Charitable Checkin Turns Your Good Deeds Into Rewards - 0 views
-
aking the checkin and making it philanthropic
-
lets users post their actions via SMS, web, email, Foursquare or Google Talk.
-
ach act earns the user points that can be redeemed for actual rewards and discounts
- ...16 more annotations...
National Survey of Fraternity / Sorority Alumni & Supporters - 0 views
-
Please read the following statement and then click NEXT: Your fraternity’s / sorority’s “foundation” or “national foundation" is a separate but affiliated organization within the overall structure of the fraternity / sorority. The foundation’s mission is to raise charitable funds and distribute those funds for projects within the fraternity / sorority and, in select instances, for use by external charitable organization partners.The following series of questions relates only to your fraternity / sorority foundation and not to any other aspect of your fraternity’s / sorority’s organization.
Panabee: Name Generator - 0 views
What Do You Stand For? - 1 views
-
10 Experts, 10 Predictions, 1 Year January 6, 2012 at 9:06 AM by Research & InsightsLast month we looked back at the top trends of 2011, but now that the New Year is upon us, it's time to look forward to what 2012 has in store. We've convened the biggest and brightest minds in cause marketing, corporate responsibility, nonprofit marketing and volunteerism to share their top predictions, programs and issues for the New Year.As for our perspective, we say look out for an influx of disruptive campaigns in 2012. The cause industry continues to mature, and with the flood of new campaigns in the market, companies and nonprofits must do more to make sure their cause stands out in the chatter. Companies will make bigger and braver commitments, support broader and bolder issues and increasingly go out on a limb all in the name of cause. We'll also see more companies support niche causes and partner with smaller, more nimble nonprofits for further differentiation. Let's shake things up this year!
-
My one cause marketing prediction is that by the end of 2012
-
2012 will see the rise of the employee activist. As 2011 saw the second coming of the consumer activist with powers heretofore inconceivable, the new year will bring the awakening of the most powerful brand ambassadors - the employees. This year employees will awaken to the opportunity they have to create real change inside the corporation and in their communities, simultaneously. Corporations will embrace the chance to help their employees to make that change."
- ...1 more annotation...
On the (un?)importance of design - 0 views
-
On the (un?)importance of design
-
We recently underwent a Cinderella-like transformation: A total redesign of the WP Engine website from despicable steaming pile of hideousness to a designed, thematic — dare I say artistic? — sleek new look. Does it matter?
-
It was such a contrast, customers emailed us saying “Thank God you fixed that horrible website. I was embarrassed when referring you guys to friends.” But hold on. They were still customers. And they still were referring us to friends. So I wonder, did it really matter?
- ...17 more annotations...
Companies Adopt Gaming Techniques to Motivate Employees - WSJ.com - 0 views
-
Striving to make everyday business tasks more engaging, a growing number of firms, including International Business Machines Corp. and consulting firm Deloitte Touche Tohmatsu Ltd., are incorporating elements of videogames into the workplace. They're deploying reward and competitive tactics commonly found in the gaming world to make tasks such as management training, data entry and brainstorming seem less like work. Employees receive points or badges for completing jobs or meeting time limits for assignments, for example. Companies also may use leaderboards, which let players view one another's scores, to encourage friendly competition and motivate performance, experts say. This "gamification" of the workplace, or "enterprise gamification" in tech-industry parlance, is a fast-growing business. Companies have used digital games for a number of years to help market products to consumers and build brand loyalty. What's emerging is using games to motivate their own employees.
-
Tech-industry research firm Gartner estimates that by 2014, some 70% of large companies will use the techniques for at least one business process. Market researcher M2 Research estimates revenue from gamification software, consulting and marketing will reach $938 million by 2014 from less than $100 million this year.
-
SAP even turned its gamification efforts into a game, holding a series of "Gamification Cups" to generate ideas for turning various business processes into games.
- ...3 more annotations...
Marketing Campaigns are Betting Big on Social Gaming - 0 views
-
GamesThatGive is one company helping brands take advantage of the social gaming boom via Facebook
-
GTG makes custom-branded Facebook games with charitable twist. For example, its You Play, We Give campaign for MasterCard donates as much as 10 cents to Junior Achievement Hudson Valley for every minute a person plays the game, which has more than 30,000 Likes and gets more than 80% of visits from returning visitors. On average, gamers spend 45 minutes on the game page each visit.The concept and execution are the same for GTG’s other big-name clients — Pepsi, Propel, Starbucks and Quaker. A user can play those companies’ custom-branded games on Facebook for a short amount a time until a pop-up box appears requesting that the user “like” the company in order to “double your donation.”“Not only are thousands of dollars going to charity as a result of people playing games, but large companies are successfully using branded social games to turn Facebook fans into customers,” Archer says.
1 - 8 of 8
Showing 20▼ items per page