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mabeltv

Snapchat Outlines Snap Ads Best Practices in New Video | Social Media Today - 0 views

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    "Snap Inc. recently published a new video which provides an overview of the entire Snap ads process, including best practices, presentation options and notes on their newer ad formats (including Story Ads)."
ysabou

Socially Stephanie: Hashtag Best Practices | Social Media Today - 1 views

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    Stephanie is about to give you a crash course in all things hashtag in less than a thousand words.
marianne newby

A Social Media Best Practice: The Value of Growing your Share of Conversation... - 0 views

    • marianne newby
       
      Les industriels utilisent les réseaux sociaux pour connaitre comment les internautes parlent de leurs produits. Par exemple le laboratoire pharmeuctique produisant le Tylenol va mettre en place une veille sous la forme d'outils de mesure sur les forums et blogues spécialisés de personnes souffrant de mal de dos ou de mal de dent pour voir quel produit elles recommandent et pourquoi et est ce qu'elles utilisent le Tylenol. Je trouve cela intéressant d'utiliser ce genre de techniquequand on fait de la veille dans un secteur concurrentiel.
Harry Sahyoun

En sensibilisant la société comment nous pouvons aider à améliorer notre situ... - 0 views

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    What does it mean disability? A practical look toward better society.
Véronique Lavergne

Tag Clouds Gallery: Examples And Good Practices - Smashing Magazine - 0 views

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    Cet article de Vitaly Friedman explique ce que sont les "tag clouds" et en présente différents types. Aussi, l'avenir de ce design d'étiquette est questionné par l'auteur.
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    Most quality online stores. Know whether you are a trusted online retailer in the world. Whatever we can buy very good quality. and do not hesitate. Everything is very high quality. Including clothes, accessories, bags, cups. Highly recommended. This is one of the trusted online store in the world. View now www.retrostyler.com
Chantal Gendron

ASNE issues guide to "10 Best Practices for Social Media" - 0 views

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    Voici une bonne description des 10 meilleures façons d'agir à l'intérieur des médias sociaux. Auteur: James Hohmann, 2010-11 ASNE ethics and values comittee
Teresa B

7 consielles pour bien créer et organiser ses campagnes Facebook - 0 views

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    Guide de campagne publicitaire sur Facebook (très utile pour l'Activité-B !)
adil abdeladim

The social side of strategy - McKinsey Quarterly - Strategy - Strategy in Practice - 0 views

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    L'utilisation des wiki par la plupart des entreprises pour booster sa stratégie organisationnelle. l'autre face de la stratégie de l'entreprise : la face social
Isabelle Tchoulack

6 Best Practices for Universities Embracing Social Media - 1 views

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    Étant donné l'âge des étudiants, il est très utile pour les universités qui veulent creer un lien entre les différents intervenants de la communauté universitaires de se mettre à jour et d'utiliser les médias sociaux. Ce billet retrace les 6 meilleures moyens d'y arriver
Altiplanoq .

Médias sociaux : la boîte à outils pour concevoir une charte | Choblab - 0 views

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    Le blogue Cholab présente le guide pratique de Socialmedia.org permettant de définir une charte d'usage des médias sociaux pour une organisation.
travelmaniac

SEO Archives - Search Engine Watch Search Engine Watch - 0 views

  • Search Engine Optimisation (SEO)
    • travelmaniac
       
      Aussi applicable aux blogues
  • technical practices
  • n your website
  • ...2 more annotations...
  • promotional ’off-page’ approaches you can use to raise your site’s visibility (link-building, social media marketing).
  • visibility
    • travelmaniac
       
      augmentation de la visibilité mais l'optimistation des hashtags
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    Les techniques de SEO (Search Engine Optimization) appliquées aux médias sociaux
anonymous

Shirky: Ontology is Overrated -- Categories, Links, and Tags - 1 views

  • I want to convince you that many of the ways we're attempting to apply categorization to the electronic world are actually a bad fit, because we've adopted habits of mind that are left over from earlier strategies.
    • Caro Mailloux
       
      need of novelty
  • because it is both widely used and badly overrated in terms of its value in the digital world.
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  • Yahoo is saying "We understand better than you how the world is organized, because we are trained professionals. So if you mistakenly think that Books and Literature are entertainment, we'll put a little flag up so we can set you right, but to see those links, you have to 'go' to where they 'are'."
  • You don't have to have just a few links, you could have a whole lot of links.
  • A URL can only appear in three places. That's the Yahoo rule.
  • They missed the end of this progression, which is that, if you've got enough links, you don't need the hierarchy anymore. There is no shelf. There is no file system. The links alone are enough.
  • One reason Google was adopted so quickly when it came along is that Google understood there is no shelf, and that there is no file system. Google can decide what goes with what after hearing from the user, rather than trying to predict in advance what it is you need to know.
    • Caro Mailloux
       
      Laisser les usagers se faire leur langage et le tagger à leur façon puis, en tant que Google, prendre cette info et l'utiliser pour créer une ''taxonomie''.
  • "Well, that's going to be a useful category, we should encode that in advance."
  • They point to the signal loss from the fact that users, although they use these three different labels, are talking about the same thing.
  • You can also turn that list around. You can say "Here are some characteristics where ontological classification doesn't work well": Domain Large corpus No formal categories Unstable entities Unrestricted entities No clear edges Participants Uncoordinated users Amateur users Naive catalogers No Authority
  • The other big problem is that predicting the future turns out to be hard, and yet any classification system meant to be stable over time puts the categorizer in the position of fortune teller.
    • Caro Mailloux
       
      ne pas prévoir d'avance
  • Here is del.icio.us, Joshua Shachter's social bookmarking service. It's for people who are keeping track of their URLs for themselves, but who are willing to share globally a view of what they're doing, creating an aggregate view of all users' bookmarks, as well as a personal view for each user.
    • Caro Mailloux
       
      chouette description concrète de l'utilisation de del.icio.us!
  • " If you find a way to make it valuable to individuals to tag their stuff, you'll generate a lot more data about any given object than if you pay a professional to tag it once and only once.
    • Caro Mailloux
       
      utilité du tagging
  • Tags are simply labels for URLs, selected to help the user in later retrieval of those URLs. Tags have the additional effect of grouping related URLs together. There is no fixed set of categories or officially approved choices. You can use words, acronyms, numbers, whatever makes sense to you, without regard for anyone else's needs, interests, or requirements.
    • Caro Mailloux
       
      Chouette description de ''Tags''.
  • The chart shows a great variability in tagging strategies among the various users.
  • But this is what organization looks like when you turn it over to the users -- many different strategies, each of which works in its own context, but which can also be merged.
  • We are moving away from binary categorization -- books either are or are not entertainment
  • But they either had no way of reflecting that debate or they decided not to expose it to the users. What instead happened was it became an all-or-nothing categorization, "This is entertainment, this is not entertainment." We're moving away from that sort of absolute declaration, and towards being able to roll up this kind of value by observing how people handle it in practice.
  • What you do instead is you try to find ways that the individual sense-making can roll up to something which is of value in aggregate, but you do it without an ontological goal.
  • you believe that we make sense of the world, if we are, from a bunch of different points of view, applying some kind of sense to the world
    • Caro Mailloux
       
      ''we make sens of the world together thru what's worth aggregating'' = not ontology 
  • we're going to be able to build alternate organizational systems, systems that, like the Web itself, do a better job of letting individuals create value for one another, often without realizing it.
  • If you think the movies and cinema people were going to have a fight, wait til you get the queer politics and homosexual agenda people in the same room.
    • Marie-Noëlle Therrien
       
      ¸Bel exemple pour démontrer la problématique.
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    Un article de Clay Shirky qui nous donne son analyse de l'Ontologie, un point de vue intéressant sur les différentes façons de classer l'information sur le Web.
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