Group items tagged

informed assessment/report by Justin Wolfers, NYTimes, on how extending parental leave policies cause unintended impacts

Example of one page scrolling web site to tell a story--research plans, research results--populated with a little text and big graphics that move, make it very interesting. They suggest this is a better way to go than a PDF for sharing your story.

Interview with Angela Flournoy where she recommends three short stories as the best she has ever read by Junot Diaz (Drown), Edwidge Danticant (Krik? Krak!) and James Baldwin's (Sonny's Blues).

story telling

Blog post by Carol Ross, May 21, 2012, Next Avenue PBS, on how to present your "unique promise of value" (William Arruda) on your calling card. Showcase your brand on LinkedIn. Tips: Post a (good) photo with your profile Put the summary section to optimum use --brand story--compelling statement of your distinctive value, a backstory that explains how you go to be so good at what you do, and an aspirational statement. Make your Specialties Section special Align your experience section with your summary section Be choosy about your recommendations Guidelines to develop your brand story--be introspective, gather feedback, identify a theme, describe formative moments in your life.

video (18 minutes) by Clay Johnson, February 2012, hyping his book The Information Diet. Goes to food analogies again and again--pizza tastes better than broccoli--and abundance of entertainment, affirmation, and fear is secret pact between customer and media producers online. What is it that people want? What we tell them through our clicks and searches is that we want to be right acc: to Johnson. AP story--poll economic worries pose new snag for Obama. On Fox news, it says that Obama has big problem with white women. They changed headline and reduced story by 600 words, taking out everything positive about his work. They know that readers will read something negative about president. "Opinion tastes better than news." How AOL should make its editorial decisions--they want to spend no more than $84 on a piece of content. How they decide: traffic potential (using SEO to find out what people are searching for--no one is searching for Pentagon Papers or broccoli); bottom of list is editorial integrity because it is market inefficiency. Believes that we are living in land of info abundance where we want to be affirmed, not told the truth. SEOs complete the inquiry to present tabloid types of info that attract us and distract us and misinform us. Our clicks lead to poor information diets, a disease. Make a whole news movement, a slow news movement, demand that media change. We as readers need to upgrade. information over-consumption, not overload enable infoveganism--eat food, not too much, real food at bottom of food chain. 2. Use source material--show your work. 3. Let me pay you for ad free experience. 4. Content is not a commodity (for news producers)

Another global initiative to help women become leaders, advocate for rights, democracy and peace as well as economic development. Interesting to us is the use of stories as the core of some trainings.

Story telling as an integral part of some of the training described to develop leadership skills.

Copyblogger post by Demian Farnworth on how children's books help you define your business message. December 2013 "As you read: Look at the emotions. What core emotion is behind each story? Is it fear? Joy? Sadness? Anger? Look at the characters. Who is the main character? Is he or she likeable? Who are the supporting characters? Who is the enemy of the main character? Look at the conflict. What does the main character want? What obstacle is stopping the main character from getting what he wants? How does the story end? Look at the language. The short words. The short sentences. The short paragraphs. The repetition and alliteration."

Bob Marshall on what an effective group workshop looks like--September 30, 2014, quite demanding yet doable. he above story illustrates a range of features of an effective workshop: Certain shared proficiencies in e.g. Skilled Dialogue, Lean Coffee, etc.. Pre-reading (shared), including "standard" texts - here including Nancy Kline and Chris Argyris. Clarity of purpose "just why are we here?". Shared purpose "we're all here for the same things". Folks tweeting and googling continuously during the workshop. Amanuensis / cybrarian to facilitate shared learning in the workshops. Democratic agenda-setting. Mutual exploration of topics. Active curiosity. "Essentiality" - avoidance of rabbit-holes and extraneous discussion of details. Focus on impacts (as compared to busyness, or outputs, or even outcomes). Post-reading - following up new references. Follow-up conversations, actions. Feedback. - Bob Afterword In writing this story, it seemed to me that a video of a workshop in action would be a great addition to the resources available to BaCo staff to help them appreciate the nature of an effective workshop. Maybe one day I'll have the opportunity to write and/or direct such a video. Further Reading What is Dialogue? ~ Susan Taylor (pdf) Share this: inShare10 Email Print More

Adam Rogers, Science, Wired, 8.6.15, writes about how the Google tanking algorithm of positive and negative stories on the candidates could affect major elections 25% of the timer. This is the tyranny of the algorithm. They tested the impact in mock voter labs before elections in Australia and India where the impact of feeding positive stories about a candidate first shaped voters decisions between 24 and 72 percent of the time with certain voter groups. Voters in towns in the US that watch a local a Fox channel vote more conservatively because of recency and placement issues. While the numbers in real live do not add up to the impact achieved in the test research, when elections are decided by 1 or 2 percentage points, it's enough to turn the tide in favor of a candidate.

Found this interesting story of how a TED speaker, Cameron Russell, a former professional model, because managing editor of a magazine, Interrupt, to give voice to those at the margin in society. Very interesting story and approach that she used. August 12, 2014. Was looking for diversity angles.

blog post by Andrea Coombes, 3.14.13, published by WSJ on creating the perfect boomer resume. 1. Keep it timely 2. Keep it focused 3. Tell a story 4. Make sure contact info is up to date 5. Tailor the format to the situation 6. Stick to a simple format (font) 7. Adjust your attitude.

Blog post by Sylvia Browder at the Story Exchange--where women mean business. "Challenge 2: Undefined Niche To Niche or Not to Niche…that is the question. What is a niche? A niche business is one that targets a very specific group of people with specific shared interest. A business with an undefined niche is like a ship sailing in shallow water. By creating a niche business allows you to market to your ideal clients. For example, if you were a behavioral psychologist targeting teens, you would market your services in places where parents are likely to find out about you; such as advertising in parent magazines, providing resources to local middle and high schools or joining organizations geared towards parents. Solution: By understanding who and where your ideal customers are; it is easy to craft a marketing plan to target them. Here are three easy ways to target your potential clients: * Improve your website's SEO with specific key words * Generate exposure locally and virtually with professional speaking, seminars or publishing a book or articles. * Craft a clear message that speak at the heart of your customer " Challenge 4: No Social Media Plan Random tweets and meandering Facebook posts will result in a lot of time devoted to zero results. Before making another useless post, sit down with pen and paper and make a list of what you want to achieve from social media. To which social media do you belong? What are some social media marketing strategies that you have noticed from other companies? What do you have that will offer value? You may find that your company is spread a little too thin across the social media spectrum. Quality truly is superior to quantity in this respect. Solution: Create a social media marketing plan and stay the long haul. Establishing a strong presence can be a very time consuming process. It is unwise to expect your list of fans, followers or subscribers to grow overnight.

" 5 Reasons Why Job Boards Aren't As Effective Anymore Don Goodman November 24, 2015 Job Search At one time, job boards were the way to go for job seekers. It's where you could post your resume for employers and recruiters to view, and apply to job openings. But today, it's a different story. Related: Reactive Vs. Proactive Job Search Strategies Job boards are simply not as effective anymore since there are social media outlets like LinkedIn, Facebook, and Twitter where you can pretty much network your way to the right contacts. The fact is, job boards have a 2-4% effectiveness rate whereas networking has over a 50% effectiveness rate." More than 85% of employers use Applicant Tracking Systems (ATS) to review and rank resumes according to skills, experience, keywords. Companies use internal algorithms, so out of an average of 400 resumes using these measures results in only 10 - 20 even looked at. Most hiring managers and recruiters use Linkedin first. Job board resumes are still viewed, but chances are the info is outdated so relying on Linkedin makes sense for recruiters. Niche job boards are worth going to, but to be more productive tie into direct networking through the right contacts.

" 5 Reasons Why Job Boards Aren't As Effective Anymore Don Goodman November 24, 2015 Job Search At one time, job boards were the way to go for job seekers. It's where you could post your resume for employers and recruiters to view, and apply to job openings. But today, it's a different story. Related: Reactive Vs. Proactive Job Search Strategies Job boards are simply not as effective anymore since there are social media outlets like LinkedIn, Facebook, and Twitter where you can pretty much network your way to the right contacts. The fact is, job boards have a 2-4% effectiveness rate whereas networking has over a 50% effectiveness rate." More than 85% of employers use Applicant Tracking Systems (ATS) to review and rank resumes according to skills, experience, keywords. Companies use internal algorithms, so out of an average of 400 resumes using these measures results in only 10 - 20 even looked at. Most hiring managers and recruiters use Linkedin first. Job board resumes are still viewed, but chances are the info is outdated so relying on Linkedin makes sense for recruiters. Niche job boards are worth going to, but to be more productive tie into direct networking through the right contacts.

Blog post by Lisa Lane in her (Online) Teaching Blog, June 25, 2011 She reviews Pink's book on A Whole New Mind. Excerpt: "Accumulation -> Meaning Pink says the predominance of the baby boomer mentality means that the goal of accumulating meterial goods is changing to the desire to find meaning in life, a kind of "post-materialism"." For each chapter on these aptitudes, Pink provides resources and tips to develop your own brain along the new lines. Thus we go from theory in Chapter 1 to a series of storied examples, then each chapter ends with self-help advice. (It's already pretty light - I find it very funny that there's a "Summarized for Busy People" version available.) But the mental yoga commercial was a distraction from the main idea. What's significant here is that right-brained, big picture, contextual, design-based thinking will likely be increasingly respected in our culture.

Blog post by Gerry Moran, 3.9.13, at Marketing Think on how to calculate your Facebook and Twitter success Excerpt for how B2B brands need to use social media: Amplify: Increase the awareness of the brand story and solutions. Engage: Drive customer and prospect engagement with related content. Convert: Provide a way for the customer to convert interest after they become aware and have consumed enough content to move to the next step in the buying journey. To help you understand if you are reaching your goal, it is important for you to understand the right questions to ask to get the right social media measurement. Marketers need to map key social metrics to strategic questions vs. just measuring and blindly reporting how a channel performs.

Video on YouTube, posted May 9, 2013. "Style and aesthetics cannot rescue failed content." "Google Maps are visualization" helping people do something. "History of visualizing data is history of science" Not an aerie-faerie "Three things to inform your design--what you have to say and communicate, reader is not you and they will come with their own bias and assumptions, and data itself and what it has to say." Can communicate a lot of information very quickly--emotional impact, react to aesthetics of piece, presenting information in visual format is fastest way for them to engage with information." "Successful infographic tells a story. "Hero is one key element of piece." "Take complicated data and convert to something simple. Hours to seconds..." "Data are measurements of something" "Revelation--show us something we haven't seen before"

Post by Dianne Harman, Huff Post, June 6, 2013 on reinvention. Like this conclusion: Every time you reinvent yourself, you're forced to learn something new. And a mind that's engaged in learning is a young mind. So what's your reinvention story?

This framework reminds of what we need to use for our Story Booth-- Seth Godin's Icarus Sessions "The rules are simple The Icarus Sessions are a challenging new way to bring your art forward. Not to make a sales pitch, not to get customers or patrons, but to find the courage to stand up and say, "here, I made this." You can attend a session without presenting, of course. A presentation at an Icarus Session is 140 seconds long. You can go shorter, but not a second longer. You can use slides, or handouts, or even better, just bring your enthusiasm. The assignment: Tell the group about your art. What have you created? What frightened you? What matters? Not a pitch. An act of brave vulnerability. I made this. It scared me. This might not work. Here's how it changed me. What do you think?"