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As a rule, no one wants constant hard sell filling up their timeline. The key to successful use of Facebook for businesses lies in your ability to engage followers, listen to them and to balance the content you are publishing.

no one wants constant hard sell filling up their timeline

The ladder makes it clear that the majority of people online are what Li and Bernoff call "spectators" (people who consume content rather than create it; it’s a high number, 70 percent) with a minority of "creators" – in essence, the reverse behaviour, representing 24 percent of people online who publish a blog, create and upload video and audio, etc – much of the content that the "spectators" consume

Social networks are flooded with potential customers.

A social business engages the entire company, from CEO to executive assistant. Take advantage of the opportunity to foster your company’s internal community and teach valuable social media skills as the space rapidly grows and evolves.

The problems of algorithmic amplification and prioritizing engagement over safety are ubiquitous on social media

The problems in Big Tech are systemic, not just the fault of a single company. New technologies continue to transform how we live, work and engage one another, yielding enormous benefits

This is where parents and educators need to think long term and recognize that kids are building a personal brand from an early age.

Their digital footprint will have an impact on their future.

Universities want to recruit the students that they believe will best represent the university, both online and offline, while in school and beyond. Students with a robust social media presence and clearly defined personal brand stand to become only more influential. These students are positioned to become leaders in their respective fields, which will reflect positively on the university social communication word of thumb. Additionally, the recruiter has full access to who the applicant associates himself or herself with by who they’re following and engaging with. It’s a sneak (organic) peek into the life of the applicant.