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When I ask people close to Zuckerberg how, exactly, he has pulled off these achievements, I don’t hear a lot of anecdotes about him swooping in and personally making genius-level decisions that suddenly changed everything. Instead, they praise his inquisitiveness, persistence, ability to deploy resources, and devotion to improving Facebook and himself. He has a knack for carving up grand plans into small, doable victories. "Most of our conversation was about long-term strategy, and then we’d backtrack from there to what we should do over the next month," says Bret Taylor, who worked as Facebook’s CTO from 2009 to 2012 and who was at the company

or all of us who work with him, it’s like, Man, he is so good at improving."

Aim ridiculously high, and focus on where you want to go over the long term.

every habit is made up of a cue, a routine and a reward

Duke University researcher in 2006 found that more than 40 percent of the actions people performed each day weren’t the due to decision making, but were habits

But that doesn’t mean that habits are destiny. Habits can be ignored, changed, or replaced. And studies show that simply understanding how habits work — learning the structure of the habit loop — makes them easier to control. Once you break a habit into its components, you can fiddle with the gears.

40% to 45% of what we do every day sort of feels like a decision, but it’s actually habit.

There’s a cue, which is like a trigger for the behavior to start unfolding, A routine, which is the habit itself, the behavior, the automatic sort of doing what you do when you do a habit.

And then at the end, there’s a reward. And the reward is how our neurology learns to encode this pattern for the future.

When our intentional mind is engaged, we act in ways that meet an outcome we desire and typically we're aware of our intentions. Intentions can change quickly because we can make conscious decisions about what we want to do in the future that may be different from the past. However, when the habitual mind is engaged, our habits function largely outside of awareness. We can't easily articulate how we do our habits or why we do them, and they change slowly through repeated experience. "Our minds don't always integrate in the best way possible. Even when you know the right answer, you can't make yourself change the habitual behavior," Wood says.

Forty percent of the time we're not thinking about what we're doing," Wood interjects. "Habits allow us to focus on other things…Willpower is a limited resource, and when it runs out you fall back on habits."

The second principle is remembering that repetition is key.

Goals should be the big picture items that you wish to someday accomplish. Your quotas on the other hand are the minimum amounts of work that you must get done every single day to make it a reality.

Professor Fogg’s entire system on Tiny Habits is built around this principle that it’s better to set micro quotas to get out of the analysis phase and right into the action:

An “Ahscrewit!” moment is any specific instance where you throw your arms up in the air and say, “Screw this, it’s not worth the effort!”

1. “Hybrid HTML5 development will gain enterprise momentum.”

2. “Enterprise mobility will become more widely adopted. We will see more mobility and digitalization projects.”

3. “A fragmented industry will continue to consolidate into fewer, better platforms.”

he events are “a chance to reflect on bad decisions, missed opportunities, episodes of poor execution, and pivots that never paid off,”

t was difficult to get leaders to put their names on a tactical miscue.

Make it collective.

According to a study from the Girl Scout Research Institute, 73 percent of girls are interested in STEM-related fields, but girls are more likely to “drop out” of STEM fields once they get to college. It also found that about half of all girls don’t think STEM is a typical career path for women, and 57 percent agreed if they went into a STEM career, “they’d have to work harder than a man just to be taken seriously.”

In 2014, GSUSA revolutionized its cookie program when it introduced Digital Cookie, which allowed Girl Scouts to sell cookies online via a personalized website or in-person using a mobile app..

Girl Scouts teaches the five essential skills of goal setting, decision making, money management, people skills, and business ethics,” Chávez said. “It’s all part of Girl Scouts’ legacy of teaching cutting-edge skills relevant to today’s girls, while staying true to the core values of our mission. Digital Cookie 2.0 is allowing us to do this on a whole new level, which will help girls in school, in their careers, and in life.”