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Flash forward to 2011, and philanthropy is the new black. Everywhere you turn, people are spending a few months abroad to build a school

volunteering at the blood bank in the evenings after they finish their 9-to-5 job. Everyone has a cause

This nouveau philanthropic righteousness is definitely making the world a better place and is empowering a generation to believe that they, as concerned citizens of the world, can make a difference to global issues

She's been to Sri Lanka and South Africa as a participant in Accenture Development Partnerships, a program that sends employees to work on nonprofit projects in developing countries.

As more employees see volunteer work as a way to learn new skills or move their careers forward, volunteering has become a sort of corporate benefit.

For an annual fee between $5,000 and $50,000, companies can give their employees access to a VolunteerMatch list of 55,300 nonprofits seeking help. Nonprofits join for free.

Responsabilité sociale: un facteur d'attraction pour la génération Y

La génération Y représente déjà le quart de la main-d'oeuvre au Québec. Un chiffre qui ira en augmentant. Les entreprises doivent donc en tenir compte dans la course au recrutement et pour retenir les meilleurs talents. Du coup, celles qui se soucieront de responsabilité sociale et environnementale pourraient mieux réussir que d'autres.

Marc-Étienne Julien, président de la division Recrutement de Randstad Canada, une entreprise spécialisée dans les services en ressources humaines, nul doute que les sociétés qui s'arrimeront aux valeurs de la nouvelle génération sauront mieux se démarquer.

Striving to make everyday business tasks more engaging, a growing number of firms, including International Business Machines Corp. and consulting firm Deloitte Touche Tohmatsu Ltd., are incorporating elements of videogames into the workplace. They're deploying reward and competitive tactics commonly found in the gaming world to make tasks such as management training, data entry and brainstorming seem less like work. Employees receive points or badges for completing jobs or meeting time limits for assignments, for example. Companies also may use leaderboards, which let players view one another's scores, to encourage friendly competition and motivate performance, experts say. This "gamification" of the workplace, or "enterprise gamification" in tech-industry parlance, is a fast-growing business. Companies have used digital games for a number of years to help market products to consumers and build brand loyalty. What's emerging is using games to motivate their own employees.

Tech-industry research firm Gartner estimates that by 2014, some 70% of large companies will use the techniques for at least one business process. Market researcher M2 Research estimates revenue from gamification software, consulting and marketing will reach $938 million by 2014 from less than $100 million this year.

SAP even turned its gamification efforts into a game, holding a series of "Gamification Cups" to generate ideas for turning various business processes into games.

trategy #1: Try to Get Permission

Strategy #2: Use Advertising to Test

Use advertising as a testing tool rather than a long-term stream of customers.

How Are Analytics Shaping Social Games?

The freemium gaming business is expanding rapidly. We all know about the Facebook behemoth Zynga, which now claims over 250 million monthly players, and is valued at anywhere between -10bn.

“Our objective generally is to increase monetisation and improve player satisfaction,”