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Tim T

Web publishers left with little after middlemen split ad spoils | Marketing & Advertisi... - 0 views

www.allbusiness.com/...14043685-1.html

ICT advertising

shared by Tim T on 27 Mar 10 - No Cached
  • In a not-atypical scenario, a publisher may only receive $1 of a $5 cost-per-thousand media buy once all the middlemen have taken their tithes. Where does the rest go? According to an estimate from Tolman Geffs, co-president of investment bank Jordan Edmiston, it gets divided like this: The agency ($.75), ad network ($2), data provider ($0.75), ad exchange ($0.25) and the ad server ($0.25).
  • The space between advertiser and publisher has become jam-packed over the last decade, with literally hundreds of ad networks, data companies, yield managers, ad servers and exchanges all purporting to serve advertisers or publishers in some unique way; but all have their own business models that may or may not be adding value to either.
  • they're all dipping into the display-ad revenue stream.
  • ...3 more annotations...
  • what parts of the online display-ad ecosystem, estimated by eMarketer to be worth $7.9 billion in 2010, are adding value for publishers or brands, and what parts are preventing the flow of brand dollars into the system.
  • While some publishers remain wary of Google as both a service provider to publishers as well as a competitor for display-ad dollars, Google's argument is that its motivations are virtuous. As VP-Product Management Susan Wojcicki said last week at the Internet Advertising Bureau's annual meeting, Google makes money when publishers do. That, and the set-up isn't much different from Microsoft, itself a seller of online ads as well as a service provider to publishers.
  • Any time you have companies talking about their secret algorithms or black boxes, it should raise a red flag, he said. For publishers and advertisers, the question should be: Do they make the whole thing bigger and better?
  • Tim T on 27 Mar 10
     
    AdAge - In a not-atypical scenario, a publisher may only receive $1 of a $5 cost-per-thousand media buy once all the middlemen have taken their tithes. Where does the rest go? According to an estimate from Tolman Geffs, co-president of investment bank Jordan Edmiston, it gets divided like this: The agency ($.75), ad network ($2), data provider ($0.75), ad exchange ($0.25) and the ad server ($0.25).
Assunta Krehl

Canada's Advertising Week Celebrates Creativity and Innovation in Advertising - Canada ... - 0 views

www.newswire.ca/...c8637.html

events Advertising Week Leading Social Change Social Innovation

shared by Assunta Krehl on 21 Jan 10 - Cached
  • Assunta Krehl on 21 Jan 10
     
    Advertising Week will commence January 25, 2010. The event highlights industry leaders and key trends in a sector that contributes more than $19 billion annually to the Canadian economy. Leading Social Change - Ideas, Tools and Inspiration is one of the events that will take place at the MaRS Discovery District featuring Robert F. Kennedy Jr.
Cathy Bogaart

The 5 Minute Guide To Cheap Startup Advertising - OnStartups.com - 0 views

onstartups.com/...Cheap-Startup-Advertising.aspx

marketing advertising

shared by Cathy Bogaart on 23 Mar 11 - No Cached
  • Cathy Bogaart on 23 Mar 11
     
    How and where you should consider advertising if you're on a lean start-up budget. From OnStartups.com guest blogger, author and entrepreneur, Rob Wailing.
Assunta Krehl

Media Alert/Photo Opportunity - Mayor David Miller to kick off Canada's first Advertisi... - 0 views

www.newswire.ca/...c9531.html

creativity

shared by Assunta Krehl on 14 Aug 09 - Cached
  • Leading Social Change - Public Sector Marketing, (SOLD OUT) MaRS Discovery District featuring: Dr. David Suzuki Representatives from the Obama campaign
  • Assunta Krehl on 14 Aug 09
     
    Mayor David Miller will join a crowd of distinguished crowd of marketers from across the country and abroad at the opening ceremonies for Canada's inaugural Advertising Week. The Leading Social Change session will happen at MaRS.
  • Assunta Krehl on 14 Aug 09
     
    Mayor David Miller will join a crowd of distinguished crowd of marketers from across the country and abroad at the opening ceremonies for Canada's inaugural Advertising Week. The Leading Social Change session will happen at MaRS. Jan 21, 2009
Tim T

IAB Industry Data & Landscape - 0 views

www.iab.net/...947883

Advertising

shared by Tim T on 20 Dec 09 - Cached
  • Stay up to date with the latest data in interactive advertising with research and analysis from PricewaterhouseCoopers, Bain, Booz & Company and more.
  • Building Brands Online: An Interactive Advertising Action Plan from Bain & Company *NEW November 2009*
  • 2009 IAB Interactive Advertising Outlook Presentation
Tim T

Internet Ad Revenues at $10.9 Billion for First Half of '09 - 0 views

www.iab.net/...pr-100509

Advertising

shared by Tim T on 20 Dec 09 - Cached
  • first half of 2009. U.S. Internet advertising revenues were at $10.9 billion in that period, a 5.3% decline
  • Search and display-related advertising continue to represent the largest percentages of overall interactive advertising
  • Search 47% ($5,148)
Tim T

IAB Report: Internet Advertising Down, Search Ads Up First Half 2009 - Search Marketing... - 0 views

blog.searchenginewatch.com/091006-014639

Advertising

shared by Tim T on 20 Dec 09 - Cached
  • The Interactive Advertising Bureau (IAB)
  • Overall Internet advertising in the first half of 2009 declined by 5.3%
Assunta Krehl

Busy Week - Kelvin Young Photography - January 25, 2010 - 1 views

kelvinyoung.wordpress.com/...busy-week-2

marketing advertising Advertising Week 2010 events

shared by Assunta Krehl on 01 Feb 10 - Cached
  • Assunta Krehl on 01 Feb 10
     
    Kevin Young, sent by the Cabinet Office, blogs about his experience about taking photos at the MaRS Centre during Advertising Week 2010.
Karen Schulman Dupuis

An online marketplace for the off-line world - The Globe and Mail - 0 views

www.theglobeandmail.com/...article2338308

clients Uniiverse socialentrepreneurship social

shared by Karen Schulman Dupuis on 17 Feb 12 - No Cached
  • Karen Schulman Dupuis on 17 Feb 12
     
    Uniiverse, which has employees in Toronto and Montreal, is a service that lets people share services or activities. Some of these services and activities are free, while some are fee-based. For example, you could advertise your interest in babysitting, teaching a cooking course, shovelling snow, or finding people who share an interest in stamp collecting or playing pickup hockey.
Karen Schulman Dupuis

Leading Mobile Marketing Firm, JUICE Mobile, Releases Canadian Mobile Statistics - 0 views

www.marketwire.com/...-mobile-statistics-1662019.htm

clients Juice Mobile

shared by Karen Schulman Dupuis on 28 May 12 - No Cached
  • Karen Schulman Dupuis on 28 May 12
     
    JUICE Mobile is dedicated to informing the advertising & publishing community on the rapidly changing mobile marketplace.
Cathy Bogaart

Intel buys Canadian start-up CognoVision - The Globe and Mail, Nov 15, 2010 - 0 views

www.theglobeandmail.com/...article1799845

ict cognovision mars mars in the media clients clients & tenants

shared by Cathy Bogaart on 16 Nov 10 - No Cached
  • Cathy Bogaart on 16 Nov 10
     
    Toronto and Canadian success story: MaRS plays an important role as Intel buys Canadian start-up CognoVision. CognoVision helps advertisers measure the effectiveness of in-store marketing.
Assunta Krehl

Addictive Campaign Captures Mobile Award - eSource Canada Business News Network - 0 views

www.mediacastermagazine.com/...ISArticle.asp

awards & competitions 2009 MobileMonday Toronto Marketing Award MobileMonday Toronto

shared by Assunta Krehl on 11 Sep 09 - Cached
  • Addictive Mobility and its Brisk iPhone campaign as the winner of the 2009 MobileMonday Toronto Marketing Award.
  • Mobile Media World 09 is one of the key anchor events of MOBILEINNOVATIONWEEK in Toronto September 12-16, 2009.
  • The September 8th award event was held at the MaRS Discovery District in downtown Toronto. Since announcing the partnership with MaRS in February 2009, MobileMonday Toronto has experienced explosive growth with monthly attendance exceeding 250+ attendees and has received general appreciation for the chapter's approach in supporting all stakeholders within the mobile industry which includes telecom providers, agencies, advertisers, device manufacturers, startups, venture capital and developers in addition to many industry verticals such as search, m-commerce, advertising, and media.
  • Assunta Krehl on 11 Sep 09
     
    Addictive Mobility and its Brisk iPhone campaign was the winner of the 2009 MobileMonday Toronto Marketing Award. The award event was held on Sept 8, 2009 at the MaRS Centre. Sept 10, 2009
Sarah Hickman

Amazon.com: In Search of the Obvious: The Antidote for Today's Marketing Mess (97804702... - 0 views

www.amazon.com/...0470288590

creativity marketing competition

shared by Sarah Hickman on 28 Aug 09 - No Cached
  • Sarah Hickman on 28 Aug 09
     
    Advertisers are criticized as people who look for the creative and edgy, not the obvious. They will not be happy.Marketing people are criticized for getting hopelessly entangled in corporate egos and complicated projects. They will not be happy.Research people are criticized for generating more confusion than clarity. They will not be happy. Some big companies are criticized for their ill-fated marketing programs or lack of proper strategy. They will not be happy.Wall Street is criticized for putting too much emphasis on growth that is unnecessary and can be destructive to a brand. They will just ignore this criticism and continue trying to make as much money as they can. But this is a book not written to make people happy but to explain to marketers what their real problem is. Only then will they begin to look for the obvious solutions that will separate their products from their competitors -- in a way that is equally obvious to customers. All this comes with no jargon, no numbers, no complexity, and a great deal of common sense.
Assunta Krehl

reportonbusiness.com: Failure and risk - 0 views

www.theglobeandmail.com/...home

Charles Plant failure MaRS entrepreneurship

shared by Assunta Krehl on 30 Mar 09 - Cached
  • Charles Plant, Managing Director of the Market Readiness Program for entrepreneurs at MaRS
  • Plant says that acceptance of failure is a cultural problem in Canada in that we tend not to reward the people who have failed. "We tend to punish people who fail whereas in Silicon Valley, they tend to reward people who have failed because they've learned lessons and can gain from that failure.
  • "I think you have to quickly acknowledge when something is a failure and have a back up plan of what you're going to do," says Plant. "Don't keep flogging a dead horse."
  • ...7 more annotations...
  • "To make failure a learning experience, first you have to celebrate it by acknowledging in a very positive way, the person who tried something and failed. You can't hide it under a table," says Plant. "You've got to develop a system that both rewards for the attempt as well as the success. Frequently, we don't do that and that sends a bad message. The act of punishing people makes them want to stop innovating."
  • We also need to build more accountability into failure, according to Plant who says that when failures are detrimental to the economy, we can't pretend that nothing happened. "Right now, some people are being rewarded for absolutely hideous failures, such as in the banking system," says Plant, who is also a Chartered Management Accountant. "Part of the problem is accounting which does a very poor job of measuring risk. Never leave anything up to the accountants!"
  • According to Plant, there's a different risk tolerance in smaller companies versus big ones, although he doesn't see a real difference by industry. Whether a company tolerates or accepts risk depends largely on the nature of the company. "The more established companies probably don't tolerate failure as well so they don't actually incubate a culture of risk," says Plant. "Larger companies do a lot of things to make sure they don't fail. Smaller ones tend to favour risk because it's the only way they can get ahead. And if you're doing things that haven't been done before, then you're going to fail again and again."
  • "You have to allow people to fail in this economy," says Plant. "It's failure that leads to productivity gain and innovation."
  • "You need a culture that allows failure for success because without it, people become anti-failure," says Charles Plant. "Trying different things is the act of innovation. If you fail 14 times, hopefully you're going to succeed on the 15th try. Without failure, we're not going to be driving and growing the economy."
  • Innovation is the result of taking big leaps,
  • Innovation is the result of taking big leaps, but failure is often the downside of taking those leaps.
  • Cathy Bogaart on 30 Mar 09
     
    without failure, you can't drive productivity. without failure, there is no innovation. So we need to fail to improve the economy!
  • Assunta Krehl on 30 Mar 09
     
    The Globe and Mail investigates the failure and risks with businesses and innovation with business leaders, Tony Chapman, CEO of Capital C, a Toronto communications and advertising company, Charles Plant, Managing Director of the Market Readiness Program for entrepreneurs at MaRS, and Naeem 'Nick' Noorani, founder and publisher of Canadian Immigrant magazine.
Melissa Hughes

6 startups launch as part of JOLT Demo Fest - IT Business - June 4, 2013 - 0 views

www.itbusiness.ca/...35625

shared by Melissa Hughes on 07 Jun 13 - No Cached
  • Karen Schulman Dupuis on 07 Jun 13
     
    From wearable technology products to reimagining advertising flyers, tech-driven entrepreneurs gave their best pitch last night  at the Jolt Demo Fest in Toronto as the accelerator showcased its most recent cohort of early stage startups.
Miguel Amante

Watching the signs of the times has led Markham's Cognovision to do a global business -... - 0 views

www.yongestreetmedia.ca/...cognovision0616.aspx

ICT digital media marketing clients_tenants advertising entrepreneurship

shared by Miguel Amante on 16 Jun 10 - Cached
  • Miguel Amante on 16 Jun 10
     
    "Watching the signs of the times has led Markham's Cognovision to do a global business"
Cathy Bogaart

Confirmed: Intel Acquired Digital Signage Company CognoVision - TechCrunch, November 15... - 0 views

techcrunch.com/...any-cognovision-for-17-million

ict cognovision clients clients & tenants

shared by Cathy Bogaart on 30 Nov 10 - No Cached
  • Cathy Bogaart on 30 Nov 10
     
    MaRS client, Cognovision is acquired by Intel, reports TechCrunch. Cognovision creates digital signage technology for advertisers and retailers.
Assunta Krehl

MobileMonday Toronto Launches Mobile Marketing Awards Competition September 8th - Marke... - 0 views

www.marketwire.com/...ilemonday-Toronto-1039046.html

Mobile awards & competition MobileMonday

shared by Assunta Krehl on 03 Sep 09 - Cached
  • On September 8th, MobileMonday Toronto, Toronto's premier networking event for mobile industry professionals, will be hosting its first annual MobileMonday Toronto Marketing Awards. This event was set up to recognize Toronto area marketing professionals for their effort in helping grow the use of mobile as a marketing channel.
  • Since announcing the partnership with MaRS in February 2009, MobileMonday Toronto has experienced explosive growth with monthly attendance exceeding 250+ attendees and has received general appreciation for the chapter's approach to support all stakeholders within the mobile industry which includes telecom providers, device manufacturers, startups, venture capital and developers in addition to many industry verticals such as search, m-commerce, advertising, and media.
  • The first annual MobileMonday Toronto Marketing Awards will be held on Tuesday September 8th (due to Labour Day holiday) at MaRS Discovery District, located at 101 College Street (south east corner of College and University). The event starts at 6:30pm. To RSVP for this event, please visit www.mobilemondaytoronto.com.
  • Assunta Krehl on 03 Sep 09
     
    The first first annual MobileMonday Toronto Marketing Awards will be held September 8, 2009 at the MaRS Centre. MobileMonday is a partner of MaRS. MobileMonday Toronto Marketing Awards recognizse Toronto area marketing professionals for their effort in helping grow the use of mobile as a marketing channel. Sept 2, 2009
  • Assunta Krehl on 03 Sep 09
     
    The first first annual MobileMonday Toronto Marketing Awards will be held September 8, 2009 at the MaRS Centre. MobileMonday is a partner of MaRS. MobileMonday Toronto Marketing Awards recognizes Toronto area marketing professionals for their effort in helping grow the use of mobile as a marketing channel. Sept 2, 2009
Assunta Krehl

MobileMonday Celebrates Tuesday with Awards Gala - eSource Canada Business News Network - 0 views

www.mediacastermagazine.com/...isarticle.asp

MobileMonday awards & competitions Mobile MobileMonday Toronto Marketing Awards

shared by Assunta Krehl on 11 Sep 09 - Cached
  • MobileMonday Toronto, Toronto's premier networking event for mobile industry professionals, will be hosting its first annual MobileMonday Toronto Marketing Awards on Tuesday, September 8th, 2009The event recognizes Toronto area marketing professionals for their effort in helping grow the use of mobile as a marketing channel.
  • Since announcing the partnership with MaRS in February 2009, MobileMonday Toronto has experienced explosive growth with monthly attendance exceeding 250+ attendees and has received general appreciation for the chapter's approach to support all stakeholders within the mobile industry which includes telecom providers, device manufacturers, startups, venture capital and developers in addition to many industry verticals such as search, m-commerce, advertising, and media.
  • The first annual MobileMonday Toronto Marketing Awards will be held on Tuesday September 8th (due to Labour Day holiday) at MaRS Discovery District, located at 101 College Street (south east corner of College and University). The event starts at 6:30pm.
  • Assunta Krehl on 11 Sep 09
     
    The first first annual MobileMonday Toronto Marketing Awards will be held September 8, 2009 at the MaRS Centre. MobileMonday is a partner of MaRS. MobileMonday Toronto Marketing Awards recognizes Toronto area marketing professionals for their effort in helping grow the use of mobile as a marketing channel.
  • Assunta Krehl on 11 Sep 09
     
    The first first annual MobileMonday Toronto Marketing Awards will be held September 8, 2009 at the MaRS Centre. MobileMonday is a partner of MaRS. MobileMonday Toronto Marketing Awards recognizes Toronto area marketing professionals for their effort in helping grow the use of mobile as a marketing channel. Sept 5, 2009
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