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SMH article about the Australian government's "Gov2.0" initiative which encourages government employees to use social media more.  

Google to launch a new advertising product called 're-marketing' allowing google to follow you around the web, serving you up content based on what you've been doing on the internet.

This article argues that reputation - such as in Apple's iPad - can be more important than need and functionality when it comes to technology. The phenomena of 'the fad' is not new, but is especially relevant with technological products and innovation. It will be interesting to see whether items such as the iPad do fill gaps in a market or are simply fad toys. The iPad's claimed 'killer function' - that of reading and subscriptions - will prove interesting when we look at how the publishing industry repsponds and whether standards much develop for newspapers/books/magazines.

Microsoft shares the same point of view on the limitations of the Flash product as Apple. Again, reliability, security and performance were identified as impediments of supporting the flawed software. Speaking about the mobile era Steve Jobs of Apple says 'low power devices, touch interfaces and open web standards...' are areas where Flash is not currently accommodating. It's most interesting to watch powerful market players create pressure for change in the internet space. Adobe can ill afford to ignore these criticisms yet it's now taking opportunity to discredit the motives of the multinationals: "Apple's moves to block Flash and other technologies are designed to protect a business model that locks developers and consumers into a single, proprietary stack," Adobe spokeswoman Holly Campbell said.