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Caro Mailloux

Activité-A, partage de lien 10: How to Make Your Company More Social - 0 views

mashable.com/...business-more-social

inf6107 Activité-A 4-étoiles facebook média-social image-publique entreprise

shared by Caro Mailloux on 02 Feb 12 - No Cached
    • Caro Mailloux
      Caro Mailloux on 02 Feb 12
       
      Les médias sociaux ne doivent plus être bannis des milieux de travail, ils doivent être reconnus pour l'apport qu'ils peuvent fournir aux employés et ainsi à la qualité de leur travail.
  • Social networks are flooded with potential customers.
  • A social business engages the entire company, from CEO to executive assistant. Take advantage of the opportunity to foster your company’s internal community and teach valuable social media skills as the space rapidly grows and evolves.
  • ...12 more annotations...
  • Once you start finding way to feature and utilize the social media prowess of employees, more of the team will chime in and participate.
  • Focus on Fun Ways
  • Once they learn the basic tools and creative uses of social media, they will naturally see how they can gather more information applicable to their jobs as well.
  • Chances are you already have several employees that love social media,
  • Have everyone bring laptops and phones to the session to keep it interactive. Try setting tasks at the beginning of the session, such as creating a special tutorial hashtag, and then ask everyone to tweet photos of the tutorial.
  • It’s important that your internal experts feel their social skills and expertise is appreciated by the company. These people will naturally start helping and encouraging other employees to do the same.
  • it’s time to get everyone involved in some straight-up fun. Try launching a contest:
  • Be sure to follow up with incentives and recognition, crucial aspects of any competition.
  • Social media allows for a great deal of creativity
  • People want to learn information from social networks, but they also want to communicate with one another. Social media channels provide a way to do this outside the normal confines of cubicle culture, and can boost overall company moral by augmenting the experience of working together.
  • he opportunities to infuse social behavior into your company only increase with engagement. You’ll be able to create more advanced tutorials, educate about emerging platforms, launch new initiatives that bring everyone closer together, and much more.
    • Caro Mailloux
      Caro Mailloux on 02 Feb 12
       
      On y aborde l'intégration des médias sociaux pour améliorer la cohésion au sein de l'entreprise, l'image publique de l'entreprise ainsi que l'image faite au consommateurs et partenaires. Très actuel comme sujet et, surtout, bien détaillé.   L'auteure est Mae Karwowski et le texte a été publié le1er février à 1:00.
Anne INF6107

Analyzing the ROI of Social Media Marketing | Social Media Today - 1 views

socialmediatoday.com/...ing-roi-social-media-marketing

Activité-A 3-Étoiles médias sociaux ROI marketing

shared by Anne INF6107 on 26 Mar 13 - No Cached
    • Anne INF6107
      Anne INF6107 on 26 Mar 13
       
      ROI = Return On Investment (Retour sur l'investissement)
  • more than four in ten Americans hear about or read tweets almost every day in media.
  • The “Social Habit” is defined as “the tendency to visit social media websites a few times per day.
  • ...19 more annotations...
  • 2. Twitter draws new active users
  • 3. Approximately 40% of American people hear about tweets through traditional mass media
  • 1. Almost 58 million Americans visit social media networks every day.
  • 4. Brand following behavior in social sites doubled over the past two years
  • 5. Facebook is the dominant platform for brand following behavior
  • well known territory
    • Anne INF6107
      Anne INF6107 on 26 Mar 13
       
      Ce sont des personnes de confiance et parfois des autorités cognitives.
  • strongly inclined to trust the opinion of their friends
  • more convenient and visually interesting interface that other platforms have
  • You may also reward dedicated subscribers and attract the new ones providing significant discounts on goods and services you offer
  • increase your brand visibility on Facebook.
  • 6. Young Facebook users have lots of friends
  • to increase the number of your subscribers on Facebook, consider giveaways and providing entertaining content.
  • those who are “silent” or newcomers may not communicate via social media but still, they are able to hear you and can be useful to your business.
  • 7. Nearly one-quarter of social networking users use “Daily deals” sites and services
  • 8. One third of social networking users are “Silent”
  • Groupon’s business model is pretty doubtful. But from the customers’ point of view, everybody likes special deals.
  • 9. “Check-In” Behavior Stalls
  • if your marketing strategy is based on location, try to attract new customers with special deals and discounts.
marianne newby

50 Facts about Social Media for Business | Straight North Internet Marketing Blog - 0 views

blog.straightnorth.com/bout-social-media-for-business

Activité-A 2-étoiles internet marketing social network and business

shared by marianne newby on 08 Oct 12 - No Cached
    • marianne newby
      marianne newby on 08 Oct 12
       
      Articles nous présentant sous forme forme de liste un portrait détaillés des médias sociaux aujourd'hui et de leur coissante utilisation (chiffres et statistiques trés intéréssant, tels que : "20% of social media users would make a purchase from a social media site"
Caro Mailloux

Activité-A, partage de lien 3: Is It Time to Finally Ditch Your Paper Busines... - 3 views

mashable.com/...paper-business-cards

inf6107 Activité-A 4-étoiles réseautage-professionnel réseau contacts LinkedIn iPhone

shared by Caro Mailloux on 22 Jan 12 - No Cached
    • Caro Mailloux
      Caro Mailloux on 22 Jan 12
       
      Intéressante initiative!
  • In another nice perk, LinkedIn also integrates that person’s information from his or her profile on the network.
  • LinkedIn announced an alternative that avoids the lack-of-a-standard conundrum by essentially digitizing an analog card.
  • ...6 more annotations...
  • where Mashable regularly contributes articles about leveraging social media and technology in small business.
  • Viswanathan says that 10 billion business cards are printed annually — that’s more than one for every person on Earth. As great as LinkedIn’s solution is to the business card dilemma, you’ll note that CardMunch still requires one of the parties to have a standard business card
  • Until that comes to pass, though, there are a few good options for businesspeople who want to set aside their business cards, once and for all.
  • Cardcloud lets you create a digital card that you can email to your prospective contact.
  • a great solution like the Bump app
    • Caro Mailloux
      Caro Mailloux on 02 Feb 12
       
      La parution présent une application pour IPhone crée par LinkeIn dans le but de faciliter le partage d'informations et la création de liens professionnels (autrefois concrétisés par le partage de carte d'affaires). L'auteur présente également d'autres solutions (CardCloud, Bump). L'auteur est Todd Wasserman. Le tout a été publié le 22 janvier 2012 à 12h30pm.
marianne newby

KPCB Internet Trends 2012 - 0 views

www.scribd.com/...KPCB-Internet-Trends-2012

Activité-A 2-étoiles monitoring analytics business social media social network and business

shared by marianne newby on 08 Oct 12 - No Cached
    • marianne newby
      marianne newby on 08 Oct 12
       
      Lors d'un conférence en mai 2012, KPCB, un sociiété d'investissement a présenté les grandes tendances d'internet disponible sur tout support (Ipod, Ipad, android...) Dans cette présentation on retrouve un grand nombre de statistiques intéressantes tells que les revenues publicitaires des applications pour téléphone ou l'évolution économique du e-commerce.
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