It’s interesting because Anchorman is about a newsman, and increasingly the news is getting their stories from what’s “trending” on social media. I think social is just going to continue to become more prominent in our society. You see it happening in very subtle ways but it’s common for newscasts these days to say what’s trending today. If someone has not fully bought into the power of social it’s just a matter of time because it’s really changing our culture. It’s changing the way news is reported and the way information is disseminated and the way that marketing is done.