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http://www.baycomm.ca/images/pdf/Article-Why-market-to-women-entrepreneurs.pdf - 0 views

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    Here are five ways to successfully tap into the women's market: 1. Provide good quality information. Producing a newsletter and Web site are excellent ways to demonstrate your expertise and to keep your image in front of clients and prospects. Include plenty of strategies and tips that will help guide women to be more successful in running or growing their businesses. Conducting free seminars or workshops is another good strategy for imparting your knowledge and has the added benefit of serving as a networking forum. 2. Build relationship marketing strategies. Develop and sustain relationships with women and cultivate a sense of community. 3. Host networking events. Historically, women have not had the same opportunities to network as their male counterparts. You can create your own networking events for women clients and prospects. Featuring a guest speaker in your industry can be an excellent addition. Just be sure to build in enough time for networking as well. 4. Sponsor women's business associations or events. If you are looking to target this market and build awareness, consider sponsoring one of the many women's business associations and events. These range from something as specific as mentoring programs (such as the Step Ahead One-on-One Mentoring Program - www.stepaheadonline.com ) to associations for women exporters (such as the Organization of Women in International Trade - www.owit-toronto.ca ). Most hold regular meetings and special functions. Some provide opportunities for sponsors to speak and showcase their expertise. Contributing material to their newsletters, publications and Web sites is another good way to build your identity among members, as these associations often welcome good quality, educational submissions of interest to members. 5. Share core information on a regular basis. Email or mail information that is considered to be "in our mutual interest." News clippings, industry data, notes from indus
Doris Reeves-Lipscomb

Creating partnerships for sustainability | McKinsey & Company - 0 views

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    Very good, practical article by Marco Albani and Kimberly Henderson, McKinsey & Company, July 2014 on companies and social groups joining forces to protect the environment. The seven tips to make such alliances successful work for all partnerships/odd couples IMO. 1. ID clear reasons to collaborate. "The effort needs to help each partner organization achieve something significant. Incentives such as 'we'll do this for good publicity' or 'we don't want to be left out' are not sufficient." -Nigel Twose, director of the Development Impact Department, International Finance Corporation, World Bank Group 2. Find a fairy godmother "It is important to have a core of totally committed, knowledgeable people who would die in a ditch for what the organization is trying to achieve." -Environmental NGO campaign head 3. Set simple, credible goals 4. Get professional help "It is very important to have an honest broker. The facilitator must be neutral and very structured and keep people moving along at a brutal pace. You need someone who can bring things to a close." -Darrel Webber, secretary general, Roundtable on Sustainable Palm Oil (RSPO) 5. Dedicate good people to the cause "If a company like ours believes something is strategic, then we resource it like it is strategic." -Neil Hawkins, corporate vice president of sustainability, Dow Chemical LOVE #5--HAVE SEEN "COLLABORATIONS" FAIL IN STATE GOVT. BECAUSE GOOD PEOPLE AND SENIOR LEADERSHIP WERE NOT BEHIND IT. 6. Be flexible in defining success "Partners think that collaboration will change the world. Then it doesn't, and they think that it failed. But often the collaboration changed something-the way some part of the system works and delivers outcomes. It is a matter of understanding the nature of change itself." -Simon Zadek, visiting fellow, Tsinghua School of Economics and Management, Beijing 7. Prepare to let go "I've been absent from the FSC since 1997.
Doris Reeves-Lipscomb

What Made Ben Bradlee a Great Leader: Associations Now - 0 views

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    a good article exploring Ben Bradlee's real leadership skills, by Mark Athitakis, October 27, 2014. Main Points: Never forget talent when you see it, and nurture it. Fight the good fight for diversity. Call shenanigans when necessary. Weather mistakes. Hire good people and let them do good work.
Lisa Levinson

How to Launch a Blog and Get 17,800 Email Subscribers in 6 Weeks - 1 views

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    I subscribe to Ramsey's Blog Tyrant blog and found this case study interesting. Although this is blog promotion, it seems as if it would be site promotion as well. Good info about Google Ads and Facebook ads and the return from them. Good information about the conversion of emails to subscribers and users, and the use of give aways. Most important - good content or no matter what you do people unsubscribe.
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    Some good lessons on marketing, content, conversions, launching or relaunching
Doris Reeves-Lipscomb

Graduates Cautioned: Don't Shut Out Opposing Views - NYTimes.com - 0 views

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    Commencement speeches at different colleges, June 15, 2014 Harvey Mudd College Beth Shapiro, evolutionary biologist "Your unique education has prepared you for careers at the cutting edge of innovation. This is both good news and bad news. It's good news because you're probably going to find a job, it will pay well, and it will be intellectually fulfilling. It's bad news because whatever you thought you were training for when you started this exercise might not actually exist anymore. Five years ago, when you guys were deciding where to go to college, there were very few mobile-app developers or big-data architects, and there certainly weren't any chief listening officers for social media outlets. It's hard to imagine where the next five years will go, but it's kind of fun to do so. ... Who knows, but you guys are going to be among the people that are actually making it happen. And it'll be awesome, as long as you're willing to take some risks and step outside of your comfort zone. When an opportunity arises, take it." UNC at Chapel Hill Atul Gawande, doctor and writer "Ultimately, it turns out we all have an intrinsic need to pursue purposes larger than ourselves, purposes worth making sacrifices for. People often say, 'Find your passion.' But there's more to it than that. Not all passions are enough. Just existing for your desires feels empty and insufficient, because our desires are fleeting and insatiable. You need a loyalty. The only way life is not meaningless is to see yourself as part of something greater: a family, a community, a society. ... the search for purpose is really a search for a place, not an idea. It is a search for a location in the world where you want to be part of making things better for others in your own small way. It could be a classroom where you teach, a business where you work, a neighborhood where you live. The key is, if you find yourself in a place where you stop caring - where your greatest conce
Doris Reeves-Lipscomb

Learning to Network, Networking to Learn - Teaching Ahead: A Roundtable - Education Wee... - 0 views

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    Blog post by Meenoo Rami, October 22, 2013. "How can you make the most of social networks? The main thing: Explore. Whether you choose to use Twitter, Pinterest, Facebook, blogs, or other forms of virtual communities, read a lot and let the good stuff lead you to more good stuff (and good people). The second thing: Look for community-and if you don't find it, build it. When I realized there was no Twitter chat for English teachers, I launched (and have maintained for past three years) #engchat, which has given me many rewards for the time and effort I put into it. Every Monday night at 7 p.m, ET, dozens of teachers of English come together to discuss topics such as social justice education, teaching grammar and vocabulary, and balancing the canon with contemporary fiction in our classrooms. Even outside our Monday night chats, the hashtag #engchat helps teachers to pose questions, share lesson ideas, and exchange relevant resources with others who share similar interests. "
Lisa Levinson

There's no app for good teaching | ideas.ted.com - 0 views

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    8 ways to think about tech in ways that actually improve the classroom by Laura Moorhead from ideas.ted.com. Although geared toward k-12, this has some good advice for teachers such as not co-opting the social media most used for personal connections and fun (FB), no app is going to do everything, sharing ones passion and exploration with students is a good thing, and bringing in social learning is key - let the students explore and help each other. The technology and apps should support them to do this, not drive the content.
Doris Reeves-Lipscomb

Traditional creativity is thriving in the internet age - Telegraph - 0 views

  • There’s a good story to tell here, though, because the internet is often an enabling force for good
  • Most of us struggle to concentrate for as long as we used to because of the demands on our time but we can all be drawn in by a good story.
  • the connectivity from which we all now benefit is behind the resurgence of what we are seeing in local communities and special interests.
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  • people pursuing arts and crafts now have the means of distribution to sell their goods online.
  • If just a few people every day can make their passion into their profession, that’s a good start and will help us to recognise that the disruption that we see all around is actually a force for good.
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    article by Jonnie Goodwin, founding partner of Lepe Partners, August 2014 on how the internet fosters traditional arts and crafts and passions that might turn into professional work opportunities
Lisa Levinson

10 Reasons to Quit Your Job As Soon As You Possibly Can | Inc.com - 0 views

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    from Inc. Good first reason: life is too short Good last reason: you don't think you can do anything else - time to trust your creativity, perseverance, and effort to take you to a new, happier, more fulfilling place.
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    from Inc. by Jeff Hayden Good first reason: life is too short Good last reason: you don't think you can do anything else - time to trust your creativity, perseverance, and effort to take you to a new, happier, more fulfilling place.
Doris Reeves-Lipscomb

How to Build Good Habits - 0 views

  • Goals should be the big picture items that you wish to someday accomplish. Your quotas on the other hand are the minimum amounts of work that you must get done every single day to make it a reality.
  • Professor Fogg’s entire system on Tiny Habits is built around this principle that it’s better to set micro quotas to get out of the analysis phase and right into the action:
  • An “Ahscrewit!” moment is any specific instance where you throw your arms up in the air and say, “Screw this, it’s not worth the effort!”
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  • “analysis paralysis,” or
  • Identify where exactly ‘getting started’ falls apart for you and try to create shortcuts so that the uncomfortable moment is lessened,
  • For those “what the hell moments,” some startlingly simple advice is to just focus on the total days you’ve done your habit, rather than the fact that you broke the chain.
  • Making too many decisions is a part of this problem: Baumeister’s research on mental energy suggests that acts of self-control and self-regulation deplete mental resources in future activities.
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    by Gregory Ciotti, good tips and research links on building good habits
Doris Reeves-Lipscomb

Shut Up and Sit Down - The New Yorker - 0 views

  • People who fetishize leadership sometimes find themselves longing for crisis.
  • Our faith in the value of leadership is durable—it survives, again and again, our disappointment with actual leaders.
  • f you’re flexible in how you translate the word “leadership,” you’ll find that people have been thinking about it for a very long time.
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  • Rost found that writers on leadership had defined it in more than two hundred ways. Often, they glided between incompatible definitions within the same book: they argued that leaders should be simultaneously decisive and flexible, or visionary and open-minded. The closest they came to a consensus definition of leadership was the idea that it was “good management.” In practice, Rost wrote, “leadership is a word that has come to mean all things to all people.”
  • “The End of Leadership,” from 2012, Barbara Kellerman, a founding director of the Harvard Kennedy School’s Center for Public Leadership, wrote that “we don’t have much better an idea of how to grow good leaders, or of how to stop or at least slow bad leaders, than we did a hundred or even a thousand years ago.” She points out that, historically, the “trajectory” of leadership has been “about the devolution of power,” from the king to the voters, say, or the boss to the shareholders. In recent years, technological and economic changes like social media and globalization have made leaders less powerful.
  • Max Weber distinguished between the “charismatic” leadership of traditional societies and the “bureaucratic” leadership on offer in the industrialized world.
  • Khurana found that many companies passed over good internal candidates for C.E.O. in favor of “messiah” figures with exceptional charisma.
  • Charismatic C.E.O.s are often famous, and they make good copy;
  • y the mid-twentieth century
  • “process-based” approach. T
  • if you read a detailed, process-oriented account of Jobs’s career (“Becoming Steve Jobs,” by Brent Schlender and Rick Tetzeli, is particularly good), it’s clear that Jobs was a master of the leadership process. Time and time again, he gathered intelligence about the future of technology; surveyed the competition and refined his taste; set goals and assembled teams; tracked projects, intervening into even apparently trivial decisions; and followed through, considering the minute details of marketing and retail. Although Jobs had considerable charisma, his real edge was his thoughtful involvement in every step of an unusually expansive leadership process.
  • some organizations the candidate pool is heavily filtered: in the military, for example, everyone who aspires to command must jump through the same set of hoops. In Congress, though, you can vault in as a businessperson, or a veteran, or the scion of a political family.
  • whether times are bad enough to justify gambling on a dark-horse candidate.
  • Leadership BS
  • five virtues that are almost universally praised by popular leadership writers—modesty, authenticity, truthfulness, trustworthiness,
  • and selflessness—and argues that most real-world leaders ignore these virtues. (If anything, they tend to be narcissistic, back-stabbing, self-promoting shape-shifters.) To Pfeffer, the leadership industry is Orwellian.
  • Reading Samet’s anthology, one sees how starkly perspectival leadership is. From the inside, it often feels like a poorly improvised performance; leading is like starring in a lip-synched music video. The trick is to make it look convincing from the outside. And so the anthology takes pains to show how leaders react to the ambiguities of their roles. In one excerpt, from the memoirs of Ulysses S. Grant, Samet finds him marching toward an enemy camp. Grant, a newly minted colonel who has never commanded in combat, is terrified: “My heart kept getting higher and higher, until it felt to me as though it was in my throat.” When the camp comes into view, however, it’s deserted—the other commander, Grant surmises, “had been as much afraid of me as I had been of him.” Leaders, he realizes, are imagined to be fearless but aren’t; ideally, one might hide one’s fear while finding in it clues about what the enemy will do.
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    article by Joshua Rothman on leadership and how our views of leadership have changed through the centuries and how leadership virtues don't always agree with the actions taken by "leaders" whom we admire. 
Doris Reeves-Lipscomb

7 Things That Shouldn't Impress Us Anymore - 0 views

  • the amount of good we are able to accomplish with our lives is a truer measure of success
  • The brand name of your clothing.
  • the amount of good we are able to accomplish with our lives is a truer measure of success
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  • Retirement is the ultimate goal for most people. Unfortunately, this creates an attitude that sees the greatest goal of work is to remove ourselves from it.
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    Joshua Becker reminds us that which can be purchasedor bragged about may not the best measure of success. Instead, he talks about "amount of good we are able to accomplish with our lives is a truer measure of success."
Doris Reeves-Lipscomb

How to Use LinkedIn to Promote Your Personal Brand | Next Avenue - 0 views

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    Blog post by Carol Ross, May 21, 2012, Next Avenue PBS, on how to present your "unique promise of value" (William Arruda) on your calling card. Showcase your brand on LinkedIn. Tips: Post a (good) photo with your profile Put the summary section to optimum use --brand story--compelling statement of your distinctive value, a backstory that explains how you go to be so good at what you do, and an aspirational statement. Make your Specialties Section special Align your experience section with your summary section Be choosy about your recommendations Guidelines to develop your brand story--be introspective, gather feedback, identify a theme, describe formative moments in your life.
Doris Reeves-Lipscomb

Meg Jay: Why 30 is not the new 20 | Video on TED.com - 0 views

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    Excellent video on why 20s are critical adult forming period--brain is fully formed for adulthood; "Plan and not quite enough time to do great things"--Leonard Bernstein Musical chair relationships and fear of not being able to sit down at age 30 with partner for life can cause bad decision making Post millennial crisis is not having the career that you want, or family that you want Story of Emma--at age 25--"having an identity crisis". Thought she might want to work in art or entertainment. Lived with boyfriend who displayed temper more than ambition. Head in lap, and sobbed for hour. In case of emergency, please call. who will be there for me? Told her three things that all 20 somethings need to hear: 1. Get identity capital--investment in who you might want to be next. Identity capital begets identity capital. Discounting exploration is not supposed to count when it is procrastination. 2. New piece of capital or person to date comes from weak ties--half of 20 somethings are underemployed, and half of them are not--reaching out to weak ties is how you connect; 3. You can't pick your family but you can pick your friends. You can pick your family and the time is now. The best time to work on your marriage is before you are married. Consciously choosing what you want. Found an old roommate's cousin who helped her get a job; married and has plenty of emergency contacts. One good conversation, one good Ted Talk can have an enormous impact. "Thirty is not the new 20, claim your adulthood, get your identity capital, reach out to weak ties to make your family.
Doris Reeves-Lipscomb

Six Questions To Consider Before You Start A Nonprofit | Inspiring Generosity - 0 views

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    Believe these questions also apply to business start-ups Excerpt What is your pitch? Einstein said it best: "If you can't explain it simply, then you don't understand it well enough." This is why elevator speeches are a good test. I loathe how reductive they make the mission feel, but they make for a really good exercise. Because if you can't tell me what you do in half a minute-especially if you're fired up about how right your cause is-do not pass go, do not collect $200. Go back to the drawing board so you can tell me, simply, clearly, and quickly, what it is you do. You want my attention, don't you?"
Doris Reeves-Lipscomb

How Can Students Use Twitter For Research? - EdTechReview™ (ETR) - 0 views

  • Just tweet a question with proper hashtags and see the response. If you are having good number of followers
  • Search for good sources
  • Find the experts and scholars in the related field
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    some good ideas on using Twitter for research, Bhaskar Santosh
Doris Reeves-Lipscomb

Joho the Blog » What blogging was - 0 views

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    "A comment on Joho's (Dave Weinberger) blog post--a memoir of blogging--bySuw Charman-Anderson, January 9, 2014. Excerpt: " I wonder too if my lack of blog writing is related to a lack of blog reading. My RSS reader became so clogged that I feared it, wouldn't open it, and ultimately, abandoned it. And then Twitter and now Zite arrived to provide me with random rewards for clicking and swiping, showing me stuff that I had no idea I wanted to read. Instead of following the writings of a small cadre of smart, lovely people whom I am proud to call my friends, I read random crap off the internet that some algorithm thinks I might be interested in, or that is recommended by the people I follow on Twitter. That may or may not be a good thing. We were all aware of the problems of homophily, and the random clickage does help combat that. But the problem with not following people's blogs closely is that there's no conversation anymore. My blogs used to host great conversations, and I would happily engage in fascinating discussions on other people's sites. You can't do that so easily with Twitter, and Facebook. Indeed, most of my interactions on Facebook, which are scarce as I loathe it, end up being pointless arguments with friends-of-friends who turn out to be idiots. I'd love to see a resurgence in blogging. I think, personally, I need to delete Zite from my ipad and find a good RSS reader so I can follow the blogs of those people that I really care about. Not the worthy blogs I ought to read, but the works of people who matter to me. And then I need to get back to commenting, like this, because there's nothing more encouraging than finding out that people care about what you write, that people appreciate it. And David, I really do appreciate your writing - you're as inspiring and fascinating now as you were back in 2001! "
Lisa Levinson

The Leonard Lopate Show: Social Physics: How Good Ideas Spread - WNYC - 0 views

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    The new science of social physics which is about the way human social networks spread ideas and transform those ideas into behaviors. Alex Pentland has a new book: Social Physics: How Good Ideas Spread: The Lessons from a New Science that explores the patterns of information exchange in social networks, the ways humans are like bees, and how networks large and small can be tuned to increase exploration and community engagement.
Doris Reeves-Lipscomb

Sebastian Thrun and Udacity: Distance learning is unsuccessful for most students. - 0 views

  • The problem, of course, is that those students represent the precise group MOOCs are meant to serve. “MOOCs were supposed to be the device that would bring higher education to the masses,” Jonathan Rees noted. “However, the masses at San Jose State don’t appear to be ready for the commodified, impersonal higher education that MOOCs offer.” Thrun’s cavalier disregard for the SJSU students reveals his true vision of the target audience for MOOCs: students from the posh suburbs, with 10 tablets apiece and no challenges whatsoever—that is, the exact people who already have access to expensive higher education. It is more than galling that Thrun blames students for the failure of a medium that was invented to serve them, instead of blaming the medium that, in the storied history of the “correspondence” course (“TV/VCR repair”!), has never worked. For him, MOOCs don’t fail to educate the less privileged because the massive online model is itself a poor tool. No, apparently students fail MOOCs because those students have the gall to be poor, so let’s give up on them and move on to the corporate world, where we don’t have to be accountable to the hoi polloi anymore, or even have to look at them, because gross.
  • SG_Debug && SG_Debug.pagedebug && window.console && console.log && console.log('[' + (new Date()-SG_Debug.initialTime)/1000 + ']' + ' Bottom of header.jsp'); SlateEducationGetting schooled.Nov. 19 2013 11:43 AM The King of MOOCs Abdicates the Throne 7.3k 1.2k 101 Sebastian Thrun and Udacity’s “pivot” toward corporate training. By Rebecca Schuman &nbsp; Sebastian Thrun speaks during the Digital Life Design conference on Jan. 23, 2012, in Munich. Photo by Johannes Simon/Getty Images requirejs(["jquery"], function($) { if ($(window).width() < 640) { $(".slate_image figure").width("100%"); } }); Sebastian Thrun, godfather of the massive open online course, has quietly spread a plastic tarp on the floor, nudged his most famous educational invention into the center, and is about to pull the trigger. Thrun—former Stanford superprofessor, Silicon Valley demigod, and now CEO of online-course purveyor Udacity—just admitted to Fast Company’s openly smitten Max Chafkin that his company’s courses are often a “lousy product.” Rebecca Schuman Rebecca Schuman is an education columnist for Slate. Follow This is quite a “pivot” from the Sebastian Thrun, who less than two years ago crowed to Wired that the unstemmable tide of free online education would leave a mere 10 purveyors of higher learning in its wake, one of which would be Udacity. However, on the heels of the embarrassing failure of a loudly hyped partnership with San Jose State University, the “lousiness” of the product seems to have become apparent. The failures of massive online education come as no shock to those of us who actually educate students by being in the same room wit
  • nd why the answer is not the MOOC, but the tiny, for-credit, in-person seminar that has neither a sexy acronym nor a potential for huge corporate partnerships.
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    Slate article by Rebecca Schuman, November 19, on why MOOCs a la Udacity do not work except maybe for people who are already privileged, enjoy fast access to the Internet, have good study habits and time management skills, and time to craft their schedules to fit in MOOCs among other assets/strengths.
Doris Reeves-Lipscomb

Use Images to Communicate Your Marketing Messages - 0 views

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    Great blog post by Pamela Wilson on how images market more than words; identifies resources, too. istockphoto.com: This is the site I go to first. The search capabilities are great, the selection is vast (and growing) and you can even search by color and composition. (If you want to run your text along the right side of a photo, you can search for photos that have open areas along the right side, for example.) shutterstock.com: Another excellent (and vast) collection of high-quality images. dreamstime.com: I haven't used this much, but it looks promising. It claims to have the least expensive stock photos, and the quality looks good. Free stock photos stock.xchng: The granddaddy of free stock photo sites. The free offerings are shown along with tempting paid offerings from a sister site, but if you can resist the urge to upgrade to paid, there are plenty of good images here. morguefile.com: Don't let the name fool you. A morgue file, as I learned in art school, is where one keeps photo and image references to be used in the future. This is the Internet's morgue file, and is assembled by creative people and freely shared.
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