UK voters, you're about to get bombarded with targeted ads - 0 views
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dr tech on 07 Feb 15"With news that the 15 million Twitter users in the UK can now be targeted at individual postcode levels, the micro-blogging platform is selling its advertising opportunities as ultra-geographically precise, and therefore ultra-cost effective. "The key benefit of geo-targeting is that it enables advertisers, or in this case political parties, the ability to reach users in specific regions, metropolitan areas and now postcodes," Twitter said in a blog post. "