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New graduates are known as ‘Generation Yers’. Born between 1979 and 1998, they want to be successful business people, but they also want to do good with their skills. They want luxurious products, but won’t buy from unethical companies. For businesses to recruit and retain the best, they have to offer more than the corporate package. Community engagement is fast becoming a key competitive differentiator between professional services firms. In a recent survey of UK graduates by PricewaterhouseCoopers, 70% said that they will actively seek out employers whose corporate responsibility behaviour reflects their own. An Aspen Institute study shows business school students citing ‘business's responsibility to society’ as a top concern when choosing a job.

social entrepreneurship will be rattled by this economic situation, but we will make changes to our approach where necessary and come out stronger and more central to both business and community.

With support from the Mississauga Technology Business Accelerator (MTBA) he started his business, which grew to occupy some state-of-the-art labs at MaRS and is about to take the next step forward by moving its business outside of the protecting and nurturing environment of MaRS. This is the entire purpose of MaRS, which says on its website (www.marsdd.com), "We measure our success through the companies that emerge after receiving help from MaRS." "The resources, the facilities, the training and everything else that MaRS is bringing to the table - we're able to capitalize on that and get off on a very solid footing," says Kamal. Inside the Incubato

Whether you're looking for work - or you want to start your own business, MaRS is one of the best places to start your search.

Everybody you talk to in the elevator, the hall, the cafeteria - they are all in the science field - so you can network with one another," says Ratheesh. "MaRS does not just provide research space, they are bringing business people, people with money." These are the connections that can turn your idea into a profit-making business that employs many people. This is exactly what MaRS is all about. As they say on their website, "MaRS connects the communities of science, business and capital and fosters collaboration among them." MaRS advisors are able to connect entrepreneurs with private funding opportunities as well as free educational programming and hands-on advisory services. Corporate sponsor CIBC funds an entrepreneurship lecture series, for example. Ratheesh adds, "Patent people are here as well, so if you have patentable technology, you can talk to them." Once you start your business, MaRS offers many supports. "When we had the lab space we had the chemical hood that had to be set up so MaRS came and provided people to set up our hood," explains Ratheesh. "They help us dispose of chemical waste, provide water service, fridge and freezer service - so these are all important. "For smaller companies that have problem buying fridges and freezers, they can use common equipment." MaRS facilities also include lecture theatres, meeting rooms and an auditorium. Growing Cultures Bacteria and tissue cultures aren't the only cultures that thrive in the MaRS environment. It's also a great place for newcomers from every culture to

Clera, one of many emerging companies housed in the MaRS incubator.

He says, "MaRS is a one-stop shop for job and information seekers. Here we have many companies - so quite a few job opportunities