Group items tagged direct - marketing

The difference between direct response and direct marketing - 0 views

www.jslogan.com/...onse-and-direct-marketing.html

direct marketing

shared by Hans De Keulenaer on 28 May 08 - Cached

Direct response marketing is when you engage in some type of advertising or marketing effort which targets a market with an offer.  The offer is such that response can be measured.  Direct contact is made from the prospective customer to the marketer.  Many B2B lead generation activities fall into the direct response category. Direct marketing is when you target a named company, title, or individual with an offer.  Contact is made from the marketer directly to the prospective customer.  As with direct response, the offer can be a variety of things including attendance, discussion, communication, inquiry, etc.  And response can be measured.  In complex sales environments, direct marketing is closest aligned to sales and sales activities.
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The 12 Most Common Direct Mail Mistakes...And How to Avoid Them - 0 views

www.marketingtoday.com/...dmmistak.htm

direct mail mistakes

shared by manson on 24 Sep 07 - Cached

manson on 24 Sep 07

The mistakes they have identified and how to aovid them.

<div class="cArrow"> </div><div class="cContentInner">The mistakes they have identified and how to aovid them.</div>

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How do you get customers to bookmark your site? - 0 views

www.industrialsearchenginemarketing.com/...ustomers-to-bookmark-your-site

bookmark customers site

shared by manson on 01 Nov 07 - Cached

manson on 01 Nov 07

There are three ways your customers find your site - search engines, links from other websites, and direct traffic. Today I want to focus on increasing your direct traffic, namely bookmark traffic. People bookmark sites for one reason. They find something that interests them, and they want to return to the site again. Here are three ways to encourage people to bookmark your site

<div class="cArrow"> </div><div class="cContentInner">There are three ways your customers find your site - search engines, links from other websites, and direct traffic. Today I want to focus on increasing your direct traffic, namely bookmark traffic. People bookmark sites for one reason. They find something that interests them, and they want to return to the site again. Here are three ways to encourage people to bookmark your site</div>

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Accelerate Business Group, LLC » Featured Post » How to Write a B2B Complex S... - 0 views

www.acceleratebusinessgroup.com/hat-attracts-sales-ready-leads

b2b lead.generation sales

shared by Hans De Keulenaer on 12 Feb 08 - Cached

We just finished the 2nd edition of our most popular Special Report on using direct mail in B2B complex sales lead generation campaigns.  Here is the link to download it:  CLICK HERE This report, first published in November 2006, was downloaded nearly 3000 times the first 12 months of its release and forwarded to others countless times. 
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Numbers Reveal Harsh Reality of Ad Results - bly.com blog - bly.com direct marketing blog - 0 views

bly.com/blog

impact measurement roi

shared by Hans De Keulenaer on 09 Feb 08 - Cached

Lord Kelvin, inventor of the Kelvin temperature scale, once said, “When you can measure something in numbers, then you know something about it.”
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Marketing ROI Calculator - 0 views

www.marketingtoday.com/...roi_calculator.htm

roi

shared by manson on 24 Sep 07 - Cached

manson on 24 Sep 07

Use this calculator to determine the marketing ROI (Return on Investment) for any direct mail or e-mail campaign.

<div class="cArrow"> </div><div class="cContentInner">Use this calculator to determine the marketing ROI (Return on Investment) for any direct mail or e-mail campaign. </div>

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UK Email Delivery Rates Continue to Fall - 0 views

www.b2bemailmarketing.com/...uk-email-delive.html

deliverability direct marketing email marketing metrics uk

shared by Hans De Keulenaer on 13 Dec 07 - Cached

The group’s latest stats show that delivery rates fell to 68% for acquisition emails and 80% for retention emails in the period, continuing the drops seen in Q1.
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Stop Confusing Business Models, Strategy, and Tactics | BNET - 0 views

www.bnet.com/...10125

strategy

shared by Hans De Keulenaer on 11 Feb 11 - No Cached

Strategy. The company decides which business it wants to be in and how it will compete, creating a “unique and valuable position involving a distinctive set of activities.” It’s another way of saying, I think, here is what we can do better than anyone else and how we can defend our position in a competitive marketplace. Business Model. I like the authors’ description of the business model as the “logic of the company.” This is how the firm organizes and operates, how it delivers value to customers, and how it captures value for stakeholders. It must align with company goals. Tactics. Tactics are the steps used to compete in the marketplace, and they are defined largely by the business model. If your business model is built around direct sales, your tactics won’t involve incentives to retailers, for example.
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