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Katja Jerman

Rugby star's sons rack up £3,200 iPhone bill in three hours - Telegraph - 0 views

  • Rugby star's sons rack up £3,200 iPhone bill in three hours
  • Rugby star's sons rack up £3,200 iPhone bill in three hours
  • his sons, aged six and eight, were playing the game on his iPhone after memorising his password.
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  • The boys spent more than £1,000 an hour creating their own mini monsters in the popular game.
  • During this time they bought virtual food for the monsters 54 times, paying up to £69.99 a time for a “mountain of food” for each monster.
  • The app for the iPhone is free to download but various extras, known as “in-app billing”, require cash payments to move up levels and develop monsters.
  • My kids did £3,200 playing a game called tiny monsters - it was £69 for some food for virtual monsters. Absolutely disgusting
  • The cash was eventually refunded after Tiny Monsters accepted the purchases were not authorised by the user.
Anja Vasle

Even Google won't be around for ever, let alone Facebook | Technology | The Observer - 0 views

  • At the moment, the four leading monsters are Apple, Google, Facebook and Amazon. Yet 18 years ago, Apple was weeks away from extinction, Amazon had just launched, Google was still three years away from incorporation and Facebook lay nine years into the future.
  • We understand pretty well the factors that determine the fortunes of companies that make things people buy – which is why, for example, one can predict thatApple won't be able indefinitely to sustain its huge profit margins on its iDevices.
  • This leaves Facebook, a company that has one billion products (called users) and earns its living by selling information about them to advertisers.
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  • The two key factors that will determine Facebook's future are the power of network effects and the "stickiness" of its service – ie, the extent to which it can dissuade users from leaving.
  • he key determinants of success or failure were (i) the average number of friends that users have and (ii) whether the difficulty of using the site comes to outweigh the perceived benefits.
  • Facebook users will constitute a captive market and will be correspondingly exploited. And the company will be regulated as a monopoly.
  • How much exploitation will users tolerate before they decide to quit?
  • n fact, it is now so dominant that millions of people around the world think that Facebook is the internet.
  • At one point in the conversation, the Google boys noticed that their collaborator had suddenly gone rather quiet.
  • But the number of commercial companies that are more than a century old is vanishingly small.
  • in the technology world one can go from zero to hero is a very short time
  • Google has a well understood and currently profitable business model and a huge technical infrastructure but ultimately is vulnerable to a well-resourced competitor armed with better search technology.
  • A telephone network with a million subscribers is infinitely more valuable then one with only 10. In technological ecosystems, network effects are very powerful: they explain, for example, how Microsoft came to dominate the market for desktop operating and office systems.
  • If you put your faith in network effects, therefore, Facebook looks like a good investment because it'll be around for the long term.
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