Contents contributed and discussions participated by Hans De Keulenaer - marketing

B2Blog: A landing page? Phooey! - 0 views

www.b2blog.com/...landing-page-phooey.htm

landing.page

shared by Hans De Keulenaer on 26 Jul 07 - Cached

Now the Marketing Maven at GlobalSpec is backing me up. In their latest newsletter, there is an article titled Landing Page or Landing Path? Improving Post-Click Marketing that identifies why landing pages may not be a good idea.
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Planet2025 News Network - ntext - 0 views

www.planet2025news.net/ntext.rxml

branding hev

shared by Hans De Keulenaer on 26 Jul 07 - Cached

This helps explain why the Prius so outsells the rival Honda Civic Hybrid. Both have similar base prices, about $22,000, and fuel economy (Prius, 60 miles per gallon city/51 highway; Civic, 49 mpg city/51 highway).
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5 Tactics For Driving Traffic From StumbleUpon - 0 views

searchengineland.com/070724-090005.php

bookmarking social.media

shared by Hans De Keulenaer on 25 Jul 07 - Cached

KnowThis: For Marketing, Market Research, Internet Marketing, Advertising and more - 0 views

www.knowthis.com

reference

shared by Hans De Keulenaer on 22 Jul 07 - Cached

Sentenc.es - A Disciplined Way To Deal With Email - 0 views

five.sentenc.es

lifehackers

shared by Hans De Keulenaer on 20 Jul 07 - Cached

Treat all email responses like SMS text messages, using a set number of letters per response. Since it’s too hard to count letters, we count sentences instead.
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My Small Biz Experiment: My Top 10 SlideShare Slides for Entrepreneurs - 0 views

mybizexperiment.blogspot.com/...-10-slideshare-slides-for.html

shared by Hans De Keulenaer on 20 Jul 07 - Cached

7 Ways To Avoid the Blog Basement | linkrambler - 0 views

www.linkrambler.org/...ays-to-avoid-the-blog-basement

blogs

shared by Hans De Keulenaer on 19 Jul 07 - Cached

This is a post on why you should give back to the blogsphere in order to reap more benefits than you have every in the past for your blog. The truth is in order to build a big blog community you have to give. If you do not your blog will be sent to the blog basement to never be seen from or heard from again.
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My Creative Team Articles, White Papers And Information on Advertising, Marketing & PR ... - 0 views

my-creativeteam.com/g-advertising-pr-resources.php

markeitng reference white.papers

shared by Hans De Keulenaer on 19 Jul 07 - Cached

Well, you can find out in this section of our site. Think of it as a digital library where you'll find white papers and articles on a variety of marketing communications topics. The archive of our award-winning newsletter, Think, is here, and you'll discover links to some of our favorite marketing and PR resources.
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MarketingSherpa: 5 Actions You Can Take Right Now to Improve Your Registrations & Follo... - 0 views

www.marketingsherpa.com/article.php

b2b marketing sales survey

shared by Hans De Keulenaer on 19 Jul 07 - Cached

Creating and distributing white papers, webinars or other marketing materials is a huge job for your team, but the really important work starts once prospects register to access that information. You've collected their names, but how do you follow up to find the best leads and guide them through the cycle?
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Measuring Conversion Success: What are the key areas to watch when trying to keep visit... - 0 views

www.practicalecommerce.com/...Measuring-Conversion-Success

conversion landing.page sales

shared by Hans De Keulenaer on 17 Jul 07 - Cached

With an industry standard hovering around 1 to 2 percent, most sites are failing to capture all the business they can have. Once a company makes a commitment to boost its conversion rate, there are several key areas it needs to monitor to measure whether its efforts are successful.
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B2Blog: The new secret to credibility - 0 views

www.b2blog.com/...new-secret-to-credibility.htm

media small.business video

shared by Hans De Keulenaer on 16 Jul 07 - Cached

The Small Business Commando Blog by Dick Larkin targets small, local businesses like electricians and plumbers that depend heavily on Yellow Pages.
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Bloggrrl » Blog Archive » The Three Little Blogs: A Cautionary Tale - 0 views

bloggrrl.com/...three-little-blogs

blogs

shared by Hans De Keulenaer on 15 Jul 07 - Cached

Once upon a time there were three little blogs. They collectively decided that it was time to leave blogspot.com and move on to their very own domains.
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Marketing & Strategy Innovation Blog - 0 views

blog.futurelab.net/...uestions_with_jeffrey_pfe.html

people strategy

shared by Hans De Keulenaer on 15 Jul 07 - Cached

effrey Pfeffer is the Thomas D. Dee II Professor of Organizational Behavior at the Graduate School of Business, Stanford University. He is the author or co-author of twelve books. Dr. Pfeffer received his B.S. and M.S. degrees from Carnegie-Mellon University and his Ph.D. from Stanford.
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B2Blog: The TMI Trap - 0 views

www.b2blog.com/...tmi-trap.htm

sales

shared by Hans De Keulenaer on 15 Jul 07 - Cached

Prospects are just as astute as those natives. Those in active buying mode may call, even announcing that they are going to buy soon. They start asking a number of detailed questions about your company or product, or service. The trap has been set.
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brandchannel.com | B2B branding | brand | brands | branding - 0 views

www.brandchannel.com/brand_speak.asp

b2b b2c

shared by Hans De Keulenaer on 15 Jul 07 - Cached

B2B agencies also deal with 8 basic target audience issues, which highlight the fundamental differences between shampoo pushers and business communicators.
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It's Official: Page Views Don't Count | WebProNews - 0 views

www.webpronews.com/...official-page-views-dont-count

metrics

shared by Hans De Keulenaer on 10 Jul 07 - Cached

Nielsen is dropping page view measurement in its Web traffic reporting. Instead, they will report the time visitors spend at sites.
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Nielsen's "Time Spent": Worst Ranking Metric Ever? - 0 views

www.grokdotcom.com/...-views-stink-but-time-spent-ha

metrics

shared by Hans De Keulenaer on 10 Jul 07 - Cached

For those who don't know, Bryan eulogized the Web Page last October in his ClickZ column, and did so in person at Emetrics Summit. S
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Blog Hosting, Domains and Blogging Platforms - What We Wish We Knew - 0 views

www.problogger.net/...platforms-what-we-wish-we-knew

blogs tools

shared by Hans De Keulenaer on 10 Jul 07 - Cached

In this post I’ll share readers comments on the topic of Blog Hosting, Domains and Platforms and will share some of my own experiences and advice.
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Bootstrapper » Should Your Business Website Have a Blog? - 0 views

www.businesscreditcards.com/...r-business-website-have-a-blog

blogs copywriting

shared by Hans De Keulenaer on 10 Jul 07 - Cached

In short, while not every business needs a website and not every website needs a weblog, there are benefits to having a business weblog that offers a mix of article and post styles.
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Write Articles, Not Blog Postings (Jakob Nielsen's Alertbox) - 0 views

www.useit.com/...articles-not-blogs.html

blogs communication

shared by Hans De Keulenaer on 09 Jul 07 - Cached

You probably already know my own Internet strategy, so it might not surprise you that I recommended that he should instead invest his time in writing thorough articles that he published on a regular schedule. Given limited time, this means not spending the effort to post numerous short comments on ongoing blogosphere discussions.
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