Bangkok Post : Leveraging social networks for sales - 4 views
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anonymous on 09 Mar 11What does it mean to leverage social networks? Define digimarketing. Explain the mistakes marketers make with social networking. march 17 nat
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Natsuno Yoshida on 12 May 11What does it mean to leverage social networks? To leverage social networks, is to use social networks in order to promote their product, such as using it as a tool for advertising. Define digimarketing. Digimarketing basically is marketing, but based and interacted with the social media. Businesses would do advertising, selling products, etc. online for customers that are online. Explain the mistakes marketers make with social networking. Marketers are not using the 'social' side of the social networking sites as an advantage, and just promoting, instead of interacting with their customers. Like for example via Twitter, some marketers try to take advantage of the 'Twitter trend', and promote their product using the words that are trending, so that more people will see, even though their product has nothing to do with the trending word. This may lead to negative comments from users.