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The first first annual MobileMonday Toronto Marketing Awards will be held September 8, 2009 at the MaRS Centre. MobileMonday is a partner of MaRS. MobileMonday Toronto Marketing Awards recognizse Toronto area marketing professionals for their effort in helping grow the use of mobile as a marketing channel. Sept 2, 2009

The first first annual MobileMonday Toronto Marketing Awards will be held September 8, 2009 at the MaRS Centre. MobileMonday is a partner of MaRS. MobileMonday Toronto Marketing Awards recognizes Toronto area marketing professionals for their effort in helping grow the use of mobile as a marketing channel. Sept 2, 2009

The first first annual MobileMonday Toronto Marketing Awards will be held September 8, 2009 at the MaRS Centre. MobileMonday is a partner of MaRS. MobileMonday Toronto Marketing Awards recognizes Toronto area marketing professionals for their effort in helping grow the use of mobile as a marketing channel.

The first first annual MobileMonday Toronto Marketing Awards will be held September 8, 2009 at the MaRS Centre. MobileMonday is a partner of MaRS. MobileMonday Toronto Marketing Awards recognizes Toronto area marketing professionals for their effort in helping grow the use of mobile as a marketing channel. Sept 5, 2009

An in-depth review of the private equity market in Canada. This fifth installment in the series, produced in conjunction with McKinsey & Company, provides a fact-based perspective of the key trends shaping the Canadian private equity market Volume 1: produced by Goodman and Carr LLP, provides an in-depth review of key market facts. It describes the main characteristics of Canada's private equity market, the preferences of its participants, and the market activity over the past year.

OCETA accelerates the commercialization and market adoption of clean technologies and environmentally sustainable solutions. OCETA provides technical and business services to support technology entrepreneurs and start-up companies with commercializing and bringing their innovations to market. These services include: * Business mentoring and coaching: Strengthening management capability, strategic planning, route to market, IP strategy and protection. * Business networks: Connecting entrepreneurs to networks of established peers, mentors and experts. * Technology: Providing 3rd party assessment, demonstration, verification, scale-up and deployment. * Financing: Finding access to capital and improving investment readiness. * Marketing: Assisting in market niche identification and segmentation and export assistance.

Brett Virmalo of Foward Thinking writes a great must-read about what the "new marketing" really is: your customers and your employees and really great products. Stop marketing. Start being genuinely good. It's the "new" secret sauce.

The US Commercial Service provides an excellent and free-for-use International Market Research search tool for 18 global industries. Global market research reports, country commercial guides, and best market reports can be accessed via search by industry, sector, region, country, keyword, or type of report. Older archived records can also be retrieved. The site offers search tips for finding market reports, as well as e-alerts.

Advertisers are criticized as people who look for the creative and edgy, not the obvious. They will not be happy.Marketing people are criticized for getting hopelessly entangled in corporate egos and complicated projects. They will not be happy.Research people are criticized for generating more confusion than clarity. They will not be happy. Some big companies are criticized for their ill-fated marketing programs or lack of proper strategy. They will not be happy.Wall Street is criticized for putting too much emphasis on growth that is unnecessary and can be destructive to a brand. They will just ignore this criticism and continue trying to make as much money as they can. But this is a book not written to make people happy but to explain to marketers what their real problem is. Only then will they begin to look for the obvious solutions that will separate their products from their competitors -- in a way that is equally obvious to customers. All this comes with no jargon, no numbers, no complexity, and a great deal of common sense.

Consider the two faces of the global innovation movement. Company A, having grown through acquisition, produces multiple brands for multiple markets and operates a worldwide network of research and product development centers. Each of its R&D sites was initially responsible for its own brands and local market, but with globalization these distinctions have lost their importance. Company B, on the other hand, was built largely through internal growth and has two global brands. It operates one primary R&D center supported by a handful of special-purpose sites around the world. This comparatively sparse network has helped Company B win wide admiration for the efficiency of its engineering. Because expanding the number of nodes in a network exponentially increases its complexity, it is not surprising that Company A's R&D structure is more expensive to operate. Company A has considered closing some sites, but has resisted doing so because it fears losing capabilities and insights, and roiling local markets. Meanwhile, incremental budget cuts have chipped away at engineer and supplier morale. Having built its network to maximize the value associated with market access, it is now forced to manage the network for cost. Most global innovation networks look like Company A's - and suffer the same problems. Company B's R&D structure is clearly more productive, but it is not necessarily ideal either. Its network might be too compact, limiting access to knowledge that could maximize performance. Thus, to identify principles and practices for creating a truly well-designed innovation network, Booz Allen Hamilton and INSEAD, the international business school, surveyed R&D leaders in 186 companies from 17 industry sectors in 19 nations in 2005. The survey results, and our own experience, suggest one central truth: Organizations benefit when they configure their innovation networks for cost and manage them for value.

IDC is a global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. Technology advice can be searched by industry (energy, financial, health, life sciences, manufacturing, and other), or by country/region. The Canadian site provides geographical, business, communications, consumer, web, health, manufacturing, financial and other market reports. For the full list go here. The site also requires a subscription (free) to access most full-text documents - some reports may still require payment.

A marketing book by Geoffrey A. Moore that focuses on the specifics of marketing high tech products. Moore's exploration and expansion of the diffusions of innovations model has had a significant and lasting impact on high tech entrepreneurship.

Interview with Dr. Rafael Hofstein about how MaRS Innovation will help to accelerate the pace in turning ideas into meaningful products which in turns help the healthcare system. Dr. Hofstein also talked about the 2 medical products that were brought to market: i) Umbilical Cord Stem Cell Technology ii) Diabetic Wound Healing Technology."

Five architects' have been chosen as finalists in the competition to replace the bland St. Lawrence north market with a combined market and courtroom complex. Adamson Associates, who designed the MaRS building, is one of the five respected firms.

Venture Accelerator Partners recap and summarize the Entrepreneurship 101 lecture on Marketing with guest lecturer, Mark Evans.

A product of Thomson, VCReporter gives access to market intelligence. One can, for example, access profiles of venture-backed companies and analyze trends by sector, geography, and fund manager. VCReporter also provides market news feeds, statistics, free reports and presentations, and a glossary of business terms.

A product of Thomson, VCReporter gives access to market intelligence. One can, for example, access profiles of venture-backed companies and analyze trends by sector, geography, and fund manager. VCReporter also provides market news feeds, statistics, free reports and presentations, and a glossary of business terms.

MaRS is having a Market Insights event on social commerce opportunities on April 17.

From Booklist: Joachimsthaler offers another book that promotes use of reinvented basic marketing principles to assist highly innovative companies. The author describes his DIG model (Demand-First Innovation & Growth), which consists of three interlinked parts: explore the demand for their products and services through an in-depth understanding of how people behave and live their lives and how they consume; apply an innovative routine of structured thinking to identify opportunities that customers cannot articulate; and formulate a strategy for effectively pursuing new opportunities. We learn that although most companies conduct some type of market research, they may fail to look for real opportunities and quantify them or fail to develop viable action plans that lead to results. This model illustrates how to become an unbiased observer of people's consumption and usage behaviors and offers a new approach to identifying and executing a company's growth strategy. Joachimsthaler, a consultant, reports that "successful opportunities for innovation and growth are right here, in front of us, and we often can't see them or don't act on them." Mary Whaley Copyright © American Library Association. All rights reserved

Canada has always had to fight hard to attract talent and investment. As stated in Pharmafocus.com, "MaRS Discovery District helps to foster and accelerate the growth of successful Canadian businesses." MaRS Innovation has also been launched to accelerate ideas onto the market.

Using 21st-century Infonaut is using software to create maps - the containment of disease - by showing infection patterns that can be understood at a glance.

Canada ranks #1 in global access to capital index from Milken Institute, apparently thanks to our stable equity market and sound economic policy framework. That means entrepreneurs here have more support than elsewhere in the world. And we're STILL complaining about lack of start-up money? Think about how hard it must be to be everyone else.

MaRS Client, Axela, talks about moving from human protein testing into the agricultural markets -- the challenges and the opportunities.