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This is a 28 page document with one very interesting point is on page 7. It shows the growth in various forms of advertising. While traditional advertising has not risen (4.4%) since 2002, new ad formats have grown over 22%. There is information about international social networking sites, internet vs television ad spending, content subscription services and the expected impact of all this on the advertising industry

Several news stories have noted that China's internet user base increased by more than 70 million in 2007 to a count 213 million at year's end. Little noted is that 23 percent of these users use the internet from mobile devices, the remainder counted as broadband users. The statistics, released by the China Internet Network Information Center and reported by ChinaTechNews do not seem to specify how many of these mobile users also use broadband, and I can't find data on whether people use broadband at home or at work. CINIC also reported (translated) that almost 40 percent of users said the top reason they used the internet was for instant messaging, edging out e-mail as the top application.