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Noah Weingarden

That ad blocker you love? It's costing publishers a pretty penny | ITworld - 0 views

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    Situation: Ad blockers are becoming increasingly common, and as a result, businesses are rapidly losing revenue each year. Social and ethical significance: As is ubiquitous in the corporate world, businesses and consumers have differing needs and interests regarding their usage of the internet. Consumers want to avoid paying subscription fees and other charges for every single task they partake in on the web, while businesses still need to profit somehow. The response to this over the decades has largely been the rise of web advertisements, which come in many different forms. For a large portion of the internet's history, the vast majority of its users have grudgingly accepted the need for advertisements, seeing how they generally benefit consumers as well as businesses when it allows consumers to avoid paying extra. However, in recent years, ad blockers have become increasingly popular, which provide web users with the ability to hide every ad they see, which of course deprives the owners of the websites they browse from attaining the revenues they would otherwise receive. Naturally, this is a conundrum. Web activities need to be affordable for the average consumer, and businesses need to profit, which is the entire purpose of corporations in mixed economies. Solving this problem will force businesses to devise ways of making advertisements more palatable and less intrusive, and it may eventually result in an outright of ban of ad blockers. The latter possibility would nevertheless cause a huge uproar due to a perceived assault on freedom and individual liberties. It is therefore a solution which would be preferably avoided--ideally, the solution will simply make consumers less apt to even use an ad blocker in the first place without eliminating the presence of advertisements altogether. IT Systems: Advertisements in the forms of videos, pictures, animations, etc. as well as ad blockers in the form of browser extensions and software applications--including mobil
Emma Wenger

How technology is changing marketing - 1 views

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    Situation: Marketing has been transformed by technology. Ads are found everywhere and there are specialized ads that target a specific group of people. Businesses need to keep up with new marketing techniques by gaining new skills. Marketers must have sufficient experience with dealing with technology. Technologists in combination with marketers are becoming key to successful marketing. Social and Ethical Significance: With marketing expanding to the Internet and mobile devices, some of the limitations that marketing used to have are now diminished. No longer are ads confined to billboards and flyers. Now there is a whole other world of possibility. Markers can affect people through their phone, laptops, tablets, watches and even glasses. This open up so many doors for marketing. One aspect of marketing that has been expanded is the reach that campaigns can have. More places to put ads means more eyeballs on the ads. Companies can also target market. Using data from people, companies can target ads to specific people whom they believe the ad will be most effective. The article mentions that some marketing people believe that targeted marketing is not improving and companies are just wasting their money. This is something that the business owners need to think about when making marketing decisions. Stakeholders: Marketers: People who work as a marketer now have to think about other aspects of marketing like how the technology works and what type of online marketing would be most effective. Marketing business owners: Business owners will have tough decisions on deciding who to hire to market. Employees will be expected to be more than just a create advertiser. They will have to know how to work with technology in real-time. Owners will also have to determine to what extent to they want to advertise online. IT systems: Although no systems were specifically identified in the article a few technologies that marketers use for research and to reach people inc
Yee Lee Chen

Apple's App Store infected with XcodeGhost malware in China - BBC News - 0 views

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    Apple says it is taking steps to remove a malicious software added to dozens of apps commonly used by owners of iPhones and iPads in China. Stakeholders: Apple and people who use Apple products in China. There was a malicious code on Apple products which affected the company and many people in China who use (among many others) the app WeChat: A very popular chatting app in Asia. Social/Ethical issues: When people start getting messages that makes them reveal their personal information, they would either believe it's important or be suspicious about it. If a friend "asks" for information and you reply to them, to have them later ask you why you told them that, then you are most likely being played and that would cause a lot of panic. I suppose a positive thing that could come from this is that people would be forced to close down the apps and actually talk face to face. This malware would also destroy Apple's reputation somewhat since they were so careless that the app store was infected. But this would have taught them to be more careful, which is a positive thing as it helps them improve. A solution for one negative impact - easily being played into giving out personal information - would be to make sure the person is real or the website or company is authentic. A list of IT systems: iOS Transaction Processing Systems Customer Relationship Management Systems Business Intelligence Systems Knowledge Management Systems [http://smallbusiness.chron.com/types-information-systems-organization-43097.html]
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    Great article choice! What social or ethical impact do you think that this might have towards the people? Other than the obvious impacts of destroying devices, what else could arise from such an issue? Also, how would developers of applications be affected by these issues?
Omer Shaikh

How to campaign online: 15 dos and don'ts - 0 views

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    Scenario: This article from the guardian focuses upon the positives to online campaigning, and states that citizens should drop the criticism they impose upon online campaigning. Instead of stating the possible concerns alongside online campaigning, the article mentions Barack Obama and the success he has achieved through extensive online campaigning. The author seems to firmly believe that online campaigning should simply be accepted and embraced instead of criticized. Social and Ethical significance: With the widespread use of digital technology all over the globe, it is not a surprise that many political candidates have understood the power of the online world, and have played it to their advantage. As mentioned in the article, Barrack Obama spent a generous amount of capital on his online campaigns, and this eventually led to his success in becoming president. Above all, online campaigns can give candidates a voice which extends far beyond the reach of their rallies or campaign areas, a voice that all citizens who are involved in the voting procedure may then acknowledge and be influenced by. IT Systems: Online campaigning can be accomplished through many varying methods. However, one popular form of online campaigning involves candidates publishing advertisements/campaigns on popular media websites, such as youtube. Anyone who then watches a video on youtube will have to watch the advertisement campaign before proceeding. There are very few IT systems which are involved in accomplishing this step. First, the candidate approaches the website giant and forms an advertisement contract. Then, the candidate provides the corporation with a form of advertisement. This can be in text, image, or video format. The corporation then uploads this form of advertisement onto their servers, and the advertisement is incorporated into their ads section and in some form affiliated with their website so that users of the website may also experience the campa
Emma Wenger

On Instagram and Other Social Media, Redefining 'User Engagement' - 0 views

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    Scenario: Some companies are using people's photos that they have posted on social media sights as advertisements without their consent. Social and Ethical Significance: Privacy - With multitudes of social media sights, individual's privacy is being degraded Intellectual Property - Experts have said, "The person featured in a photo may own the publicity rights, which may give the individual control over the commercial use of his or her likeness" (Ember, Abrams). This goes to mean that companies must have consent from whoever is in the picture before using it in advertising. Policies - Companies like Crocs must have rules in place before exposing people who may not want to be featured in ads. Digital Citizenship - While companies do need to ask for permission to use others photos, people need to understand that by using social media sites, they are putting themselves out there. If they don't realize their privacy is at risk to being disregarded, they shouldn't be using the technology. Possible Solutions are to continue educating people on what can happen online and to create standard policies regarding the need for consent that all companies should follow. IT Systems: Networks Firewalls Servers Web Softwares Stakeholders: People are getting advertised without consent - Their privacy and rights to their pictures are being violated Companies who are using pictures of social media - Who may be blamed for loss of privacy, and gain bad publicity Social Media Sites - Who is the communication between companies trying to find pictures and the people who post pictures Applications to Specified Scenario: People's rights - In the world of technology, we are becoming less and less secure that we have rights to privacy. Everything we do on the Internet is tracked and we don't know who sees it. This article pinpointed how people can be found and unwillingly advertised. As technology continues to grow, more policies and regulations wil
annaosborne

Shoppers Cheated by Supermarket Scanners - 1 views

How did it emerge: Supermarket scanners added to make shopping easier, wrong prices submitted in machine, customer has greater total. Who are stakeholders: Mainly large corporations such as Target ...

http:__www.nzherald.co.nz_nz_news_article.cfm?c_id=1&objectid=10560545&pnum=0

started by annaosborne on 29 Sep 15 no follow-up yet
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