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dr tech

Targeted ads are one of the world's most destructive trends. Here's why | Arwa Mahdawi ... - 0 views

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    "It has led to a proliferation of fake news and clickbait. It has fuelled surveillance capitalism and normalised pervasive tracking and data-mining. If we want to do something about the proliferation of misinformation and erosion of trust in traditional institutions, it is not enough to regulate or factcheck political adverts. We need to crack down on the use of personal information for all targeted advertising. Otherwise democracy will continue to erode, one highly optimised click at a time."
dr tech

One Clear Message From Voters This Election? More Privacy | WIRED - 0 views

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    "The CCPA exempted many forms of targeted advertising, essentially permitting the collection and sharing of personal user data without consent-precisely the activity the law was intended to eliminate. CCPA also left enforcement solely to the already overburdened state attorney general, a concession that caused an ongoing rift between two of its authors, Mary Stone Ross and Alastair Mactaggart. (Mactaggart coauthored the CPRA, which Ross opposed.)"
dr tech

Facial-Recognition App Can Help Identify Missing Children - 0 views

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    "Advertising agency JWT China and missing children site Baby Back Home have jointly developed an app in China that utilizes facial-recognition technology to help identify missing or kidnapped kids, Creativity Online reported. The organizations say that, with a population reaching approximately 1.4 billion, everyone can be a search volunteer."
dr tech

For two years, criminals stole sensitive information using malware hidden in individual... - 0 views

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    "The criminals were able to send banner ads and javascript to their targets' computers by pushing both into ad networks. These networks aggressively scan advertisers' javascript for suspicious code, so the criminals needed to sneak their bad code past these checks."
dr tech

It's time for tech companies to open up about the algorithms that shape our world - 0 views

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    "When Google's algorithms result in men on the Internet seeing better-paying job advertisements than women, it's worth looking under the hood at the assumptions that the algorithms, and the people behind it, have made. "
dr tech

Internet-connected teddy bear leaked kids' data online / Boing Boing - 0 views

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    "Security researcher Troy Hunt reports that the snuggly spies, from Spiral Toys, Security researcher Troy Hunt reports that the snuggly spies, from Spiral Toys, "represents the nexus" of the problem with internet-connected appliances and toys: children being recorded, data being leaked, and the technical possibility of surreptitious access to children through networked toys. "The best way to understand what these guys do is to simply watch the video [advertisement for the toy].""
dr tech

NHS scrambles to fix bug sending users to malware site | Technology | theguardian.com - 0 views

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    "The error saw over 800 links on the nhs.uk website send visitors to websites serving advertising and malware unrelated with the NHS. "We can confirm that this problem has arisen due to an internal coding error and that NHS Choices has not been maliciously attacked," said a HSCIC spokeswoman on behalf of NHS Choices."
dr tech

Why big data has made your privacy a thing of the past | Technology | The Observer - 0 views

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    "The reason is that routine big-data analytical techniques can now effectively manufacture personal data that is not protected by any of the measures we've used up to now. A well-known illustration of this is the way Target, an American retail chain, creatively collated scattered pieces of data about individuals' changes in shopping habits to predict the delivery date of pregnant shoppers - so that they could then be targeted with relevant advertisements."
dr tech

Is technology bad for us? | Eva Wiseman | Life and style | The Observer - 0 views

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    "So instead of switching off the internet, the conversation should be about how to change it. How to clarify what we're giving for what we take. And the responsibility should not be with young people, in their WiFi-reliant worlds - it should be with the massive corporations that profit from them. As with cigarette packets (their photos of messy lungs a stark reminder of the choice you're making), so should the internet be required to advertise its risks, to alert you to where your data is being held. Because this is not just somewhere we play. The internet is where we live."
dr tech

Samasource: How African refugees are scoring Silicon Valley Internet jobs - Boing Boing - 0 views

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    How cool is this - great advertisement for the power of the net....
dr tech

Twitter puts trillions of tweets up for sale to data miners | Technology | The Guardian - 0 views

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    "Selling data is as yet a small part of Twitter's overall income - $70m out of a total of $1.3bn last year, with the lion's share of cash coming from advertising, but the social network has big plans to increase that. Its acquisition of Chris Moody's analytics company Gnip for $130m last April is a sign of that intent. Google and Facebook have built their businesses around sharing data, but their control of our private and public information has become a source of huge controversy. "
dr tech

When Wall Street and Silicon Valley come together - a cautionary tale | Comment is free... - 0 views

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    "Teatreneu's administrators found an ingenious solution: partnering with the advertising agency Cyranos McCann, they fitted the back of every seat with fancy tablets that can analyse facial expressions. Under the new model, visitors enter the club for free but have to pay 30 cents for every laugh recognised by the tablet - with a cap of €24 (or 80 laughs) per show. A mobile app makes it easier to complete the payment; the overall ticket prices have reportedly gone up by €6. As a bonus, you can also share your smiling selfie with friends: the path from funny to viral has never been shorter."
dr tech

Machine-Learning Maestro Michael Jordan on the Delusions of Big Data and Other Huge Eng... - 0 views

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    "Now, the number of combinations of these columns grows exponentially with the number of columns. So if you have many, many columns-and we do in modern databases-you'll get up into millions and millions of attributes for each person. Now, if I start allowing myself to look at all of the combinations of these features-if you live in Beijing, and you ride bike to work, and you work in a certain job, and are a certain age-what's the probability you will have a certain disease or you will like my advertisement? Now I'm getting combinations of millions of attributes, and the number of such combinations is exponential; it gets to be the size of the number of atoms in the universe."
dr tech

Is your smartphone listening to you? - BBC News - 0 views

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    "Google said it "categorically" does not use what it calls "utterances" - the background sounds before a person says, "OK Google" to activate the voice recognition - for advertising or any other purpose. It also said it does not share audio acquired in that way with third parties."
dr tech

To a man with an algorithm all things look like an advertising opportunity | Arwa Mahda... - 0 views

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    "This affects all of us every single day. When the algorithms that govern increasingly large parts of our lives have been designed almost exclusively by young bro-grammers with homogeneous experiences and worldviews, those algorithms are going to fail significant sections of society. A heartbreaking example of this is Gillian Brockell's experience of continuing to get targeted by pregnancy-related ads on Facebook after the stillbirth of her son. Brockell, a Washington Post journalist, recently made headlines when she tweeted an open letter to big tech companies, imploring them to think more carefully about how they target parenting ads."
dr tech

'Petya' ransomware attack strikes companies across Europe and US | World news | The Gua... - 0 views

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    "Victims of a major ransomware cyberattack that has spread through the US and Europe can no longer unlock their computers even if they pay the ransom. The "Petya" ransomware has caused serious disruption at large firms including the advertising giant WPP, French construction materials company Saint-Gobain and Russian steel and oil firms Evraz and Rosneft. Infected computers display a message demanding a Bitcoin ransom worth $300. Those who pay are asked to send confirmation of payment to an email address. However, that email address has been shut down by the email provider. "
dr tech

The Guardian view on free speech online: let law decide the limits | Editorial | Opinio... - 0 views

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    "The standards by which the internet is controlled need to be open and subject to the workings of impartial judiciaries. But the task cannot and will not be left to the advertising companies that at present control most of the content - and whose own judgments are themselves almost wholly opaque and arbitrary."
dr tech

Billboards are using sensors to identify, target and track individuals / Boing Boing - 0 views

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    "I can't believe this has to be said (again), but cyberpunk was meant as a warning, not a business plan. It turns out that you need very few identifiers to make a guess about who a person standing in front of a billboard is, especially when you can suck data out of their phones. Throw in data about how long you stand in front of a billboard and you've got metrics that advertisers can use to tune their campaigns."
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