Social media sites failing to curb 'cottage industry' of fake reviews, Amazon says | On... - 0 views
-
dr tech on 19 Jun 23"Shoppers are being deceived because social media platforms and messaging apps are not doing enough to prevent a "cottage industry of fraudsters" soliciting fake reviews, according to Amazon. Fake reviews have become one of the most persistent scourges of online retailers, and some analysts think that about one in seven reviews in the UK are not the real deal, with blame often directed at groups that proliferate on Facebook. Last year Amazon alone blocked 200m fake reviews. Dharmesh Mehta, head of the company's customer trust team, said this avalanche of misinformation was harming consumers, who were being "deceived about what products they should or shouldn't be buying"."