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Daniel Benoni

Why your company should have a single email address - 0 views

blog.asmartbear.com/one-email.html

company single email address

shared by Daniel Benoni on 06 Sep 11 - No Cached
  • Yet, when it comes to email management, most companies seems to adopt a somewhat broken posture: either they don’t advertise any public email or they advertise too many of them.
  • The right number of emails to be advertized by your company is ONE.
  • Fragmented communication issues were numerous and yet subtle. Here’s some anecdotal evidence: Sales team pitched a prospect with the usual 3min introductive verbatim, later to discover that the prospect was already very familiar with our technology, as the prospect was already one week into integrating with Lokad. As a result, the pitch was less than useful, and the sales team appeared clueless. (They were clueless.) Support team, not aware of the importance of a prospect, replied with a short email pointing toward our online documentation to a VIP (Very Important Prospect) who was basically asking for a direct call. Not only we missed a big opportunity to engage with a VIP, but we appeared somewhat carefree too (VIPs expect to be treated as such). A client with a technical question our billing, unsure of the proper contact, decided to separately email sales@, support@ and billing@. He got 3 distinct answers, triple effort for us, and one of them, poorly phrased, seemed to bring a different answer. We spend hours undoing the confusion afterward.
Daniel Benoni

The Struggle in Finding An Addressable Problem - Lean Startups - blog - kyle ... - 0 views

www.seamank.com/...ble-problem-lean-startups.html

Documentation Needs startup

shared by Daniel Benoni on 29 Mar 11 - No Cached
  • focusing on a market before an actual product idea
  • By starting with a market and focusing on data/interviews to find an addressable problem, rather than building software from day one, we encountered problems I would never have predicted
  • spent our time talking to as many parents/teacher/psychiatrists that would give us their time
  • ...12 more annotations...
  • The more we narrowed our focus the less motivated we became.  We went from looking at a massive addressable market to a subset of people and a minimal product offering.
  • Focusing, as difficult as it was, was necessary given the reality that we were two
  • Write everything down.
  • best ways to drastically narrow your scope, it’s easy to list four or five options but having to pick just one and describe it fully really focuses things.
  • Pitching everyday
  • it helps you to iterate much faster.
  • People tend to love your idea when it’s vague, as they develop their own picture of what it will really be.  -- What we found to really work well was building a baseline pitch deck and iterating on it every day based on what we had learned.
  • Take all the “ands” out. 
  • We help parents to fix the problems in their child's daily routine and to encourage them to try new things
  • We help parents to fix the one or two main problems in their child's daily routine. 
  • It’s tough to not start writing code after your first positive interview.
  • Not because we found the best problem/solution mix, but rather because we found one solution that we can quickly test and on which we can iterate.
Daniel Benoni

HOW TO: Decide Which Charities Your Business Should Support - 0 views

mashable.com/...business-csr-charity

CSR corporate social responsibility charities customer client

shared by Daniel Benoni on 21 Apr 11 - No Cached
  • Giving is big business. Every year non-profit organizations solicit companies in the hope of obtaining
  • Giving USA reports corporate giving increased 5.5% to $14.1 billion in 2009.
  • Businesses are willing to give, but are often confused as to which causes might be best for them.
  • ...14 more annotations...
  • Businesses can build stronger relationships with their stakeholders through their charitable endeavors. Helping others while helping themselves can lead businesses to bigger profits.
  • on’t forget your employees
  • Clarify your business’ values
  • Find out where your stakeholders are donating
  • First Steps
  • Picking a Charity
  • Determine the criteria for the potential charity
  • arrow it down: Search for charities that meet your criteria. Here is the tedious part. Giving USA cites there were more than 1 million charities in the United States in 2009. You may want to enlist another person or a committee to help with the selection process. GuideStar.org has a wonderful search function that allows you to pick through its database by criteria
  • Compare mission statements
  • Make sure organizations are registered
  • Transparency and accountability
  • Trustworthy non-profits will discuss their programs and finances
  • Give your partnership a trial run. Test your partnership by donating to a small project before doing a large campaign.
  • Charities are a fulfilling way to further the mission of your organization while helping the community in which you live and work. Keep these tips in mind the next time you conduct your next cause marketing or charitable campaign, and your organization will be sure to come out ahead.
  • Daniel Benoni on 21 Apr 11
     
    This article is the bomb. We should rehearse it before pitching to a company and show how the process should be done and how we can help them go through it with Invup!
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