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Toronto and Canadian success story: MaRS plays an important role as Intel buys Canadian start-up CognoVision. CognoVision helps advertisers measure the effectiveness of in-store marketing.

Want some real demographics and numbers on the impressions on your offline ad? Cognovision, a MaRS client, can deliver. And now, Intel will be part of that action as they announced their purchase of the Toronto start-up for serious money.

MaRS client, Cognovision is acquired by Intel, reports TechCrunch. Cognovision creates digital signage technology for advertisers and retailers.

"Watching the signs of the times has led Markham's Cognovision to do a global business"

BNN talks with Haroon Mirza, Director of Business Development, CognoVision about the technology behind digital billboard viewer measurement.

BNN talks with Haroon Mirza, Director of Business Development, CognoVision about the technology behind digital billboard viewer measurement. Aug 28, 2009

Haroon Mirza talks about the beginning of Cognovision: How they identified & pursued their business idea. Cognivision was a MaRS client before they were purchased by Intel last year.