Group items tagged

Katie Bascuas on recent email surveys on usage, importance of short subject headings, etc. AssociationsNow, June 18, 2015

Here are five ways to successfully tap into the women's market: 1. Provide good quality information. Producing a newsletter and Web site are excellent ways to demonstrate your expertise and to keep your image in front of clients and prospects. Include plenty of strategies and tips that will help guide women to be more successful in running or growing their businesses. Conducting free seminars or workshops is another good strategy for imparting your knowledge and has the added benefit of serving as a networking forum. 2. Build relationship marketing strategies. Develop and sustain relationships with women and cultivate a sense of community. 3. Host networking events. Historically, women have not had the same opportunities to network as their male counterparts. You can create your own networking events for women clients and prospects. Featuring a guest speaker in your industry can be an excellent addition. Just be sure to build in enough time for networking as well. 4. Sponsor women's business associations or events. If you are looking to target this market and build awareness, consider sponsoring one of the many women's business associations and events. These range from something as specific as mentoring programs (such as the Step Ahead One-on-One Mentoring Program - www.stepaheadonline.com ) to associations for women exporters (such as the Organization of Women in International Trade - www.owit-toronto.ca ). Most hold regular meetings and special functions. Some provide opportunities for sponsors to speak and showcase their expertise. Contributing material to their newsletters, publications and Web sites is another good way to build your identity among members, as these associations often welcome good quality, educational submissions of interest to members. 5. Share core information on a regular basis. Email or mail information that is considered to be "in our mutual interest." News clippings, industry data, notes from indus

Interesting cultural studies piece in the NYTimes about unwanted email. The law is that marketers and businesses must have an option to let you unsubscribe, but fledgling businesses or friends' businesses fall through the cracks. What to do about it? Some new software, hitting delete, creating an email account you never use or view.

"Content marketing is more than writing blogs. Way more. If you're just getting involved in content marketing, the first thing you need to do is launch your blog and start writing. Then, when your blog is established and purring along, try throwing in a new type of content. I predict that you'll immediately see a difference - fresh traffic, targeted visitors, higher conversion rates, and better SEO."

I subscribe to Ramsey's Blog Tyrant blog and found this case study interesting. Although this is blog promotion, it seems as if it would be site promotion as well. Good info about Google Ads and Facebook ads and the return from them. Good information about the conversion of emails to subscribers and users, and the use of give aways. Most important - good content or no matter what you do people unsubscribe.

Some good lessons on marketing, content, conversions, launching or relaunching

Interesting blog post bu Elizabeth MacBride, April 5, 2013, on virtual partnerships, 5 secrets 1. must have the same agenda 2. you actually like the person 3. complementary skill sets or traits 4. open lines of communications 5. good legal underpinnings Excerpt "Our number-one rule - and the glue that holds our partnership together - is keeping the workload manageable. We don't take on too many clients, and we don't hold ourselves to unrealistic standards for production. "Our business is focused on helping people navigate a big, ongoing trend-the shift from traditional jobs to an economy built around freelance, contract and temporary work. Pulling all-nighters at the business and cutting ourselves off from the rest of the world, as we might at a venture-capital backed startup, doesn't seem like the right way for us," Pofeldt says. "Why not enjoy one of the best parts of freelancing: the freedom to have an active life outside of work without apologizing for it?" Barry "CB" Martin and Larry Gaian are food writers and marketers-for-hire who met via their common networks. "This year I started several new ventures," Martin wrote via email. "I asked him to be a sounding board. On one of the ideas, he was thinking along the same lines so we decided to combine forces." They're working together under the moniker Guys In Aprons, asking food companies to hire them to write recipe posts and interview expert chefs."

""students will spend three hours every Wednesday Gchatting, tweeting selfies, and commenting onDaily Intelligencer. Then, they have to somehow take all of that cr*p and turn it into a piece of 'compelling and emotional work of literature.' Ivy League degrees seem totally worth it.""

Post by sara Sutton Fell, February 2, 2015 on working from home. Good guidance on finding and applying for part-time and full-time jobs that are remote, telecommuting, home-based, distributed or "geographically neutral."

nice scoop.it blog post by Ally Greer, January 30, 2014, on which is better: creating your own content for dissemination or curating the content of others--looks like curating what others do may win more votes but some creation needs to happen also to have a full-fledged marketing approach.

blog post by Daniel Newman, author of Millennial CEO on need to learn continuously and quickly.  Find the reference to IBM asking employees to acquire tech skills.  could be reference in ECO Byte #1. 

"I learned this the hard way with KISSmetrics. When we first started our blog, we were quickly able to get it to over 100,000 visitors a month, but we weren't generating any extra sales from that traffic. In fact, we weren't generating any sales at all. Because of blogging costs, I had no choice but to figure out how to make it a profitable channel. I did the same for a handful of other corporate blogs and learned a few tricks that can help any blog convert visitors into customers. Here are 9 ways you can get your first online sale from your corporate blog:"