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Six Steps to Create Marketing Personas for Your Org | Idealware - 0 views

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maven WLStudio personas marketing

shared by Doris Reeves-Lipscomb on 28 Aug 12 - No Cached

Doris Reeves-Lipscomb on 28 Aug 12

This blog post is for nonprofits to create marketing personas but it has value IMO for WLStudio, too. How would women at different ages--40, 50, 60, 70, and 80+year olds--relate to the "maven" title? We have suggested that maven 1.0 or 2.0 or 3.0 are aspirational levels of knowledge and skill that women would earn by going through different programs. Are these the personas that we wish to present to attract women to the WLStudio in the first place? Or something else?

<div class="cArrow"> </div><div class="cContentInner">This blog post is for nonprofits to create marketing personas but it has value IMO for WLStudio, too. How would women at different ages--40, 50, 60, 70, and 80+year olds--relate to the "maven" title? We have suggested that maven 1.0 or 2.0 or 3.0 are aspirational levels of knowledge and skill that women would earn by going through different programs. Are these the personas that we wish to present to attract women to the WLStudio in the first place? Or something else? </div>

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