That ad blocker you love? It's costing publishers a pretty penny | ITworld - 0 views
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Noah Weingarden on 30 Oct 15Situation: Ad blockers are becoming increasingly common, and as a result, businesses are rapidly losing revenue each year. Social and ethical significance: As is ubiquitous in the corporate world, businesses and consumers have differing needs and interests regarding their usage of the internet. Consumers want to avoid paying subscription fees and other charges for every single task they partake in on the web, while businesses still need to profit somehow. The response to this over the decades has largely been the rise of web advertisements, which come in many different forms. For a large portion of the internet's history, the vast majority of its users have grudgingly accepted the need for advertisements, seeing how they generally benefit consumers as well as businesses when it allows consumers to avoid paying extra. However, in recent years, ad blockers have become increasingly popular, which provide web users with the ability to hide every ad they see, which of course deprives the owners of the websites they browse from attaining the revenues they would otherwise receive. Naturally, this is a conundrum. Web activities need to be affordable for the average consumer, and businesses need to profit, which is the entire purpose of corporations in mixed economies. Solving this problem will force businesses to devise ways of making advertisements more palatable and less intrusive, and it may eventually result in an outright of ban of ad blockers. The latter possibility would nevertheless cause a huge uproar due to a perceived assault on freedom and individual liberties. It is therefore a solution which would be preferably avoided--ideally, the solution will simply make consumers less apt to even use an ad blocker in the first place without eliminating the presence of advertisements altogether. IT Systems: Advertisements in the forms of videos, pictures, animations, etc. as well as ad blockers in the form of browser extensions and software applications--including mobil