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Situation: Marketing has been transformed by technology. Ads are found everywhere and there are specialized ads that target a specific group of people. Businesses need to keep up with new marketing techniques by gaining new skills. Marketers must have sufficient experience with dealing with technology. Technologists in combination with marketers are becoming key to successful marketing. Social and Ethical Significance: With marketing expanding to the Internet and mobile devices, some of the limitations that marketing used to have are now diminished. No longer are ads confined to billboards and flyers. Now there is a whole other world of possibility. Markers can affect people through their phone, laptops, tablets, watches and even glasses. This open up so many doors for marketing. One aspect of marketing that has been expanded is the reach that campaigns can have. More places to put ads means more eyeballs on the ads. Companies can also target market. Using data from people, companies can target ads to specific people whom they believe the ad will be most effective. The article mentions that some marketing people believe that targeted marketing is not improving and companies are just wasting their money. This is something that the business owners need to think about when making marketing decisions. Stakeholders: Marketers: People who work as a marketer now have to think about other aspects of marketing like how the technology works and what type of online marketing would be most effective. Marketing business owners: Business owners will have tough decisions on deciding who to hire to market. Employees will be expected to be more than just a create advertiser. They will have to know how to work with technology in real-time. Owners will also have to determine to what extent to they want to advertise online. IT systems: Although no systems were specifically identified in the article a few technologies that marketers use for research and to reach people inc

IBM made a very wise comment regarding businesses in the age of technology, and how things are changing radically for all businesses, and in the long term, for all consumers as well. The IT system and issue at stake here is the future of businesses who choose to not adapt to new technologies, and transform their businesses in the world of technology in our day. Specifically, the article refers to "digital transformation," but does not touch upon an important topic we have discussed in ITGS, being the ethical implications involved in making such a transition. Beginning from the positive aspects of such a transformation, and specifically in the long term, these include: - more buyers - no data loss - better data management/analysis - improved business models through online systems - better quality marketing -- more effective So, in terms of these factors, one could say that such a "digital transformation" would definitely be worth the effort in the long term. However, ethical implications must also be considered, which include potential spreading of data to the wrong people, "filtering" the minds of consumers through online marketing, but also violating the consumer's privacy by noting down what they purchase each time and exchange a list of the consumer's interests to other businesses. In conclusion, we can see that such a digital transformation in terms of technology in relation to businesses can be both good and bad; this entirely depends on the effort that is put in the creation of this system, how well the system is maintained, and to what extent the system is targeted for attacking.

Hello! I liked how you incorporated that one of the biggest technology companies in the world has the same changes as some smaller companies; and the one thing that they have in common is the change of technology. I also think that your article choice was linked nicely to ITGS because it develops on the idea of Information technology changes throughout many societies.

Scenario: Some companies are using people's photos that they have posted on social media sights as advertisements without their consent. Social and Ethical Significance: Privacy - With multitudes of social media sights, individual's privacy is being degraded Intellectual Property - Experts have said, "The person featured in a photo may own the publicity rights, which may give the individual control over the commercial use of his or her likeness" (Ember, Abrams). This goes to mean that companies must have consent from whoever is in the picture before using it in advertising. Policies - Companies like Crocs must have rules in place before exposing people who may not want to be featured in ads. Digital Citizenship - While companies do need to ask for permission to use others photos, people need to understand that by using social media sites, they are putting themselves out there. If they don't realize their privacy is at risk to being disregarded, they shouldn't be using the technology. Possible Solutions are to continue educating people on what can happen online and to create standard policies regarding the need for consent that all companies should follow. IT Systems: Networks Firewalls Servers Web Softwares Stakeholders: People are getting advertised without consent - Their privacy and rights to their pictures are being violated Companies who are using pictures of social media - Who may be blamed for loss of privacy, and gain bad publicity Social Media Sites - Who is the communication between companies trying to find pictures and the people who post pictures Applications to Specified Scenario: People's rights - In the world of technology, we are becoming less and less secure that we have rights to privacy. Everything we do on the Internet is tracked and we don't know who sees it. This article pinpointed how people can be found and unwillingly advertised. As technology continues to grow, more policies and regulations wil

Situation: Ad blockers are becoming increasingly common, and as a result, businesses are rapidly losing revenue each year. Social and ethical significance: As is ubiquitous in the corporate world, businesses and consumers have differing needs and interests regarding their usage of the internet. Consumers want to avoid paying subscription fees and other charges for every single task they partake in on the web, while businesses still need to profit somehow. The response to this over the decades has largely been the rise of web advertisements, which come in many different forms. For a large portion of the internet's history, the vast majority of its users have grudgingly accepted the need for advertisements, seeing how they generally benefit consumers as well as businesses when it allows consumers to avoid paying extra. However, in recent years, ad blockers have become increasingly popular, which provide web users with the ability to hide every ad they see, which of course deprives the owners of the websites they browse from attaining the revenues they would otherwise receive. Naturally, this is a conundrum. Web activities need to be affordable for the average consumer, and businesses need to profit, which is the entire purpose of corporations in mixed economies. Solving this problem will force businesses to devise ways of making advertisements more palatable and less intrusive, and it may eventually result in an outright of ban of ad blockers. The latter possibility would nevertheless cause a huge uproar due to a perceived assault on freedom and individual liberties. It is therefore a solution which would be preferably avoided--ideally, the solution will simply make consumers less apt to even use an ad blocker in the first place without eliminating the presence of advertisements altogether. IT Systems: Advertisements in the forms of videos, pictures, animations, etc. as well as ad blockers in the form of browser extensions and software applications--including mobil

The new Windows 10 operating system is becoming the main focus for Microsoft. Microsoft's CEO, Satya Nadella hopes that Windows 10 will bring Microsoft back into being a major competitor for companies such as Apple and Samsung. The Windows 10 operating system connects all Windows devices to the cloud, including computers, phones, tablets and the Xbox. It also is going to allow Windows to create a large array of apps to be used across their devices. The new operating system is not only going to bring Windows back as a major competitor against the current reigning companies, but also connect Windows users like never before. All the new products will run on Windows 10, and the new apps will be the connective factor between consumers. The system also incorporates the cloud to connect users. Windows 10 is also increasing Windows' sales. They have already exceeded their predicted profit for the first quarter with this new OS. With Windows back as a competitor, this is going to cause more competition and innovation among the companies. Over 110 million people are already using Windows 10, so there is plenty of opportunity for Windows to interact and connect the users together. On a different note, users need to be wary when using new software, as the dangers with the new software are unknown. Those who are affected by the introduction of Windows 10 include Windows, Apple, Samsung and all technological consumers.