Google's Search Algorithm Could Steal the Presidency | WIRED - 0 views
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So even at an order of magnitude smaller than the experimental effect, VMP could have serious consequences. “Four to 8 percent would get any campaign manager excited,” says Brian Keegan, a computational social scientist at Harvard Business School. “At the end of the day, the fact is that in a lot of races it only takes a swing of 3 or 4 percent. If the search engine is one or two percent, that’s still really persuasive.”
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as Harvard Law professor Jonathan Zittrain has proposed—Facebook didn’t push the “vote” message to a random 61 million users? Instead, using the extensive information the social network maintains on all its subscribers, it could hypothetically push specific messaging to supporters or foes of specific legislation or candidates. Facebook could flip an election; Zittrain calls this “digital gerrymandering.” And if you think that companies like the social media giants would never do such a thing, consider the way that Google mobilized its users against the Secure Online Privacy Act and PROTECT IP Act, or “SOPA-PIPA.
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tempting to think of algorithms as the very definition of objective, they’re not. “It’s not really possible to have a completely neutral algorithm,” says Jonathan Bright, a research fellow at the Oxford Internet Institute who studies elections.
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Adam Rogers, Science, Wired, 8.6.15, writes about how the Google tanking algorithm of positive and negative stories on the candidates could affect major elections 25% of the timer. This is the tyranny of the algorithm. They tested the impact in mock voter labs before elections in Australia and India where the impact of feeding positive stories about a candidate first shaped voters decisions between 24 and 72 percent of the time with certain voter groups. Voters in towns in the US that watch a local a Fox channel vote more conservatively because of recency and placement issues. While the numbers in real live do not add up to the impact achieved in the test research, when elections are decided by 1 or 2 percentage points, it's enough to turn the tide in favor of a candidate.