So how did Android succeed? Three things. First, Google get a vibrant app ecosystem going even before there was a single phone: it had competitions for apps, with a $10m fund to seed developer ideas. By April 2008 there were almost 2,000 Android applications; two-third came from outside the US. Among the offerings: photo-enhanced driving, on-the-fly party mashups with maps, maintaining passive surveillance on your family's whereabouts. (Some things never change.) Second, it was able to go to Verizon, which was looking enviously at how AT&T was able to offer the iPhone, and suggest that Android phones - when they came along - could be the answer to that competitive challenge. And third, it was Google - the gigantic search-engine-and-everything-else company with the international reputation. If Google was doing a new generation of smartphone software (and if Apple had validated the idea), then it looked like a good deal for everyone. And handset manufacturers were eager to find an alternative to Microsoft.