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Cogniciti, is a new for-profit company that will create and market products designed to help adults extend their memories and cognitive abilities. The Toronto-based business is a partnership between two non-profit organizations, Baycrest and the MaRS Discovery District, an organization that helps science, technology and social entrepreneurs build their companies. Memory@Work is Cogniciti's first product.

Brain-obsessed boomers map out new ways to navigate toward a brighter future. Cogniciti is a Toronto-based businessand was created in partnership between two non-profit organizations, Baycrest and MaRS Discovery District. This year, Cognicity will begin test marketing Memory@Work, a brain game grounded in 20 years of cognitive research and aimed at helping boomers stay in the workforce longer.