What Retail Stores Want to Do With Your Consumer Data - 0 views
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dr tech on 24 Oct 14"While 77% of shoppers in a recent study by Opinion Lab said in-store tracking is unacceptable, 61% also responded that they expect to be compensated with cost-saving discounts if they're tracked. How stores sell in-store tracking to shoppers and highlight its benefits is where one of the next major battles of retail will be fought, Kilcourse says. "