RSA - Jonah Lehrer - Does Brainstorming Work? - 0 views
-
anonymous on 06 Nov 12Journalist and author, Jonah Lehrer, argues that brainstorming produces less original ideas than those people who work by themselves. From Alex Osborn, the father of brainstorming, to Charlan Nemeth, the skeptic, Jonah explains why brainstorming just doesn't work.