvy Renault LLP, MaRS Discovery District, Blake, Cassels & Graydon LLP, Export Development Canada, RBC, Department of Foreign Affairs and International Trade, Ontario BioAuto Council, TMX Group Inc., Canada's Venture Capital & Private Equity Association, National Angel Capital Organization, XPV Capital and Investeco Capital.
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    Ontario's clean technology industry is poised for growth, and is comprised of companies that manufacture, develop and sell competitive products. Cleantech companies need to gain greater globalization and increase their product commercialization.
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    Ontario's clean technology industry is poised for growth, and is comprised of companies that manufacture, develop and sell competitive products. Cleantech companies need to gain greater globalization and increase their product commercialization. Feb 17, 2009
Cathy Bogaart

Amazon.com: The Human Factor: Revolutionizing the Way People Live with Technology: Kim ... - 0 views

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    The review: a must-read for product engineers. "A perfect addendum to the works of Donald Norman, The Human Factor explores a number of examples in which major engineering problems and disasters initially attributed to user error were approached from a humanist perspective, and simple enhancements with the user in mind have helped prevent future catastrophes from airplane malfunction to nuclear power plant explosions. Vicente does a wonderful job of explaining with the phrase "user error" is often used erroneously, and attention given to the way a product is used, not just the way it is intended to be used by engineers, will continue to produce safer, more efficient products and avoid unnecessary accidents."
Assunta Krehl

reportonbusiness.com: THE COMPANY: INFONAUT INC.: Charting the right course through an ... - 0 views

  • Toronto, where a small firm is using 21st-century software to create maps with similar goals - the containment of disease - by showing infection patterns that can be understood at a glance.
  • Toronto, where a small firm is using 21st-century software to create maps with similar goals - the containment of disease - by showing infection patterns that can be understood at a glance.
  • There's nothing wrong with Infonaut using the H1N1 flu outbreak to gain exposure, as long as the company is careful in the tone it takes, said John Lute, president of Toronto communications firm Lute and Co.
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  • Infonaut Inc. chief executive officer Niall Wallace and his partner, chief operating officer Matt McPherson, both former IT consultants for the Ontario government, created the company after helping to craft some of the recommendations that resulted from the SARS outbreak of 2003. They understood the value of visually represented, real-time infection data, and left government to set up Infonaut to develop that technology.
  • Infonaut has created three software products that turn infection information into maps. All are being tested in pilot projects and will soon be marketed commercially.
  • One, called Infection Watch Live, is now taking data gathered at 14 hospital emergency rooms in eastern Ontario and using it to create publicly accessible maps that show exactly where in the region cases of influenza and gastrointestinal diseases are active.
  • This complex mapping can help monitor and stop the spread of C. difficile and other superbugs.
  • The third product, called Regional Watch Live, generates maps and reports for regional health professionals by merging lab test results with a range of other information.
  • INFONAUT INC
  • Make sure to present straightforward information about how the company's products might help mitigate an outbreak in the future, but do not exaggerate promises. Be upfront about the state of pilot tests, the timelines to get the software to market, and how much funding will be needed to go to full commercialization. Use respected third-party partners to endorse the products, a move that will give the company more credibility. If there are privacy concerns, spell them out and detail how they are being addressed.
  • Infonaut should ensure that its message is understated and that the company is not an "ambulance chaser," Mr. Lute said
  • But the company does need to give straightforward information about how its products might help mitigate an outbreak in the future, and not exaggerate its promises, she said. In particular, it needs to be upfront about the state of its pilot tests and include details of when full versions of its products will be available. It also must explain how much funding they will need to get there, Ms. Wilcox said.
  • With Infonaut, there seems to be no question that there is a public gain, he said. "If it is just an opportunistic attempt to cash in on the misfortune of others, that tends to play badly. Where a company has something that can be tied to the public interest, such as in this case ... it is very low-risk."
  • He suggests that Infonaut make good use of its pilot test partners, such as the counties in eastern Ontario that are testing the Infection Watch Live system.
  • the company should forestall any concerns over privacy issues by spelling out how it ensures data on individuals are kept confidential.
  • There's nothing wrong with using the current concerns over H1N1 flu to gain exposure, as long as Infonaut is careful about taking a calm and respectful tone to its marketing and publicity.
  • On the other hand, it will clearly create an opportunity if Infonaut can increase its profile, "which helps it to get its story out, which helps it to get investors, which helps it to grow.
  • The problem Build a market for a unique infection mapping system without appearing to exploit the flu outbreak The plan: Use a subtle approach and be upfront with the state of development of the software products The payoff: Higher awareness among potential customers and an expanded market
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    Using 21st-century Infonaut is using software to create maps - the containment of disease - by showing infection patterns that can be understood at a glance.
Sarah Hickman

Canadian Industry Statistics - Home - 0 views

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    Industry Canada presents Canadian Industry Statistics to help Canadian small and medium businesses understand their industries and make better business decisions.\nIndustry data, gross domestic product and labor productivity are analyzed within various sectors as defined by NAICS, 2002.Employment, wage, production, costs, performance, and capital investment information is also given per each industry.
Sarah Hickman

The Design of Things to Come: How Ordinary People Create Extraordinary Products: Amazon... - 0 views

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    The iPod is a harbinger of a revolution in product design: innovation that targets customer emotion, self-image, and fantasy, not just product function. Read the hidden stories behind BodyMedia's SenseWear body monitor, Herman Miller's Mirra Chair, Swiffer's mops, OXO's potato peelers, Adidas' intelligent shoes, the new Ford F-150 pickup truck, and many other winning innovations. Meet the innovators, learning how they inspire and motivate their people, as they shepherd their visions through corporate bureaucracy to profitable reality. The authors deconstruct the entire process of design innovation, showing how it really works, and how today's smartest companies are innovating more effectively than ever before.
Sarah Hickman

Amazon.com: Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream... - 0 views

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    A marketing book by Geoffrey A. Moore that focuses on the specifics of marketing high tech products. Moore's exploration and expansion of the diffusions of innovations model has had a significant and lasting impact on high tech entrepreneurship.
Assunta Krehl

Market Morning : July 3, 2009 : Market Lookahead [07-03-09 9:15 AM] - 0 views

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    Interview with Dr. Rafael Hofstein about how MaRS Innovation will help to accelerate the pace in turning ideas into meaningful products which in turns help the healthcare system. Dr. Hofstein also talked about the 2 medical products that were brought to market: i) Umbilical Cord Stem Cell Technology ii) Diabetic Wound Healing Technology."
Cathy Bogaart

Public Inc - 0 views

  • PUBLIC is a for-profit, social-purpose business focused exclusively on advancing the public good. We are an innovation company, generating positive social impact through the creation of scalable programs, products and campaigns that: raise money for charitable purposes increase civic and community engagement advance social causes and issues create new social norms We bring an integrated, impact- driven approach to mobilizing and advancing the public good by aligning brand awareness, policy influence and fundraising. For us, “advancing the public good” is about motivating people (and organizations) to behave in ways that benefit society while recognizing and appealing to their self-interest.
  • generating positive social impact through the creation of scalable programs, products and campaigns
  • advancing the public good” is about motivating people (and organizations) to behave in ways that benefit society while recognizing and appealing to their self-interest.
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    An interesting Toronto-based social-purpose business. PUBLIC is a for-profit, social-purpose business focused exclusively on advancing the public good. We are an innovation company, generating positive social impact through the creation of scalable programs, products and campaigns that: * raise money for charitable purposes * increase civic and community engagement * advance social causes and issues * create new social norms We bring an integrated, impact- driven approach to mobilizing and advancing the public good by aligning brand awareness, policy influence and fundraising. For us, "advancing the public good" is about motivating people (and organizations) to behave in ways that benefit society while recognizing and appealing to their self-interest.
Assunta Krehl

Toronto's $25 million commercialization "engine" celebrates the appointment of its Boar... - 0 views

  • MaRS Innovation is honoured to announce its permanent Board of Directors, who brings together a remarkable and broad set of experiences and networks to support the development of this dynamic partnership of Toronto research institutions.  Designed to enhance the commercial output of Toronto’s world-leading research cluster, MaRS Innovation is positioned to make a significant contribution to Canada’s innovation economy and the quality of life for Canadians and others around the world.
  • upported by the Government of Canada through the Centres of Excellence in Research and Commercialization (CECR) program, and its member institutions, MaRS Innovation is focused on converting important discoveries into a new generation of products, services and high value jobs. The newly appointed Board of Directors, which includes academic and business leaders from across Canada and the United States, has the targeted expertise to guide MaRS Innovation to deliver on this critical mission.   MaRS Innovation represents a unique collaborative model, which aggregates the exceptional discovery pipeline of 14 leading Toronto academic institutions to build a diversified portfolio of assets, and harness the economic and job creation potential of the best opportunities for Toronto, Ontario and Canada.
  • “MaRS Innovation is privileged to announce a Board of Directors of this caliber and breadth of skill,” said Mary Jo Haddad, Chair of the MaRS Innovation Board and President and CEO of The Hospital for Sick Children. “The collective experience and guidance of these individuals will be critical to developing a collaborative, integrated and agile approach to this transformational organization that will move Canada into its next phase of economic development.”
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  • W. Geoffrey Beattie – Deputy Chairman & President, Woodbridge Company Limited, Thomson Reuters Corporation, Toronto Christopher C. Capelli – Vice President, Technology Based Ventures, Office of Technology Commercialization, University of Texas, M.D. Anderson Cancer Center, Houston, TX Ron Close – Information technology entrepreneur, Entrepreneur-in-Residence, MaRS, and Executive Entrepreneur-in-Residence, The Richard Ivey School of Business, The University of Western Ontario, London, ON Nicholas Darby – Formerly Director of Physical Sciences, Corporate Venture Capital, Dow Chemical Company, President, Darby & Associates Consulting LLC, Midland, MI  Mary Jo Haddad – President & CEO, The Hospital for Sick Children, Toronto Jacqueline H.R. Le Saux – Former General Counsel, North America and Corporate Secretary, Patheon, Inc., Toronto David A. Leslie - Chair, Sunnybrook Health Sciences Centre, and Former Chairman & CEO, Ernst & Young, Toronto Michael H. May – President & CEO, Rimon Therapeutics, Toronto Chandra J. Panchal – Founder, President & CEO, Axcelon Biopolymers Corp., Dollard-des-Ormeaux, QC Ilse Treurnicht – CEO, MaRS Discovery District, Toronto Donald A. Wright – President & CEO, The Winnington Capital Group Inc., Toronto
  • MaRS Innovation serves as a business accelerator platform with a single point of entry for industry partners and investors.  It will increase the scale, scope and viability of IP offerings, and the quantity and quality of deal flow from partner institutions.  MaRS Innovation will also facilitate strategic research collaborations with industry partners, strengthen the innovation capacity of Canadian industry through adoption of new technologies from its member institutions, and launch a new generation of robust, high-growth Canadian companies that will become global market leaders.   The quality of the combined discovery pipeline will catalyze and attract sources of risk capital for translational research, market validation, company formation and growth.  “MaRS Innovation represents a unique and timely platform to contribute in a meaningful way to Canada’s knowledge economy, leveraging Toronto’s remarkable research excellence.  The vision and serious commitment of its members to work together to transform our commercialization results, and the support of the Federal Government, made this possible.  The announcement of this outstanding group of leaders to the Board of Directors for MaRS Innovation is an exciting step forward,” said Ilse Treurnicht, MaRS CEO and interim Managing Director of MaRS Innovation.
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    MaRS Innovation announced its permanent Board of Directors. MaRS Innovation is focused on converting important discoveries into a new generation of products, services and high value jobs.
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    MaRS Innovation announced its permanent Board of Directors. MaRS Innovation is focused on converting important discoveries into a new generation of products, services and high value jobs. Feb 6, 2009
Sarah Hickman

The Well-Designed Global R&D Network - 0 views

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    Consider the two faces of the global innovation movement. Company A, having grown through acquisition, produces multiple brands for multiple markets and operates a worldwide network of research and product development centers. Each of its R&D sites was initially responsible for its own brands and local market, but with globalization these distinctions have lost their importance. Company B, on the other hand, was built largely through internal growth and has two global brands. It operates one primary R&D center supported by a handful of special-purpose sites around the world. This comparatively sparse network has helped Company B win wide admiration for the efficiency of its engineering. Because expanding the number of nodes in a network exponentially increases its complexity, it is not surprising that Company A's R&D structure is more expensive to operate. Company A has considered closing some sites, but has resisted doing so because it fears losing capabilities and insights, and roiling local markets. Meanwhile, incremental budget cuts have chipped away at engineer and supplier morale. Having built its network to maximize the value associated with market access, it is now forced to manage the network for cost. Most global innovation networks look like Company A's - and suffer the same problems. Company B's R&D structure is clearly more productive, but it is not necessarily ideal either. Its network might be too compact, limiting access to knowledge that could maximize performance. Thus, to identify principles and practices for creating a truly well-designed innovation network, Booz Allen Hamilton and INSEAD, the international business school, surveyed R&D leaders in 186 companies from 17 industry sectors in 19 nations in 2005. The survey results, and our own experience, suggest one central truth: Organizations benefit when they configure their innovation networks for cost and manage them for value.
Cathy Bogaart

2010: Marketing is not Marketing | - 1 views

  • Don’t just email them one-way marketing spam featuring the next product you want them to purchase.
  • You need to build an entire support ecosystem that allows you to channel conversations to the right place.
  • If you believe in your brand, your workplace, and your employees then you have nothing to hide. If you do have something to hide, fix it, because no amount of marketing will.
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  • They are a visionary; they’re always the smartest person in the room, and they drop gorgeous nuggets of wisdom without even realizing it. Elevate them! They should be blogging and Tweeting daily.
  • But don’t make them just shill for the brand.
  • Give the lowest member of the customer support team a vehicle to share his ideas with the product development team.
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    Brett Virmalo of Foward Thinking writes a great must-read about what the "new marketing" really is: your customers and your employees and really great products. Stop marketing. Start being genuinely good. It's the "new" secret sauce.
Assunta Krehl

Cogniciti aims for healthy brains - The Globe and Mail - January 8, 2010 - 0 views

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    Cogniciti, is a new for-profit company that will create and market products designed to help adults extend their memories and cognitive abilities. The Toronto-based business is a partnership between two non-profit organizations, Baycrest and the MaRS Discovery District, an organization that helps science, technology and social entrepreneurs build their companies. Memory@Work is Cogniciti's first product.
Assunta Krehl

Buying time - The Hamilton Spectator - January 16, 2010 - 0 views

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    The aging population wants to reverse the aging process. The global market for products ranging from skin renewal to brain games is already worth $160 billion a year and is expected to rise to $275 billion in 2013.Cogniciti is a profit organization that will launch a new generation of brain games to help boomers keep their minds sharp and boost productivity well into old age.
Assunta Krehl

Video games brain food? - The Star Phoenix - May 15, 2010 - 0 views

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    Digital brain fitness products are being designed to sharpen memory. "Baycrest and MaRS launched a company, Cogniciti, that aims to develop brain fitness products based on scientific principles introduced by the Rotman team.
Sarah Hickman

Exporting | Export, Import and Foreign Investment | Canada Business - 0 views

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    Foreign Affairs and International Trade Canada provides free up-to-date access to local and global market reports (via subscription only). Market reports on the following industries are included: manufacturing, materials, aerospace and defense, agriculture (technology and food), arts, automotive, bio-tech, building products, chemicals, consumer products, electric power, environment, fish and seafood, forest, health, IT, metals, ocean tech, oil and gas, plastics, rail and urban transit, space, and tourism.
Assunta Krehl

New company enters growing brain fitness market - Canada Newswire - 0 views

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    Baycrest, one of the world's leading cognitive science institutes announced today it has created a new company with MaRS, Canada's premiere innovation centre, to develop and market brain fitness products to help adults extend their memory and cognitive abilities longer in the lifespan. Baycrest will put its substantial cognitive science reputation behind a new for-profit company - Cogniciti - that will produce a suite of products, games and training protocols grounded in 20 years of aging brain research at Baycrest. Dec 2, 2009
Karen Schulman Dupuis

Storage system software | 2011 Products of the Year - 0 views

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    The cache optimization technology of Nevex Virtual Technologies CacheWorks 1.0 lets data storage administrators accelerate specific data by application, file type and location. The product installs on physical and virtual servers, and offloads I/O from primary storage to local high-performance media so storage is used for capacity, not overprovisioned for performance.
Assunta Krehl

Tandberg demonstrates integration with leading network environments that increases ease... - 0 views

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    Tanberg is currently being integrated with Nortel MCS 5100 infrastructure at the MaRS centre. Tanberg wil demonstrate video their product at Interop.
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    Tanberg is currently being integrated with Nortel MCS 5100 infrastructure at the MaRS Centre. Tanberg wil demonstrate video their product at Interop. May 4, 2006
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