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Valuable suggestions for creating and establishing a personal/ professional brand.

This article discusses why an individual may want to rebrand and describes three easy-to-remember steps for the process.

****This post by Derek J. Keenan explains his Social Professional Learning Model that served as his Masters Capstone paper at Alberta University, April 23, 2012. Its core is an action research approach to learning enriched by and anchored in social media. Substitute teacher with "other named professional" and it works for people in all types of work/interests. There is also a short (s cultivating connections with the people who have the same self-directed learning quest as you. The next step is reciprocating by publishing and sharing what you know or believe to be true. Throughout it is your experience that informs your participation and your participation informs your level of understanding--you are constantly learning and eventually building your personal learning network relationships to be there for you.

Blog post by Jenny Mackness on April 24, 2012 announcing a MOOC on First Steps into Learning and Teaching in Higher Education, #fslt12, running from 5/21 to 6/22. Raises issues of how to engage with learners who may not be well-grounded in technology yet who might want to participate because of content, finding the right balance. Will offer certificate for "assessed" learners. Excerpt: "This is an exciting but rather daunting process. We have had lots of interest, with people from all over the world expressing interest in different aspects of learning and teaching in Higher Education. I am beginning to realize the amount of work that must go on behind the scenes in the other MOOCs I have attended. We have deliberately chosen to distribute the course across different platforms - WordPress (for the Home site), Moodle (for the course), Blackboard Collaborate (for the live synchronous sessions) and we are still discussing whether or not to have a separate wiki site, or to go with the wiki in Moodle. The reason for this decision (i.e. the different platforms) is that we hope to introduce participants new to teaching in HE to the idea that learning can take place in a variety of online spaces. Access to our WordPress site has been open pretty much from the word go, and now access to the Moodle site has been opened, despite the fact that neither of these is yet ready. For me, this is a new way of working and takes a bit of getting used to (heart in your mouth stuff!). Finally, we are conscious that the course has been designed to attract people for whom this way of working and the technology involved might be completely new -so we have to achieve the right balance between providing enough structure and support and encouraging open academic practice and independent learning - one of the many tensions involved in designing a MOOC."

This blog post is for nonprofits to create marketing personas but it has value IMO for WLStudio, too. How would women at different ages--40, 50, 60, 70, and 80+year olds--relate to the "maven" title? We have suggested that maven 1.0 or 2.0 or 3.0 are aspirational levels of knowledge and skill that women would earn by going through different programs. Are these the personas that we wish to present to attract women to the WLStudio in the first place? Or something else?

WordPress now has a badge plug in and here is a video on how to use it. So, I think we can issue badges ourselves from our WordPress site.

We don't have to go to the backpack at Mozilla to issue badges. WordPress now has a plug in that does it. Here's a video on how to do badges using WordPress.

Linda Stone's key blog in Huffington Post on "Just Breathe: Building the Case for Email Apnea", 2/8/2008 Excerpt: Now I want to know: Is it only the Big Mac that makes us fat? Or, are we more obese and diabetic because of a combination of holding our breath off and on all day and then failing to move when our bodies have prepared us to do so? Can fifteen minutes of diaphragmatic breathing before a meal tune us in to when we're full? If, when we're doing sedentary work, and O2, CO2, and NO are optimally balanced, through healthy breathing, will we escape the ravages of an always-on sympathetic nervous system? Can daily breathing exercises contribute to helping reduce asthma, ADD, depression, obesity, and a host of other stress-related conditions? I predict, within the next 5 to 7 years, breathing exercises will be a significant part of every fitness regime. In the meantime, why not breathe while doing email? Awareness is the first step toward wiping out email apnea! *Email apnea - a temporary absence or suspension of breathing, or shallow breathing, while doing email (Linda Stone, February 2008)

blog by Chuck Thompson, June 2009, in Men's Journal. To improve your athletic performance and to feel clearer all the time, start with the most fundamental act of life. Excerpt: "We all come into the world with the ability to take full, unencumbered breaths, but as we get older we forget how to breathe properly," says Don Campbell, a journalist turned wellness expert who champions a new movement among doctors and athletes known as "conscious breathing." A host of challenges conspire against our breathing well, Campbell says: "Poor posture, restrictive clothing, bad habits such as smoking, diets that lead to high blood pressure and racing hearts, increasingly rapid and emotionally stressful lives, lack of exercise, multitasking, polluted environments, and slouching in front of computers are just a few of the things that literally take our breath away, creating a lifestyle that's incongruent with proper breathing." Modern life causes the average person to use about a third of his natural lung capacity, while drawing about 15 breaths a minute." Breathing exercises: Relearn How To Breathe Do this exercise five times a day and you'll start thinking and performing better in no time: 1. Inhale deeply 2. Exhale with a short burst (as if blowing out a candle). This helps activate your diaphragm, which most people don't use. 3. Exhale with a long, slow finish to empty the lungs. Breathlessness comes from not expelling enough CO2. 4. Inhale, filling your lungs from the bottom to the top, instead of taking short sips. Most use a third of their lung capacity. 5. Hold for a moment to allow oxygen to saturate the cells. 6. Exhale slowly and completely. 7. Repeat steps 4 through 6 for five minutes. Read more: http://www.mensjournal.com/magazine/you-re-breathing-all-wrong-20130227#ixzz2t8BfTHcj Follow us: @mensjournal on Twitter | MensJournal on Facebook

Excellent Blog post by Chris Munch, July 11, 2013 on stopping his dopamine addiction with graphic mainlining-technology image. Excerpt I have an addiction that cost at least 18 months of my life… This was not an addiction with drugs or alcohol, and in-comparison the 'high' was mundane, just avoiding life and responsibility. Months went by, lost to an addictive and bitter procrastination. Nobody was worried, on the surface I looked busy and hard working, yet around me life passed me by while I was infused in a dopamine haze. I'm a recovering addict to email, Skype, Facebook and so many little fun distractions online. My First Step to Recovery I lost about 1.5yrs of my life to email and chat. And then one day I read something which said turn off all auto-checking of email and IM notifications so that you won't get disturbed when you have work to do. I felt pretty dumb having spent the last couple of years doing the opposite, allowing myself to be constantly interrupted. After I made that little change things began to get better. That's when I realized I had an addiction. Even without the auto-alerts I found myself constantly being drawn in to see the latest unimportant message I had received.

Excellent resource page for building intelligence dashboard using RSS feeds, Yahoo Pipes, persistent searches, etc. Rheingold uses short videos (usually <10 minutes) to staircase steps for building the dashboard.

blog post by Dmitri Dragilev in Better Humans "Dopamine is why CEOs write down goals and vision statements. As you move toward these goals, mentors and advisors reassure you that you are moving in the right direction and every step of the way you get a shot of dopamine. The problem is that all of us have learned how to cheat the system and get shots of dopamine without actually accomplishing anything. Gambling is a great example, every time you pull that handle on a slot machine you get dopamine. Alcohol is the same story, a shot of whiskey = a shot of dopamine, you want more, you repeat; you're not actually moving toward a vision or a goal." I too am guilty of dopamine addiction. I love email and depend on it for a lot of my day to day work. I love instigating stuff, fast back and forths, and knowing what is happening everywhere. But I have found that all this stuff re-prioritizes my day quite a bit. For the past year I have successfully disabled email, Twitter, Facebook, and text message notifications on my phone and have kept it off since then. My life has been transformed. Not only do I find that there are a lot less distractions, I find that I stay focused on the right tasks that keep me marching toward my overall goal. Again, I'm not saying that what I did is the magic formula for everyone. What I am saying is that perhaps it's time to re-assess how much you check your email, text messages, social media and your devices in general and see if you're cheating the system in order to get a rush of dopamine or you're truly marching toward your goal.

Arthur T. Himmelman's Collaborating for a Change model with matrix and narrative, 26 page document, revised January 2002. Networking, coordinating, cooperating are three steps to reach collaborating, starting with most informal to the formal, institutionalized arrangements that characterize collaborations.

Very nice blog post by Vicki Halsey on six ways to energize work relationships, February 20, 2014, Blanchard Forum to discuss leadership and management issues. SPRING stands for Smile, Personalize your conversations, Relate your commonalities, Inspire, Notify and Gratitude (express it to show others impact they have on people around them).

blog by Maggie Jackson, on Forbes 100 list of websites for women. Written June 6, 2012. "Encore careers drive to the heart of who we are, and who we want to be. We can't google the answers to such dilemmas. Earlier in the day, I'd attended a rehearsal at the Yale School of Drama for Waiting for Godot. Asked how she prepared for a role, one student said: 'I look for the character's super-objective. What is the essence of what this character seeks?' I shared her words with my classmates, because in an age of career fluidity, we are always shaping and reshaping our life roles. Today, 31 million workers ages 44 to 70 want an 'encore' career that combines income, impact and meaning, according to the think-tank Civic Ventures. On average, they will take 18 months - and a likely pay cut - to make the change. Twelve million in this age group are interested in starting a non-profit or social venture. In this time of invention and insecurity, we need to take the time to think about our next steps. We need to have patience with ourselves."

Six steps to move to WordPress for blogging purposes, from BlogHer13

Blog post by Marc Ensign on how to build business via your website. February 2013. "Step 1 Let's start by creating a list of our ideal clients. There could be several factors that might make someone an ideal client such as: They are very profitable They are easy to work with They need the type of work you like doing most They give a lot of referrals They are big players in their industry They share their experiences on social media They offer a lot of repeat business Here are some ways to help you start to find some of these ideal clients:"

interesting take by edudemic.com on social networks and what they capture/express through your participation or as they put it: "the questions lying behind social media" Facebook: What are you studying right now? Twitter: What would you recommend studying? LinkedIn: This is what I've studied YouTube: Here is a video lesson that i enjoyed Pinterest: Here are things I've learned and where I learned them Spotify: What do you listen to? Scoop It: What do you want to learn most? Learnist: What are the next steps and resources?

Here are five ways to successfully tap into the women's market: 1. Provide good quality information. Producing a newsletter and Web site are excellent ways to demonstrate your expertise and to keep your image in front of clients and prospects. Include plenty of strategies and tips that will help guide women to be more successful in running or growing their businesses. Conducting free seminars or workshops is another good strategy for imparting your knowledge and has the added benefit of serving as a networking forum. 2. Build relationship marketing strategies. Develop and sustain relationships with women and cultivate a sense of community. 3. Host networking events. Historically, women have not had the same opportunities to network as their male counterparts. You can create your own networking events for women clients and prospects. Featuring a guest speaker in your industry can be an excellent addition. Just be sure to build in enough time for networking as well. 4. Sponsor women's business associations or events. If you are looking to target this market and build awareness, consider sponsoring one of the many women's business associations and events. These range from something as specific as mentoring programs (such as the Step Ahead One-on-One Mentoring Program - www.stepaheadonline.com ) to associations for women exporters (such as the Organization of Women in International Trade - www.owit-toronto.ca ). Most hold regular meetings and special functions. Some provide opportunities for sponsors to speak and showcase their expertise. Contributing material to their newsletters, publications and Web sites is another good way to build your identity among members, as these associations often welcome good quality, educational submissions of interest to members. 5. Share core information on a regular basis. Email or mail information that is considered to be "in our mutual interest." News clippings, industry data, notes from indus

Lovely blog post for flakes like me, Sonia Simone, April 2014 Excerpt/conclusion: "The plan in 7 reasonably painless steps When you've got something to do, figure out what you really want to get out of it. Do the Pivotal Technique. Think about what you want, then get clear about where you are right this minute. Notice the difference. Figure out the next action. Do what you feel like. Rinse, lather, repeat. Start a compost pile for ideas, notes, plans, and insights. Stick to a few primary areas of focus - three or four is a good number for a lot of people."

Blog post on flipping PD into a process starting with coaching to help the educator/learner plan and document goals. by Kristin Daniels in EdSurge, April 18, 2014. subtitle is How to use 'Flipped PD' to build personal learning plans STEPS: "Planning and Documentation "--learner and coach talk about learning goals and create a learning plan Personalized digital content--coach provides just-in-time resources to motivate, inform, engage learner Regularly scheduled PD--ongoing embedded PD Personalization through coaching Communities of learning Could this be adapted as a learning concierge pathway service?