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Nevex is led by a group of serial entrepreneurs now on their fourth start-up, having focused on areas such as network attached translation and technology and usability in the past. The past start-ups have all been 100 per cent channel-focused, said Nevex product manager Andrew Flint. With Nevex, Flint said they've set out to tackle application performance and I/O caching.

"MaRS was extremely important in helping us nurture our network base. Further, we have had access to awesome mentors and professional advisors that have been invaluable to the progress of Hypejar."

The review: a must-read for product engineers. "A perfect addendum to the works of Donald Norman, The Human Factor explores a number of examples in which major engineering problems and disasters initially attributed to user error were approached from a humanist perspective, and simple enhancements with the user in mind have helped prevent future catastrophes from airplane malfunction to nuclear power plant explosions. Vicente does a wonderful job of explaining with the phrase "user error" is often used erroneously, and attention given to the way a product is used, not just the way it is intended to be used by engineers, will continue to produce safer, more efficient products and avoid unnecessary accidents."