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adil abdeladim

The social side of strategy - McKinsey Quarterly - Strategy - Strategy in Practice - 0 views

www.mckinseyquarterly.com/...e_social_side_of_strategy_2965

Activité-A 3-étoiles sociaux réseaux

shared by adil abdeladim on 20 May 12 - No Cached
  • adil abdeladim on 20 May 12
     
    L'utilisation des wiki par la plupart des entreprises pour booster sa stratégie organisationnelle. l'autre face de la stratégie de l'entreprise : la face social
anonymous

Revue Strategy+Business - 1 views

www.strategy-business.com

Activité-A 3-étoiles strategy business technology innovation marketing research

shared by anonymous on 26 Oct 16 - Cached
  • anonymous on 26 Oct 16
     
    Une revue traitant de stratégies d'affaires, de technologie, de médias, d'innovation, etc. Une de ses particularités est la contribution d'auteurs renommés dans leur domaine qui soumettent des articles issus de recherches, d'études et d'informations scientifiques. On peut s'y abonner gratuitement, sauvegarder, partager et gérer les articles qui nous intéressent dans un onglet personnel. Un site de références pour les travaux universitaires.
dumontjose

Social Bookmarking in SEO | Advantages and Disadvantages - 0 views

www.iexpertsforum.com/...-advantages-disadvantages.html

social social bookmarking bookmarking seo Activité-A 2-étoile

shared by dumontjose on 28 Feb 17 - No Cached
anonymous

Shirky: Ontology is Overrated -- Categories, Links, and Tags - 1 views

www.shirky.com/...ontology_overrated.html

Activité-A tagging propagation data

shared by anonymous on 21 Jan 12 - Cached
  • I want to convince you that many of the ways we're attempting to apply categorization to the electronic world are actually a bad fit, because we've adopted habits of mind that are left over from earlier strategies.
    • Caro Mailloux
      Caro Mailloux on 21 Jan 12
       
      need of novelty
  • because it is both widely used and badly overrated in terms of its value in the digital world.
  • ...25 more annotations...
  • Yahoo is saying "We understand better than you how the world is organized, because we are trained professionals. So if you mistakenly think that Books and Literature are entertainment, we'll put a little flag up so we can set you right, but to see those links, you have to 'go' to where they 'are'."
  • You don't have to have just a few links, you could have a whole lot of links.
  • A URL can only appear in three places. That's the Yahoo rule.
  • They missed the end of this progression, which is that, if you've got enough links, you don't need the hierarchy anymore. There is no shelf. There is no file system. The links alone are enough.
  • One reason Google was adopted so quickly when it came along is that Google understood there is no shelf, and that there is no file system. Google can decide what goes with what after hearing from the user, rather than trying to predict in advance what it is you need to know.
    • Caro Mailloux
      Caro Mailloux on 21 Jan 12
       
      Laisser les usagers se faire leur langage et le tagger à leur façon puis, en tant que Google, prendre cette info et l'utiliser pour créer une ''taxonomie''.
  • "Well, that's going to be a useful category, we should encode that in advance."
  • They point to the signal loss from the fact that users, although they use these three different labels, are talking about the same thing.
  • You can also turn that list around. You can say "Here are some characteristics where ontological classification doesn't work well": Domain Large corpus No formal categories Unstable entities Unrestricted entities No clear edges Participants Uncoordinated users Amateur users Naive catalogers No Authority
  • The other big problem is that predicting the future turns out to be hard, and yet any classification system meant to be stable over time puts the categorizer in the position of fortune teller.
    • Caro Mailloux
      Caro Mailloux on 21 Jan 12
       
      ne pas prévoir d'avance
  • Here is del.icio.us, Joshua Shachter's social bookmarking service. It's for people who are keeping track of their URLs for themselves, but who are willing to share globally a view of what they're doing, creating an aggregate view of all users' bookmarks, as well as a personal view for each user.
    • Caro Mailloux
      Caro Mailloux on 21 Jan 12
       
      chouette description concrète de l'utilisation de del.icio.us!
  • " If you find a way to make it valuable to individuals to tag their stuff, you'll generate a lot more data about any given object than if you pay a professional to tag it once and only once.
    • Caro Mailloux
      Caro Mailloux on 21 Jan 12
       
      utilité du tagging
  • Tags are simply labels for URLs, selected to help the user in later retrieval of those URLs. Tags have the additional effect of grouping related URLs together. There is no fixed set of categories or officially approved choices. You can use words, acronyms, numbers, whatever makes sense to you, without regard for anyone else's needs, interests, or requirements.
    • Caro Mailloux
      Caro Mailloux on 21 Jan 12
       
      Chouette description de ''Tags''.
  • The chart shows a great variability in tagging strategies among the various users.
  • But this is what organization looks like when you turn it over to the users -- many different strategies, each of which works in its own context, but which can also be merged.
  • We are moving away from binary categorization -- books either are or are not entertainment
  • But they either had no way of reflecting that debate or they decided not to expose it to the users. What instead happened was it became an all-or-nothing categorization, "This is entertainment, this is not entertainment." We're moving away from that sort of absolute declaration, and towards being able to roll up this kind of value by observing how people handle it in practice.
  • What you do instead is you try to find ways that the individual sense-making can roll up to something which is of value in aggregate, but you do it without an ontological goal.
  • you believe that we make sense of the world, if we are, from a bunch of different points of view, applying some kind of sense to the world
    • Caro Mailloux
      Caro Mailloux on 21 Jan 12
       
      ''we make sens of the world together thru what's worth aggregating'' = not ontology 
  • we're going to be able to build alternate organizational systems, systems that, like the Web itself, do a better job of letting individuals create value for one another, often without realizing it.
  • If you think the movies and cinema people were going to have a fight, wait til you get the queer politics and homosexual agenda people in the same room.
    • Marie-Noëlle Therrien
      Marie-Noëlle Therrien on 06 Jun 13
       
      ¸Bel exemple pour démontrer la problématique.
  • André Arsenault on 19 Dec 12
     
    Un article de Clay Shirky qui nous donne son analyse de l'Ontologie, un point de vue intéressant sur les différentes façons de classer l'information sur le Web.
Anne INF6107

Enhancing Your Twitter Strategy: 5 Hashtag Mistakes to Learn From | Social Media Today - 2 views

socialmediatoday.com/...-enhance-your-twitter-strategy

Activité-A 1-étoiles médias sociaux hashtags marketing Twitter

shared by Anne INF6107 on 25 Mar 13 - No Cached
    • Anne INF6107
      Anne INF6107 on 25 Mar 13
       
      C'est bien d'avoir un petit aide mémoire pour bien réussir ses stratégies marketing sur Twitter. Il faut l'appliquer pour les comptes personnels aussi!
François Tremblay

4 Tips to Help Develop Your 2017 Social Media Marketing Strategy | Social Media Today - 2 views

www.socialmediatoday.com/...ocial-media-marketing-strategy

inf6107 Activité-A 1-étoile social media

shared by François Tremblay on 21 Nov 16 - No Cached
  • François Tremblay on 21 Nov 16
     
    4 trucs pertinents mais un peu redondant avec d'autres articles publiés précédemment.
François Tremblay

5 Social Listening Strategies on a Zero Budget | Social Media Today - 2 views

www.socialmediatoday.com/...stening-strategies-zero-budget

tools 3-étoiles social media Activité-A

shared by François Tremblay on 29 Oct 16 - No Cached
  • François Tremblay on 29 Oct 16
     
    Techniques d'écoute. RÉsumé intéressant des outils à utiliser pour mesurer la réponse aux publications et améliorer les contenus afin d'attirer l'attention.
0000 0000 Sébastien D.

Convert Curiosity Into Customers | Social Media Today - 1 views

socialmediatoday.com/...ous-researcher-paying-customer

Social Media Marketing Content Advertising Blogging Influence Sales Search

shared by 0000 0000 Sébastien D. on 22 Mar 14 - No Cached
  • 0000 0000 Sébastien D. on 22 Mar 14
     
    "We all know at any one point in time, there are millions of people searching, learning and sharing content online. When prospects are in this 'early discovery' phase, their minds are at their most open to connecting and receiving guidance from industry influencers like you! Here is a sure-fire strategy to catch these curious researchers at the perfect time, bring them into your network of influence, and mould them into prospects that are ready to buy."
Aurélie Bélanger

The Social Media Strategy Framework - 0 views

www.socialmedia-academy.com/...ocial-media-strategy-framework

Activité-A 3-étoiles stratégie

shared by Aurélie Bélanger on 04 Mar 11 - No Cached
  • Aurélie Bélanger on 04 Mar 11
     
    Un modèle de stratégie, en 6 étapes simples, pour s'assurer du succès d'une campagne sur les réseaux sociaux. - AxelS sur Social Media Academy
Erika Fisseler

Intégrer les réseaux sociaux dans sa stratégie de communication - 0 views

www.camillejourdain.fr/-sa-strategie-de-communication

Activité-A réseaux sociaux stratégie communication

shared by Erika Fisseler on 20 May 11 - No Cached
  • Erika Fisseler on 20 May 11
     
    Je poste un autre billet de Camille Jourdain qui est aussi intéressant que le précédent. À travers 3 vidéos... -Integrer les reseaux sociaux dans sa strategie de communication -Promouvoir sa marque sur les réseaux sociaux -Ebook - Comment intégrer les médias sociaux dans votre communication ? ...et quelques recommandations, vous serez prêts à adapter votre stratégie de comm et rester à jour.
mabeltv

How to Publish, Promote, and Monitor Pillar Page Content to Maximize SEO and Reach | So... - 0 views

www.socialmediatoday.com/...524829

Activité-A 3-étoiles stratégie websocial marketing SEO SocialMedia SocialMonitoring Monitoring Social-Bookmarking-Sites

shared by mabeltv on 04 Jun 18 - No Cached
  • mabeltv on 04 Jun 18
     
    "To get the most traction and best results from your pillar page you need to use a promotion strategy that keeps your topic top of mind with your audience. You should also monitor performance so that you can optimize your pillar content and promotion schedule."
anonymous

JPThomin: infection 2.0: Messenger Bot Strategy: How Businesses Can Use Bots : Social M... - 0 views

www.socialmediaexaminer.com/ses-can-use-bots-molly-pittman

Activité A INF6107 2.0

shared by anonymous on 09 Jul 18 - No Cached
  • anonymous on 09 Jul 18
     
    ***Les grands utilisateurs (et promoteurs) des réseaux sociaux sont les boutiques de marketing et l'outil et pollueur ultime est le bot. Le même bot utilisé par les trolls mais cette fois par le marketing numérique. Après tout, qu'est-ce qui pourrait tourner mal ???
khoyasba

Comment développer sa stratégie de contenu ? - 1 views

blog.hexagone-strategie.com/...lopper-sa-strategie-de-contenu

Activité-A 2-étoiles sociaux web

shared by khoyasba on 04 Dec 19 - No Cached
  • khoyasba on 04 Dec 19
     
    Pour rendre un site internet visible il est essentiel de créer du contenu de qualité
nancy_pitre

7 Tips for Crafting an Effective Social Media Marketing Strategy | Social Media Today - 1 views

www.socialmediatoday.com/...ocial-media-marketing-strategy

Activité-A 2-étoiles #INF6107 Webmarketing

shared by nancy_pitre on 04 Sep 17 - No Cached
  • nancy_pitre on 04 Sep 17
     
    Voici quelques trucs pour mettre sur pied une stratégie marketing sur médias sociaux. Après tout, ne sommes-nous pas un "produit" sur le web 2.0?
nadinegauthier

10 Excellent Tips How to Create Your Hashtag Strategy @DreamGrow - 1 views

www.dreamgrow.com/hashtag-strategy

Activité-A 3-étoiles tagging médias social media

shared by nadinegauthier on 01 Jul 17 - No Cached
  • nadinegauthier on 01 Jul 17
     
    Conseils comment choisir les étiquettes
rimhmani

37 Digital Marketing Strategies; The Internet Marketing Tree - It's Infographics - 0 views

itsinfographics.com/es-the-internet-marketing-tree

Activité-A 2-étoiles sociaux

shared by rimhmani on 31 Oct 19 - No Cached
  • rimhmani on 31 Oct 19
     
    les 37 stratégies du Marketing digitale
anonymous

6 Enterprise SEO Strategies and Tactics That Really Work - 0 views

www.searchenginejournal.com/...strategies-tactics-that-work

Activité-A 3-étoiles sociaux

shared by anonymous on 20 Sep 20 - No Cached
  • anonymous on 20 Sep 20
     
    Les médias sociaux sont utilisés aujourd'hui comme stratégie afin de promouvoir un site web d'une entreprise. Visiter ce lien pour connaitre quelques trucs pour améliorer le trafic de votre site web !
edecelien

Hacker types, motivations and strategies: A comprehensive framework - 0 views

decelien.blogspot.com/...otivations-and-strategies.html

Activité-C billet module7

shared by edecelien on 29 May 22 - No Cached
  • edecelien on 29 May 22
     
    Ethical hacking pour un web plus sûre
Anne INF6107

Analyzing the ROI of Social Media Marketing | Social Media Today - 1 views

socialmediatoday.com/...ing-roi-social-media-marketing

Activité-A 3-Étoiles médias sociaux ROI marketing

shared by Anne INF6107 on 26 Mar 13 - No Cached
    • Anne INF6107
      Anne INF6107 on 26 Mar 13
       
      ROI = Return On Investment (Retour sur l'investissement)
  • more than four in ten Americans hear about or read tweets almost every day in media.
  • The “Social Habit” is defined as “the tendency to visit social media websites a few times per day.
  • ...19 more annotations...
  • 2. Twitter draws new active users
  • 3. Approximately 40% of American people hear about tweets through traditional mass media
    • Anne INF6107
      Anne INF6107 on 26 Mar 13
       
      Ce sont des personnes de confiance et parfois des autorités cognitives.
  • 4. Brand following behavior in social sites doubled over the past two years
  • 5. Facebook is the dominant platform for brand following behavior
  • well known territory
  • 1. Almost 58 million Americans visit social media networks every day.
  • strongly inclined to trust the opinion of their friends
  • more convenient and visually interesting interface that other platforms have
  • You may also reward dedicated subscribers and attract the new ones providing significant discounts on goods and services you offer
  • increase your brand visibility on Facebook.
  • 6. Young Facebook users have lots of friends
  • to increase the number of your subscribers on Facebook, consider giveaways and providing entertaining content.
  • those who are “silent” or newcomers may not communicate via social media but still, they are able to hear you and can be useful to your business.
  • Groupon’s business model is pretty doubtful. But from the customers’ point of view, everybody likes special deals.
  • 8. One third of social networking users are “Silent”
  • 7. Nearly one-quarter of social networking users use “Daily deals” sites and services
  • 9. “Check-In” Behavior Stalls
  • if your marketing strategy is based on location, try to attract new customers with special deals and discounts.
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