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0000 0000 Sébastien D.

Defining Social Personalities | Social Media Today - 0 views

socialmediatoday.com/...social-personalities-real-time

Activité-A 2-étoiles Social Media Marketing Content Community Networks

shared by 0000 0000 Sébastien D. on 18 Mar 14 - No Cached
  • 0000 0000 Sébastien D. on 18 Mar 14
     
    "Social Media Marketing, Content, Community, Marketing, Social Media, Social NetworksWe're moving into the era of social context. Technology will get us there very soon to deliver personalized and individualized experiences between humans and brand marketers, delivering real time opportunities to speak human to human, as it should be."
Anne INF6107

Analyzing the ROI of Social Media Marketing | Social Media Today - 1 views

socialmediatoday.com/...ing-roi-social-media-marketing

Activité-A 3-Étoiles médias sociaux ROI marketing

shared by Anne INF6107 on 26 Mar 13 - No Cached
    • Anne INF6107
      Anne INF6107 on 26 Mar 13
       
      ROI = Return On Investment (Retour sur l'investissement)
  • more than four in ten Americans hear about or read tweets almost every day in media.
  • The “Social Habit” is defined as “the tendency to visit social media websites a few times per day.
  • ...19 more annotations...
  • 2. Twitter draws new active users
  • 3. Approximately 40% of American people hear about tweets through traditional mass media
    • Anne INF6107
      Anne INF6107 on 26 Mar 13
       
      Ce sont des personnes de confiance et parfois des autorités cognitives.
  • 4. Brand following behavior in social sites doubled over the past two years
  • 5. Facebook is the dominant platform for brand following behavior
  • well known territory
  • 1. Almost 58 million Americans visit social media networks every day.
  • strongly inclined to trust the opinion of their friends
  • more convenient and visually interesting interface that other platforms have
  • You may also reward dedicated subscribers and attract the new ones providing significant discounts on goods and services you offer
  • increase your brand visibility on Facebook.
  • 6. Young Facebook users have lots of friends
  • to increase the number of your subscribers on Facebook, consider giveaways and providing entertaining content.
  • those who are “silent” or newcomers may not communicate via social media but still, they are able to hear you and can be useful to your business.
  • Groupon’s business model is pretty doubtful. But from the customers’ point of view, everybody likes special deals.
  • 8. One third of social networking users are “Silent”
  • 7. Nearly one-quarter of social networking users use “Daily deals” sites and services
  • 9. “Check-In” Behavior Stalls
  • if your marketing strategy is based on location, try to attract new customers with special deals and discounts.
travelmaniac

Understanding Social Media: What You Need To Know - 0 views

www.techopedia.com/...al-media-what-you-need-to-know

Activité-A social media caractéristiques 1-étoile

shared by travelmaniac on 31 Jan 19 - No Cached
  • desire to share information
  • standard interface – not to mention simplicity.
  • simple way to spread any message
  • ...8 more annotations...
  • improve their product or discover the next big trend
    • travelmaniac
      travelmaniac on 31 Jan 19
       
      One of the key change ... Before social media information was shared through blogs, forum ,,,, That information was hardly usable for marketing or trend analysis purposes ... With social media, information is now kind of standardized and much more easily usable by companies ...
  • combine an easy-to-use social sharing interface with an increasing number of internetworked people and groups
    • travelmaniac
      travelmaniac on 31 Jan 19
       
      probably the 2 main characteristics of social media ...
  • Going viral can see a piece of content rack up millions of views in a very short period of time
  • as to have a hook
  • good title and a strong lead
  • keep the reader going.
  • ocial media is made up of simple concepts
  • We like sharing information and we tend to like things that people we know or trust like.
Adrien Cherrier

What The 'Anchorman 2' Campaign Can Teach Us About Social Media Marketing - Forbes - 0 views

www.forbes.com/...2

2-étoiles Activité-A socialmedia inf6107 marketing

shared by Adrien Cherrier on 12 Dec 13 - No Cached
  • It’s interesting because Anchorman is about a newsman, and increasingly the news is getting their stories from what’s “trending” on social media. I think social is just going to continue to become more prominent in our society. You see it happening in very subtle ways but it’s common for newscasts these days to say what’s trending today. If someone has not fully bought into the power of social it’s just a matter of time because it’s really changing our culture. It’s changing the way news is reported and the way information is disseminated and the way that marketing is done.
  • Adrien Cherrier on 12 Dec 13
     
    Marketing avec le web social et l'influence de la sphère sociale du web sur les médias traditionnels.
dumontjose

Social Bookmarking in SEO | Advantages and Disadvantages - 0 views

www.iexpertsforum.com/...-advantages-disadvantages.html

social social bookmarking bookmarking seo Activité-A 2-étoile

shared by dumontjose on 28 Feb 17 - No Cached
Camille Leroy

Top 10 Companies With Successful Social Media Marketing Campaigns on Facebook | Social ... - 0 views

socialmediastrategiessummit.com/...arketing-campaigns-on-facebook

Activité -A 1- étoiles marketing social media marketing social media

shared by Camille Leroy on 20 Jul 13 - No Cached
  • Camille Leroy on 20 Jul 13
     
    10 meilleurs campagnes de Marketing sur Facebook
Serge Corbeil

10 Ways To Spot Bullshit In Social Media Vendors | Social Media Explorer - 0 views

www.socialmediaexplorer.com/...spotting-bullshit

video bullshit ways social social media media vendors activité-A 2-étoiles

shared by Serge Corbeil on 11 Aug 11 - No Cached
  • Serge Corbeil on 11 Aug 11
     
    "10 Ways To Spot Bullshit In Social Media Vendors" Guide pratique pour détecter les menteries/conneries des vendeurs dans l'univers des médias sociaux
marianne newby

A Social Media Best Practice: The Value of Growing your Share of Conversation... - 0 views

www.radian6.com/...ing-your-share-of-conversation

Activité-A 3-étoiles monitoring analytics business social media

shared by marianne newby on 08 Oct 12 - No Cached
    • marianne newby
      marianne newby on 08 Oct 12
       
      Les industriels utilisent les réseaux sociaux pour connaitre comment les internautes parlent de leurs produits. Par exemple le laboratoire pharmeuctique produisant le Tylenol va mettre en place une veille sous la forme d'outils de mesure sur les forums et blogues spécialisés de personnes souffrant de mal de dos ou de mal de dent pour voir quel produit elles recommandent et pourquoi et est ce qu'elles utilisent le Tylenol. Je trouve cela intéressant d'utiliser ce genre de techniquequand on fait de la veille dans un secteur concurrentiel.
Anne INF6107

Are You Ready for Social Media 2.0? | Social Media Today - 0 views

socialmediatoday.com/...are-you-ready-social-media-20

Activité-A 2-étoiles médias sociaux entreprise marketing

shared by Anne INF6107 on 05 Apr 13 - No Cached
    • Anne INF6107
      Anne INF6107 on 05 Apr 13
       
      Les médias sociaux ont énormément évolué depuis les dernières années et les entreprises ne peuvent plus passé à côté. La SEC (Securities and Exchange Commission) a d'ailleurs approuvé que les annonces officielles puissent à présent se faire sur les réseaux sociaux.
  • In the new social media landscape that’s being formed the winning edge is provided by content that is valuable, focused and contextual
  • this is a return to basics where in order to market successfully you really need to understand the needs and motivation of your prospects and then position yourself to meet them.
0000 0000 Sébastien D.

Failing at Customer Service | Social Media Today - 0 views

socialmediatoday.com/...s-fail-social-customer-service

Activité-A 2-étoiles Social Media Marketing Content Customer Service Networks

shared by 0000 0000 Sébastien D. on 20 Mar 14 - No Cached
  • 0000 0000 Sébastien D. on 20 Mar 14
     
    "In 2014, more and more companies are gradually incorporating social media into their customer service approach. However, many companies fail to implement it the right way. There's still a huge gap between companies that rule social customer service and others who simply fail."
Camille Leroy

The Success Secret Behind Oreo's Social Media Marketing Campaigns - 0 views

www.shopify.com/...d-oreos-social-media-marketing

Activité -A 2- étoiles marketing social media marketing

shared by Camille Leroy on 19 Jul 13 - No Cached
  • Camille Leroy on 19 Jul 13
     
    Exemple d'utilisation des médias sociaux pour fin de marketing illustré par l'omniprésence des biscuits Oréo sur les réseaux sociaux. Quatre attitudes à adopter pour réussir: 1. Être opportuniste et branché sur l'actualité 2. Promouvoir sans relâche et souvent 3. Utilisez des graphiques et des concepts simples 4. S'amusez
Cesar Villamizar

US Government Social Media | Social Media Today - 1 views

socialmediatoday.com/...ses-social-media-us-government

Activité-A 3-étoiles social media government entreprise Facebook Instagram

shared by Cesar Villamizar on 07 Jul 13 - No Cached
  • Doing it Wrong: State Department Buys Facebook Fans
  • Doing it Right: Transportation Security Administration (TSA) on Instagram
  • is worthwhile to consider the two programs, why they hit or miss the mark and what it means to social media marketing for brands.
natashadubois

100 Uses of Social Media Engagement « Radian6 - Social media monitoring tools... - 0 views

www.radian6.com/...use-of-social-media-engagement

Activité-A Web 2.0 3-étoiles arguments

shared by natashadubois on 14 Oct 12 - No Cached
    • natashadubois
      natashadubois on 14 Oct 12
       
      Je trouve très intéressante cette liste d'utilisation des médias sociaux pour une organisation ou une entreprise. Je ne suis pas une fan du Web 2.0, mais cette liste me donne des idées et des raisons de vouloir l'utiliser dans mon quotidien.
marianne newby

50 Facts about Social Media for Business | Straight North Internet Marketing Blog - 0 views

blog.straightnorth.com/bout-social-media-for-business

Activité-A 2-étoiles internet marketing social network and business

shared by marianne newby on 08 Oct 12 - No Cached
    • marianne newby
      marianne newby on 08 Oct 12
       
      Articles nous présentant sous forme forme de liste un portrait détaillés des médias sociaux aujourd'hui et de leur coissante utilisation (chiffres et statistiques trés intéréssant, tels que : "20% of social media users would make a purchase from a social media site"
François Tremblay

4 Tips to Help Develop Your 2017 Social Media Marketing Strategy | Social Media Today - 2 views

www.socialmediatoday.com/...ocial-media-marketing-strategy

inf6107 Activité-A 1-étoile social media

shared by François Tremblay on 21 Nov 16 - No Cached
  • François Tremblay on 21 Nov 16
     
    4 trucs pertinents mais un peu redondant avec d'autres articles publiés précédemment.
Marysol Rouzier

Module 5-billet 1 : Social Media, social responsability and social business - 1 views

mrouzier.blogspot.ca/...let-1-social-media-social.html

Activité-C blogue billet Coca-Cola social media responsabilty marketing

shared by Marysol Rouzier on 22 Jun 13 - No Cached
  • Marysol Rouzier on 22 Jun 13
     
    Last April, supported by a Coca-Cola announced its new social mission : the company will invest to fight obesity worldwide. Is it right for a corporation whose products are main contributors to the obesity problem to use that problem to sell more products?
anonymous

Web social- Blog de Carrelle TOHO: Web social- Blog de Carrelle TOHO: Entrepr... - 1 views

carrelletoho.blogspot.ca/...ial-blog-de-carrelle-toho.html

Activité-C module 4 billet. blogue de Carrelle TOHO

shared by anonymous on 18 Dec 12 - No Cached
  • anonymous on 18 Dec 12
     
    "Web social- Blog de Carrelle TOHO: Entreprise et Médias sociaux J'étais loin d'imaginer l'ampleur de twitter, et de facebook, respectivement en 2008 et 2011. Tous les secteurs ont été touchés. Avec le panorama des médias sociaux, dont parle Fred cavazza, on voit que, tout le monde connait l'importance croissante des medias sociaux à l'ère des nouvelles technologies. Au fil du temps, le marketing et la communication multisectorielle leur ont emboîté le pas et ont atteint un certain niveau de maturité. Les acteurs du web, des médias et les publicitaires se sont très vite convertis. Le web social est devenu incontournable. Ainsi, si une entreprise veut prospérer et aller vers les clients le plus rapidement possible, elle doit utiliser les médias sociaux. De toutes les façons, qu'une entreprise le veuille ou pas, les conversations sont là et auront lieu avec ou sans elle, sur les réseaux sociaux."
Mourad Smaali - Maîtrise ès scie Université du Québec à Montréal (UQAM)

Social Media: Transforming Our Lives, For Better or Worse - Blog - Social Ner... - 1 views

www.socialnerdia.com/...lives-for-better-or-worse.html

social media Activité-A 3-étoiles

shared by Mourad Smaali - Maîtrise ès scie Université du Québec à Montréal (UQAM) on 15 Jan 13 - No Cached
  • Mourad Smaali - Maîtrise ès scie Université du Québec à Montréal (UQAM) on 15 Jan 13
     
    Il est clair que les médias sociaux ont eu un impact significatif sur la façon dont les êtres humains modernes connectés vivent leur vie, En 2012, Facebook a franchi une étape: 1 milliard d'utilisateurs actifs. Si Facebook était un pays, il serait le troisième plus grand au monde....
Gen Lef

8 Social Media Mistakes Even the "Gurus" Make | Social Media Consultant | Social Media ... - 1 views

lorirtaylor.com/social-media-guru

activité-a 2-étoiles Twitter guru mistake

shared by Gen Lef on 12 Oct 14 - No Cached
  • Gen Lef on 12 Oct 14
     
    Cet article présente huit erreurs fréquentes qui peuvent nuire au retour sur investissement dans les médias sociaux. En résumé, il recommande de faire preuve de discernement et d'une certaine modération.
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