What is the Meaning of The Medium is the Message? - 0 views
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change in attitude or action on the part of the audience
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message may be a change in attitude or action on the part of the audience that results from the medium
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noticing change in our societal or cultural ground conditions indicates the presence of a new message, that is, the effects of a new medium
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Mark Federman interprets Marshall McLuhan's "enigmatic paradox, 'The medium is the message.'"
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An ongoing exchange on the Authorship 2.0 blog inspired me to rethink a famous quotation. I found that this essay sports a Creative Commons attribution, non-commercial, share-alike license (Notice to Students and Teachers).