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Scenario: This article from the guardian focuses upon the positives to online campaigning, and states that citizens should drop the criticism they impose upon online campaigning. Instead of stating the possible concerns alongside online campaigning, the article mentions Barack Obama and the success he has achieved through extensive online campaigning. The author seems to firmly believe that online campaigning should simply be accepted and embraced instead of criticized. Social and Ethical significance: With the widespread use of digital technology all over the globe, it is not a surprise that many political candidates have understood the power of the online world, and have played it to their advantage. As mentioned in the article, Barrack Obama spent a generous amount of capital on his online campaigns, and this eventually led to his success in becoming president. Above all, online campaigns can give candidates a voice which extends far beyond the reach of their rallies or campaign areas, a voice that all citizens who are involved in the voting procedure may then acknowledge and be influenced by. IT Systems: Online campaigning can be accomplished through many varying methods. However, one popular form of online campaigning involves candidates publishing advertisements/campaigns on popular media websites, such as youtube. Anyone who then watches a video on youtube will have to watch the advertisement campaign before proceeding. There are very few IT systems which are involved in accomplishing this step. First, the candidate approaches the website giant and forms an advertisement contract. Then, the candidate provides the corporation with a form of advertisement. This can be in text, image, or video format. The corporation then uploads this form of advertisement onto their servers, and the advertisement is incorporated into their ads section and in some form affiliated with their website so that users of the website may also experience the campa

Situation: This article pertains to the United States' Presidential Elections of 2008 that was won by Barack Obama and his usage of the Internet as well as Social Media. The reason he won the 2008 elections was not just because of his presidential policies, but however due to his personal reach and trust that the Internet will help fund and run a primary part of his campaign. Social and Ethical Significance: This article talks about how online campaigning is the key to 90%+ of political campaigns of the future and how they function. The article takes the (obvious) example of Barack Obama's presidential campaign of 2008 that was a historic campaign for multiple reasons. The article [published in 2008], claims that the primary reason that Obama succeeded because he "understood the potential of social media to communicate and raise funds - leaving his 72-year old opponent floundering." This campaign is the first election where all candidates utilised online social networks like Facebook [and still popular then, MySpace] to send forward their messages. This article also talks about personal knowledge of a person can be gained by reading a candidate's personal details such as favourite musicians and pastimes. Obama was successful on Facebook, rather than other competition, because he was engaging to people younger to him on his online campaigns, who appreciate casual behaviour, online and offline[while his competition kept it overly professional online]. "At 47, he may be older than the average user there, but Obama is a natural Facebook politician. On his personal profile there - which featured his "Our Moment is Now" motto - Obama named his favourite musicians as Miles Davis, Stevie Wonder, and Bob Dylan, and listed his pastimes as basketball, writing, and "loafing w/kids" " Stakeholders: Candidates - They are the people relying on the Internet and their campaigns, that he can get the kind of reach he needs to move forward in his own elections. Voters - They

Scenario: Social Media is now very influential during elections and the US Presidential Candidates are using it to their advantage. Social media has so much power because more people than ever get their news mainly from social media networks. When something exciting happens online, the news talks about it. Social media then goes and talks about what happened on the news. So it's a growing accumulation of attention. Trump, Clinton and Sanders communicate their thoughts through free social networks and get a very widespread response. Young people especially obtain most of their information online. One thing that Trump does differently that gains him attention is his convoluted messages. His statements induce a strong response and get people communicating around him. Social Ethical Issues: Power of media - One issue that the US presidential election brings up is the power of media. How much what is written and said online can affect our judgements and ethics. We can't believe everything on the Internet but it definitely influences our thoughts. When seeing posts from a Candidate we should question why they said why they did. False statements - Some of the things that Trump says on social media is not true, things he may not even believe in. He posts these things solely to get attention. Attention by any means. Technology allows these false statements to be spread around the world. IT Systems: Networks Social Media Management Systems Computers Social media software Stakeholders: Candidates: They can use social media as a platform to reach more people, influence responses and gain attention. Public: They have candidates entering their ecosystem, trying to communicate with them. They also have the ability to evoke responses from the Candidates and demonstrate what they think.

Situation: Marketing has been transformed by technology. Ads are found everywhere and there are specialized ads that target a specific group of people. Businesses need to keep up with new marketing techniques by gaining new skills. Marketers must have sufficient experience with dealing with technology. Technologists in combination with marketers are becoming key to successful marketing. Social and Ethical Significance: With marketing expanding to the Internet and mobile devices, some of the limitations that marketing used to have are now diminished. No longer are ads confined to billboards and flyers. Now there is a whole other world of possibility. Markers can affect people through their phone, laptops, tablets, watches and even glasses. This open up so many doors for marketing. One aspect of marketing that has been expanded is the reach that campaigns can have. More places to put ads means more eyeballs on the ads. Companies can also target market. Using data from people, companies can target ads to specific people whom they believe the ad will be most effective. The article mentions that some marketing people believe that targeted marketing is not improving and companies are just wasting their money. This is something that the business owners need to think about when making marketing decisions. Stakeholders: Marketers: People who work as a marketer now have to think about other aspects of marketing like how the technology works and what type of online marketing would be most effective. Marketing business owners: Business owners will have tough decisions on deciding who to hire to market. Employees will be expected to be more than just a create advertiser. They will have to know how to work with technology in real-time. Owners will also have to determine to what extent to they want to advertise online. IT systems: Although no systems were specifically identified in the article a few technologies that marketers use for research and to reach people inc