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This blog post is for nonprofits to create marketing personas but it has value IMO for WLStudio, too. How would women at different ages--40, 50, 60, 70, and 80+year olds--relate to the "maven" title? We have suggested that maven 1.0 or 2.0 or 3.0 are aspirational levels of knowledge and skill that women would earn by going through different programs. Are these the personas that we wish to present to attract women to the WLStudio in the first place? Or something else?

Very wonderful blog post by Nancy Dixon, KM and social learning maven/professor/writer, on how talking with each other produces learning as we try to articulate what we know and what we might need help with, March 9, 2009.