Skip to main content

Home/ INF 6107 Web social/ Group items tagged media

Rss Feed Group items tagged

Filter: All | Bookmarks | Topics Simple Middle
Anne INF6107

Analyzing the ROI of Social Media Marketing | Social Media Today - 1 views

socialmediatoday.com/...ing-roi-social-media-marketing

Activité-A 3-Étoiles médias sociaux ROI marketing

shared by Anne INF6107 on 26 Mar 13 - No Cached
    • Anne INF6107
      Anne INF6107 on 26 Mar 13
       
      ROI = Return On Investment (Retour sur l'investissement)
  • more than four in ten Americans hear about or read tweets almost every day in media.
  • The “Social Habit” is defined as “the tendency to visit social media websites a few times per day.
  • ...19 more annotations...
  • 2. Twitter draws new active users
  • 3. Approximately 40% of American people hear about tweets through traditional mass media
  • 1. Almost 58 million Americans visit social media networks every day.
  • 4. Brand following behavior in social sites doubled over the past two years
  • 5. Facebook is the dominant platform for brand following behavior
  • well known territory
    • Anne INF6107
      Anne INF6107 on 26 Mar 13
       
      Ce sont des personnes de confiance et parfois des autorités cognitives.
  • strongly inclined to trust the opinion of their friends
  • more convenient and visually interesting interface that other platforms have
  • You may also reward dedicated subscribers and attract the new ones providing significant discounts on goods and services you offer
  • increase your brand visibility on Facebook.
  • 6. Young Facebook users have lots of friends
  • to increase the number of your subscribers on Facebook, consider giveaways and providing entertaining content.
  • those who are “silent” or newcomers may not communicate via social media but still, they are able to hear you and can be useful to your business.
  • 7. Nearly one-quarter of social networking users use “Daily deals” sites and services
  • 8. One third of social networking users are “Silent”
  • Groupon’s business model is pretty doubtful. But from the customers’ point of view, everybody likes special deals.
  • 9. “Check-In” Behavior Stalls
  • if your marketing strategy is based on location, try to attract new customers with special deals and discounts.
travelmaniac

BBC - Future - Is social media bad for you? The evidence and the unknowns - 0 views

www.bbc.com/...-the-evidence-and-the-unknowns

social media impacts

shared by travelmaniac on 31 Jan 19 - No Cached
  • of two hours every day sharing, liking, tweeting and updating on these platforms,
  • conclusive findings are limited
  • our feeds often resemble an endless stream of stress.
  • ...23 more annotations...
  • women reported being more stressed than men
    • travelmaniac
      travelmaniac on 31 Jan 19
       
      worth going further into detail ...
  • modestly lower levels” of stress.
    • travelmaniac
      travelmaniac on 31 Jan 19
       
      inconclusive then ...
  • lower moods after using Facebook for 20 minutes compared to those who just browsed the internet
  • hey saw it as a waste of time.
  • people who report using seven or more social media platforms were more than three times as likely as people using 0-2 platforms to have high levels of general anxiety symptoms. 
  • unclear if and how social
    • travelmaniac
      travelmaniac on 31 Jan 19
       
      inconclusive
  • higher levels of depressive symptoms among those who reported having more negative interactions.
  • threefold risk of depression and anxiety among people who used the most social media platforms
  • how social media can be used to diagnose depression
    • travelmaniac
      travelmaniac on 31 Jan 19
       
      extremely interesting !!!
  • inhibit the body’s production of the hormone melatonin, which facilitates sleep
  • tweeting may be harder to resist than cigarettes and alcohol,
  • that excessive usage was linked to relationship problems, worse academic achievement and less participation in offline communities
  • iewing other people’s selfies lowered self-esteem
  • When Facebook users compare their own lives with others’ seemingly more successful careers and happy relationships, they may feel that their own lives are less successful in comparison.”
  • The more time people spent on the site, the worse they felt later on, and the more their life satisfaction declined over time.
  • an help boost their well-being.
  • well-being are ambiguous
  • Women spent much more time on Facebook then men,
  • xperienced significantly more jealousy when doing so.
  • a third said social media made them feel negative emotions – mainly frustration – and envy was the main cause
  • social media affects people differently, depending on pre-existing conditions
    • travelmaniac
      travelmaniac on 31 Jan 19
       
      ne fait qu'accélérer un trait de caractère déjà présent
  • excessive use
  • because clearly it brings myriad benefits to our lives.
travelmaniac

Understanding Social Media: What You Need To Know - 0 views

www.techopedia.com/...al-media-what-you-need-to-know

Activité-A social media caractéristiques 1-étoile

shared by travelmaniac on 31 Jan 19 - No Cached
  • desire to share information
  • standard interface – not to mention simplicity.
  • simple way to spread any message
  • ...8 more annotations...
  • improve their product or discover the next big trend
    • travelmaniac
      travelmaniac on 31 Jan 19
       
      One of the key change ... Before social media information was shared through blogs, forum ,,,, That information was hardly usable for marketing or trend analysis purposes ... With social media, information is now kind of standardized and much more easily usable by companies ...
  • combine an easy-to-use social sharing interface with an increasing number of internetworked people and groups
    • travelmaniac
      travelmaniac on 31 Jan 19
       
      probably the 2 main characteristics of social media ...
  • Going viral can see a piece of content rack up millions of views in a very short period of time
  • as to have a hook
  • good title and a strong lead
  • keep the reader going.
  • ocial media is made up of simple concepts
  • We like sharing information and we tend to like things that people we know or trust like.
Serge Corbeil

10 Ways To Spot Bullshit In Social Media Vendors | Social Media Explorer - 0 views

www.socialmediaexplorer.com/...spotting-bullshit

video bullshit ways social social media media vendors activité-A 2-étoiles

shared by Serge Corbeil on 11 Aug 11 - No Cached
  • Serge Corbeil on 11 Aug 11
     
    "10 Ways To Spot Bullshit In Social Media Vendors" Guide pratique pour détecter les menteries/conneries des vendeurs dans l'univers des médias sociaux
Serge Corbeil

50 Social Media Stats To Blow Your Mind | Social Media Today - 1 views

socialmediatoday.com/...ial-media-stats-blow-your-mind

social social media stats media activité-A 2-étoiles

shared by Serge Corbeil on 07 Aug 11 - No Cached
  • Serge Corbeil on 07 Aug 11
     
    Statistiques à propos des médias sociaux Jay Dunn
carinecroteau

Do teens spend too much time on social media? - Quartz - 0 views

qz.com/...-too-much-time-on-social-media

#socialmedia #generationgap #teensperspective Activité-A 3-Étoiles

shared by carinecroteau on 11 Sep 18 - No Cached
  • Either teens are delusional about their social media use, or adults are freaking out over nothing.
  • They are fully aware that spending time on their smartphones detracts from homework and face-to-face communication, and they know that tech companies are out to get their attention, designing products to keep them tethered to their phones.
  • The evidence is overwhelming that, for the most part, teens are doing fine on social media,
  • ...9 more annotations...
  • Texting is now teens’ communication method of choice.
  • Social media is an inevitable part of life, with upsides and downsides, and they are dealing as best they can.
  • Sixteen percent report using social media “almost constantly,” and another 22% say they use it several times an hour
  • Through their experiences they are feeling less anxious, less depressed and less lonely
  • teens don’t differentiate the way adults do between in-person and tech-related communication
  • Interacting in real time is risker, and it’s even riskier when you are self-conscious
  • In 2012, 68% said Facebook was their main social media site. In 2018, that figure had plummeted to 15%
  • They find their parents’ smartphone use irritating, too: 33% of teens wish their parents would get off their devices
    • carinecroteau
      carinecroteau on 11 Sep 18
       
      Aborde la perception des adolescent vis à vis l'utilisation des appareils mobiles par leurs parents.
  • They see and feel like they are not being paid attention, and they probably don’t recognize that they do that, too
    • carinecroteau
      carinecroteau on 11 Sep 18
       
      Intéressant. Ils ne semblent pas avoir la même perception sur leur utilisation dans réseaux sociaux.
travelmaniac

Where do people get their news? - Oxford University - Medium - 0 views

medium.com/...le-get-their-news-8e850a0dea03

Activité-A sources information social media 3-étoiles

shared by travelmaniac on 31 Jan 19 - No Cached
  • social media (25%)
  • 2 percent of the UK population who has access to the internet
    • travelmaniac
      travelmaniac on 31 Jan 19
       
      vs 91% in Canada
  • elevision is still important, but people spend more time with digital media,
  • ...3 more annotations...
  • turn to digital media for news and politics
    • travelmaniac
      travelmaniac on 31 Jan 19
       
      Vraiment important : les médias sociaux avaient pour vocation initiale le désir de partage d'information entre groupes. Ce même médium est maintenant de plus en plus utilisé comme source d'information.
  • where traditional media like broadcasters and newspapers are still very important producers of news, but where many people increasingly find their news via search engines and social media.
  • people who get news via search engines and/or social media sites report using significantly more different sources of news than those who do not.
    • travelmaniac
      travelmaniac on 31 Jan 19
       
      la question est surtout de savoir quelles sont les sources d'information qui sont choisies, pas uniquement combien...
travelmaniac

Who Gets Their News From Which Social Media Sites? | WIRED - 0 views

www.wired.com/...s-news-from-social-media-sites

Activité-A Utilisation social media 2-étoiles

shared by travelmaniac on 31 Jan 19 - No Cached
  • social media users in the US.
  • And a majority of them (57 percent) say they expect that news to be “largely inaccurate.
    • travelmaniac
      travelmaniac on 31 Jan 19
       
      so people tend to use social media as primary sources of information and in the meantime they know that information they rely on is inaccurate.
  • Republicans
  • ...4 more annotations...
  • nonwhites and people under the age of 29 are the most trusting groups of social media news readers
    • travelmaniac
      travelmaniac on 31 Jan 19
       
      obviously, it is tempting to correlate these variables with education level ... but only keeping in mind the danger of spurious correlations ..
  • 71 percent of people who use Twitter get news from the site
  • 7 percent of social media news hounds between the ages of 18 and 29 think most news they see on social is accurate
    • travelmaniac
      travelmaniac on 31 Jan 19
       
      age is a factor
  • Facebook, which announced in January that it would decrease news reach and focus its algorithm on so-called family and friend content—saw only a small decline.
    • travelmaniac
      travelmaniac on 31 Jan 19
       
      Facebook has clearly oriented its algorithms toward adversiting which is the primary source of revenue for the company
  • travelmaniac on 31 Jan 19
     
    Comparaison rapide mais éclairante sur la présence et l'utilisation des principaux médias sociaux
jlecot

Too much social media use linked to feelings of isolation | Fox News - 1 views

www.foxnews.com/...ked-to-feelings-isolation.html

social media research health

shared by jlecot on 09 Mar 17 - No Cached
  • increased social media use could also have the opposite effect in young adults, by limiting in-person interactions
  • On average, the people in the study spent just over an hour (61 minutes) each day on social media
    • jlecot
      jlecot on 09 Mar 17
       
      Si les individus "dépense" une heure de leur temps social sur les réseau sociaux virtuels, ils ont une heure de moins à "dépenser" sans leur réseau social réel. c'est comme manger trop de chips et de chocolat... on a plus assez faim pour les aliements sains au souper!
  • jlecot on 09 Mar 17
     
    Social media relationship behaviours may impair in-person relationship behaviours.
dumontjose

Analytics and Predictive Models for Social Media - 0 views

snap.stanford.edu/...socmedia-www

social analytics media INF6107 Activité-A 2-étoile information flow extracting collecting predicting correcting identifying

shared by dumontjose on 03 Mar 17 - No Cached
  • Analytics & Predictive Models for Social Media
  • Part 1: Information flow in social media (slides) Collecting social media data Extracting and tracking the flow of relevant information Correcting for the effects of missing and incomplete data Predicting and modeling the flow of information Identifying networks of information flow Part 2: Rich user interactions (slides) Predicting and recommending links in network Modeling tie strenght Modeling trust and distrust, frieds and foes How users evaluate one another and the social media content
  • dumontjose on 03 Mar 17
     
    Tutoriel intéressant de l'université Stanford sur les modèles prédictifs pour les médias sociaux
Caro Mailloux

Activité-A, partage de lien 10: How to Make Your Company More Social - 0 views

mashable.com/...business-more-social

inf6107 Activité-A 4-étoiles facebook média-social image-publique entreprise

shared by Caro Mailloux on 02 Feb 12 - No Cached
    • Caro Mailloux
      Caro Mailloux on 02 Feb 12
       
      Les médias sociaux ne doivent plus être bannis des milieux de travail, ils doivent être reconnus pour l'apport qu'ils peuvent fournir aux employés et ainsi à la qualité de leur travail.
  • Social networks are flooded with potential customers.
  • A social business engages the entire company, from CEO to executive assistant. Take advantage of the opportunity to foster your company’s internal community and teach valuable social media skills as the space rapidly grows and evolves.
  • ...12 more annotations...
  • Once you start finding way to feature and utilize the social media prowess of employees, more of the team will chime in and participate.
  • Focus on Fun Ways
  • Once they learn the basic tools and creative uses of social media, they will naturally see how they can gather more information applicable to their jobs as well.
  • Chances are you already have several employees that love social media,
  • Have everyone bring laptops and phones to the session to keep it interactive. Try setting tasks at the beginning of the session, such as creating a special tutorial hashtag, and then ask everyone to tweet photos of the tutorial.
  • It’s important that your internal experts feel their social skills and expertise is appreciated by the company. These people will naturally start helping and encouraging other employees to do the same.
  • it’s time to get everyone involved in some straight-up fun. Try launching a contest:
  • Be sure to follow up with incentives and recognition, crucial aspects of any competition.
  • Social media allows for a great deal of creativity
  • People want to learn information from social networks, but they also want to communicate with one another. Social media channels provide a way to do this outside the normal confines of cubicle culture, and can boost overall company moral by augmenting the experience of working together.
  • he opportunities to infuse social behavior into your company only increase with engagement. You’ll be able to create more advanced tutorials, educate about emerging platforms, launch new initiatives that bring everyone closer together, and much more.
    • Caro Mailloux
      Caro Mailloux on 02 Feb 12
       
      On y aborde l'intégration des médias sociaux pour améliorer la cohésion au sein de l'entreprise, l'image publique de l'entreprise ainsi que l'image faite au consommateurs et partenaires. Très actuel comme sujet et, surtout, bien détaillé.   L'auteure est Mae Karwowski et le texte a été publié le1er février à 1:00.
0000 0000 Sébastien D.

Defining Social Personalities | Social Media Today - 0 views

socialmediatoday.com/...social-personalities-real-time

Activité-A 2-étoiles Social Media Marketing Content Community Networks

shared by 0000 0000 Sébastien D. on 18 Mar 14 - No Cached
  • 0000 0000 Sébastien D. on 18 Mar 14
     
    "Social Media Marketing, Content, Community, Marketing, Social Media, Social NetworksWe're moving into the era of social context. Technology will get us there very soon to deliver personalized and individualized experiences between humans and brand marketers, delivering real time opportunities to speak human to human, as it should be."
Serge Corbeil

An Open Letter to Teens re: Social Media | Social Media Today - 0 views

socialmediatoday.com/...n-letter-teens-re-social-media

social media best pratice teens activité-A réseaux 2-étoiles

shared by Serge Corbeil on 07 Aug 11 - No Cached
  • Serge Corbeil on 07 Aug 11
     
    An Open Letter to Teens re: Social Media -Joellyn Sargent
Serge Corbeil

How Governments Deal With Social Media - Alex Howard - Technology - The Atlantic - 1 views

www.theatlantic.com/...243288

governments deal social social media media alex howard activité-A 3-étoiles

shared by Serge Corbeil on 10 Aug 11 - No Cached
  • Serge Corbeil on 10 Aug 11
     
    "How Governments Deal With Social Media" Très bon article sur la nouvelle réalité qu'on à considérer les gouvernement dans leur interaction avec la population à l'ère du WEB 2.0 Alex Howard
marianne newby

A Social Media Best Practice: The Value of Growing your Share of Conversation... - 0 views

www.radian6.com/...ing-your-share-of-conversation

Activité-A 3-étoiles monitoring analytics business social media

shared by marianne newby on 08 Oct 12 - No Cached
    • marianne newby
      marianne newby on 08 Oct 12
       
      Les industriels utilisent les réseaux sociaux pour connaitre comment les internautes parlent de leurs produits. Par exemple le laboratoire pharmeuctique produisant le Tylenol va mettre en place une veille sous la forme d'outils de mesure sur les forums et blogues spécialisés de personnes souffrant de mal de dos ou de mal de dent pour voir quel produit elles recommandent et pourquoi et est ce qu'elles utilisent le Tylenol. Je trouve cela intéressant d'utiliser ce genre de techniquequand on fait de la veille dans un secteur concurrentiel.
Marie-France Tardif

Social Media is Like Marriage: A One-Way Street - Technorati Social Media - 0 views

technorati.com/...ocial-media-is-like-marriage-a

Activité-A 1-étoile medias-sociaux

shared by Marie-France Tardif on 21 Nov 12 - No Cached
    • Marie-France Tardif
      Marie-France Tardif on 21 Nov 12
       
      Très intéressant (et amusant) parallèle. :)
Anne INF6107

Are You Ready for Social Media 2.0? | Social Media Today - 0 views

socialmediatoday.com/...are-you-ready-social-media-20

Activité-A 2-étoiles médias sociaux entreprise marketing

shared by Anne INF6107 on 05 Apr 13 - No Cached
    • Anne INF6107
      Anne INF6107 on 05 Apr 13
       
      Les médias sociaux ont énormément évolué depuis les dernières années et les entreprises ne peuvent plus passé à côté. La SEC (Securities and Exchange Commission) a d'ailleurs approuvé que les annonces officielles puissent à présent se faire sur les réseaux sociaux.
  • In the new social media landscape that’s being formed the winning edge is provided by content that is valuable, focused and contextual
  • this is a return to basics where in order to market successfully you really need to understand the needs and motivation of your prospects and then position yourself to meet them.
Godefroy Chabi

Social Media Can't Replace Email | Social Media Today - 0 views

socialmediatoday.com/...media-will-never-replace-email

Activité-A 2-étoiles courriel sociaux social media email

shared by Godefroy Chabi on 11 Feb 13 - No Cached
  • Godefroy Chabi on 11 Feb 13
     
    Pensez-vous qu'on peut se passer des médias sociaux à cause du courrier électronique?
anonymous

Social Media Advertising Dollars Should be Spent on Making Content | Social Media Today - 1 views

socialmediatoday.com/...t-creating-great-content-first

Activité-A 3-étoiles social media advertising

shared by anonymous on 27 Jun 13 - No Cached
  • anonymous on 27 Jun 13
     
    Une récente étude prédit que d'ici 2017, le montant dépensé en publicité dans les médias sociaux dépassera les 11 milliards de dollars, une croissance significative comparé aux 4,7 milliards en 2012.
1 - 20 of 742 Next › Last »
Showing 20▼ items per page