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Harry Sahyoun

Collective Knowledge Systems: Where the Social Web meets the Semantic Web - 1 views

  • Collective Knowledge Systems: Where the Social Web meets the Semantic Web
  • What can happen if we combine the best ideas from the Social Web and Semantic Web?
  • The Vision of Collective Intelligence
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  • The Social Web is represented by a class of web sites and applications in which user participation is the primary driver of value.
  • Collective intelligence is a grand vision, one to which I subscribe.  However, I would call the current state of the Social Web something else: collected intelligence.   That is, the value of these user contributions is in their being collected together and aggregated into community- or domain-specific sites
  • The grand challenge is to boost the collective IQ of organizations and of society
  • With the rise of the Social Web, we now have millions of humans offering their knowledge online, which means that the information is stored, searchable, and easily shared.  The challenge for the next generation of the Social and Semantic Webs is to find the right match between what is put online and methods for doing useful reasoning with the data.  True collective intelligence can emerge if the data collected from all those people is aggregated and recombined to create new knowledge and new ways of learning that individual humans cannot do by themselves.
  • Technology can augment the discovery and creation of knowledge. For instance, some drug discovery approaches embody a system for learning from models and data that are extracted from published papers and associated datasets.  By assembling large databases of known entities relevant to human biology, researchers can run computations that generate and test hypotheses about possible new therapeutic agents.
  • The first approach is to expose the structured data that already underlies the unstructured web pages.  An obvious technique is for the site builder, who is generating unstructured web pages from a database, to expose the structured data in those pages using standard formats.
  • the second approach, to extract structured data from unstructured user contributions [2] [28] [39] .  It is possible to do a reasonable job at identifying people, companies, and other entities with proper names, products, instances of relations you are interested in (e.g., person joining a company) [1] [7] , or instances of questions being asked [24] . There also techniques for pulling out candidates to use as classes and relations, although these are a bit noisier than the directed pattern matching algorithms [8] [23]  [31] [32] [36] [38] [42]
  • Tomorrow, the web will be understood as an active human-computer system, and we will learn by telling it what we are interested in, asking it what we collectively know, and using it to apply our collective knowledge to address our collective needs.
  • The other major area where Semantic Web can help achieve the vision of collective intelligence is in the area of interoperability.  If the world's knowledge is to be found on the Web, then we should be able to use it to answer questions, retrieve facts, solve problems, and explore possibilities. 
  • In a sense, the TagCommons project is attempting to create a platform for interoperability of social web data on the Semantic Web that is akin to the "mash-up" ecology that is celebrated in Web 2.0.
  • An example of how a system might apply some of these ideas is RealTravel.  RealTravel is an example of "Web 2.0 for travel".  It attracts travelers to share their experiences: sharing their itineraries, stories, photographs, where they stayed, what they did, and their recommendations for fellow travelers.  Writers think of RealTravel as a great platform to share their experiences -- a blog site that caters to this domain.  People who are planning travel use the site as a source of information to research their trip,
  • The collection of tags for a site is called the folksonomy, which is useful data about collective interests.
  • like many Web 2.0 sites, combines these structured dimensions to order the unstructured content.  For example, one can find all the travel blogs about diving, sorted by rating.  In fact, the site combines all of the structured dimensions into a matrix, which offers the user a way to "pivot browse" along any dimension from any point in the matrix.
  • This paper argues that the Social Web and the Semantic Web should be combined, and that collective knowledge systems are the "killer applications" of this integration.  The keys to getting the most from collective knowledge systems, toward true collective intelligence, are tightly integrating user-contributed content and machine-gathered data, and harvesting the knowledge from this combination of unstructured and structured information.
  • Structured and unstructured, formal and informal -- these are not new dimensions.  They are typically considered poles of a continuum.
  • We are beginning to see companies launching services under the banner of Web 3.0 [25] that aim explicitly at collective intelligence.  For instance, MetaWeb [35] is collecting a commons of integrated, structured data in a social web manner, and Radar Networks [25] is applying semantic web technologies to enrich the applications and data of the social web.
  • The third approach is to capture structured data on the way into the system.  The straightforward technique is to give users tools for structuring their data, such as ways of adding structured fields and making class hierarchies.
    • Harry Sahyoun
       
      Folksonomies_Semantic_Collectivities Web2_To_Web3
    • Harry Sahyoun
       
      3-étoiles
    • Harry Sahyoun
       
      Activité-A
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    Technology can augment the discovery and creation of knowledge. For instance, some drug discovery approaches embody a system for learning from models and data that are extracted from published papers and associated datasets. By assembling large databases of known entities relevant to human biology, researchers can run computations that generate and test hypotheses about possible new therapeutic agents
Adrien Cherrier

What The 'Anchorman 2' Campaign Can Teach Us About Social Media Marketing - Forbes - 0 views

  • It’s interesting because Anchorman is about a newsman, and increasingly the news is getting their stories from what’s “trending” on social media. I think social is just going to continue to become more prominent in our society. You see it happening in very subtle ways but it’s common for newscasts these days to say what’s trending today. If someone has not fully bought into the power of social it’s just a matter of time because it’s really changing our culture. It’s changing the way news is reported and the way information is disseminated and the way that marketing is done.
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    Marketing avec le web social et l'influence de la sphère sociale du web sur les médias traditionnels.
Serge Corbeil

10 Ways To Spot Bullshit In Social Media Vendors | Social Media Explorer - 0 views

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    "10 Ways To Spot Bullshit In Social Media Vendors" Guide pratique pour détecter les menteries/conneries des vendeurs dans l'univers des médias sociaux
anonymous

Five Ways You're Already Using Machine Learning: A Day with AI - insideBIGDATA - 1 views

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    (...) machine learning has been reaching ordinary people for a long time in simple, common, and helpful ways. Here are five such ways you're (probably) already using machine learning.
anonymous

Shirky: Ontology is Overrated -- Categories, Links, and Tags - 1 views

  • I want to convince you that many of the ways we're attempting to apply categorization to the electronic world are actually a bad fit, because we've adopted habits of mind that are left over from earlier strategies.
    • Caro Mailloux
       
      need of novelty
  • because it is both widely used and badly overrated in terms of its value in the digital world.
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  • Yahoo is saying "We understand better than you how the world is organized, because we are trained professionals. So if you mistakenly think that Books and Literature are entertainment, we'll put a little flag up so we can set you right, but to see those links, you have to 'go' to where they 'are'."
  • You don't have to have just a few links, you could have a whole lot of links.
  • A URL can only appear in three places. That's the Yahoo rule.
  • They missed the end of this progression, which is that, if you've got enough links, you don't need the hierarchy anymore. There is no shelf. There is no file system. The links alone are enough.
  • One reason Google was adopted so quickly when it came along is that Google understood there is no shelf, and that there is no file system. Google can decide what goes with what after hearing from the user, rather than trying to predict in advance what it is you need to know.
    • Caro Mailloux
       
      Laisser les usagers se faire leur langage et le tagger à leur façon puis, en tant que Google, prendre cette info et l'utiliser pour créer une ''taxonomie''.
  • "Well, that's going to be a useful category, we should encode that in advance."
  • They point to the signal loss from the fact that users, although they use these three different labels, are talking about the same thing.
  • You can also turn that list around. You can say "Here are some characteristics where ontological classification doesn't work well": Domain Large corpus No formal categories Unstable entities Unrestricted entities No clear edges Participants Uncoordinated users Amateur users Naive catalogers No Authority
  • The other big problem is that predicting the future turns out to be hard, and yet any classification system meant to be stable over time puts the categorizer in the position of fortune teller.
    • Caro Mailloux
       
      ne pas prévoir d'avance
  • Here is del.icio.us, Joshua Shachter's social bookmarking service. It's for people who are keeping track of their URLs for themselves, but who are willing to share globally a view of what they're doing, creating an aggregate view of all users' bookmarks, as well as a personal view for each user.
    • Caro Mailloux
       
      chouette description concrète de l'utilisation de del.icio.us!
  • " If you find a way to make it valuable to individuals to tag their stuff, you'll generate a lot more data about any given object than if you pay a professional to tag it once and only once.
    • Caro Mailloux
       
      utilité du tagging
  • Tags are simply labels for URLs, selected to help the user in later retrieval of those URLs. Tags have the additional effect of grouping related URLs together. There is no fixed set of categories or officially approved choices. You can use words, acronyms, numbers, whatever makes sense to you, without regard for anyone else's needs, interests, or requirements.
    • Caro Mailloux
       
      Chouette description de ''Tags''.
  • The chart shows a great variability in tagging strategies among the various users.
  • But this is what organization looks like when you turn it over to the users -- many different strategies, each of which works in its own context, but which can also be merged.
  • We are moving away from binary categorization -- books either are or are not entertainment
  • But they either had no way of reflecting that debate or they decided not to expose it to the users. What instead happened was it became an all-or-nothing categorization, "This is entertainment, this is not entertainment." We're moving away from that sort of absolute declaration, and towards being able to roll up this kind of value by observing how people handle it in practice.
  • What you do instead is you try to find ways that the individual sense-making can roll up to something which is of value in aggregate, but you do it without an ontological goal.
  • you believe that we make sense of the world, if we are, from a bunch of different points of view, applying some kind of sense to the world
    • Caro Mailloux
       
      ''we make sens of the world together thru what's worth aggregating'' = not ontology 
  • we're going to be able to build alternate organizational systems, systems that, like the Web itself, do a better job of letting individuals create value for one another, often without realizing it.
  • If you think the movies and cinema people were going to have a fight, wait til you get the queer politics and homosexual agenda people in the same room.
    • Marie-Noëlle Therrien
       
      ¸Bel exemple pour démontrer la problématique.
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    Un article de Clay Shirky qui nous donne son analyse de l'Ontologie, un point de vue intéressant sur les différentes façons de classer l'information sur le Web.
Caro Mailloux

Activité-A, partage de lien 10: How to Make Your Company More Social - 0 views

    • Caro Mailloux
       
      Les médias sociaux ne doivent plus être bannis des milieux de travail, ils doivent être reconnus pour l'apport qu'ils peuvent fournir aux employés et ainsi à la qualité de leur travail.
  • Social networks are flooded with potential customers.
  • A social business engages the entire company, from CEO to executive assistant. Take advantage of the opportunity to foster your company’s internal community and teach valuable social media skills as the space rapidly grows and evolves.
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  • Once you start finding way to feature and utilize the social media prowess of employees, more of the team will chime in and participate.
  • Focus on Fun Ways
  • Once they learn the basic tools and creative uses of social media, they will naturally see how they can gather more information applicable to their jobs as well.
  • Chances are you already have several employees that love social media,
  • Have everyone bring laptops and phones to the session to keep it interactive. Try setting tasks at the beginning of the session, such as creating a special tutorial hashtag, and then ask everyone to tweet photos of the tutorial.
  • It’s important that your internal experts feel their social skills and expertise is appreciated by the company. These people will naturally start helping and encouraging other employees to do the same.
  • it’s time to get everyone involved in some straight-up fun. Try launching a contest:
  • Be sure to follow up with incentives and recognition, crucial aspects of any competition.
  • Social media allows for a great deal of creativity
  • People want to learn information from social networks, but they also want to communicate with one another. Social media channels provide a way to do this outside the normal confines of cubicle culture, and can boost overall company moral by augmenting the experience of working together.
  • he opportunities to infuse social behavior into your company only increase with engagement. You’ll be able to create more advanced tutorials, educate about emerging platforms, launch new initiatives that bring everyone closer together, and much more.
    • Caro Mailloux
       
      On y aborde l'intégration des médias sociaux pour améliorer la cohésion au sein de l'entreprise, l'image publique de l'entreprise ainsi que l'image faite au consommateurs et partenaires. Très actuel comme sujet et, surtout, bien détaillé.   L'auteure est Mae Karwowski et le texte a été publié le1er février à 1:00.
Karl Clement

8 Ways to Create Shareable Social Media Content - 0 views

    • Karl Clement
       
      Cette article permet vraiment de te guider à créer du contenu pour votre blog avec une facilité de se faire partagé.
anonymous

100 Inspiring Ways to Use Social Media In the Classroom | Online Universities - 0 views

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    Interesting article
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    Contient des idées vraiment originales sur comment utiliser le web social pour enseigner et rendre certaines activités vraiment intéressantes.
Patrick Vermeersch

100 Inspiring Ways to Use Social Media In the Classroom | Online Universities | Diigo - 0 views

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    C'est article est intéressante , elle présente les réseaux sociaux dans un contexte éducatif. Je voulais faire un lein avec l'objectif du cours
guylaine 1111

Est-ce la fin du social commerce ? « MediasSociaux.fr MediasSociaux.fr - 0 views

  • Est-ce la fin du social commerce ? 196 2 Publié le 8 février 2013 par Frédéric Cavazza Catégorie: AnalyseMots clés : social commerce Twitter LinkedIn URL Le Facebook Shopping est une pratique dont nous avons beaucoup parlé en 2011. Heureusement la frénésie autour des boutiques encapsulées s’est calmée et nous avons maintenant un regard plus serein sur ces pratiques (Mythes et réalités du social commerce). L’actualité récente fait néanmoins ressurgir le débat sur la viabilité de ces pratiques. Personne n’arrive à vendre sur Facebook Il y a ceux qui jettent l’éponge, comme Payvement qui vient d’être revendu (F-Commerce not paying out? Payvment sells its 200k users to Ecwid, is acquired by mystery company) ou Boosket qui s’est recentré sur le multi-canal. Et il y a ceux qui y croient toujours, notamment Yes Pay qui propose une énième solution de boutique dans Facebook (Une 1ère sur Facebook : Le f-commerce se met aux bijoux, à voir sur la page de Diamondere) et Soldsie qui propose une solution d’achat via les commentaires (A New Take On F-Commerce: Soldsie Lets Retailers Sell Through Facebook Comments, à tester sur Stitched and Smocked). Acheter des produits grâce aux commentaires de Facebook Signalons qu’il existe des équivalents sur Twitter et Instagram avec Chirpify, un service adopté récemment par American Express : Amex Pay-by-Tweet Social Commerce Service Gets an Upgrade. Si l’on fait abstraction des croyances et convictions, c’est le rapport de 8th Bridge qui met tout le monde d’accord : The Future of Social Commerce. Pour vous résumer un document particulièrement bien argumenté, Facebook et les réseaux sociaux traditionnels ne sont pas des canaux de vente très efficaces, ils sont beaucoup plus utiles pour des fonctions “périphériques” à l’acte d’achat en ligne (visibilité, données clients, SAV…). Vous noterez que ceci n’est pas une révélation dans la mesure où cela avait été plus ou moins dit au siècle dernier (“les marchés sont des conversations“). Le rapport précise également que si Facebook ou Twitter sont les principaux apporteurs de trafic, il ne faut surtout pas négliger les plateformes sociales comme Pinterest, Polyvore, ou TheFancy. Infographie sur le social commerce Là encore ce n’est pas une révélation, car j’avais déjà abordé le sujet l’année dernière : Vers une structuration des pratiques de social commerce. Néanmoins, nous pouvons constater que ces plateformes proposent maintenant des offres dédiées aux marques (Pinterest paves the way for new business platform with brand options) et qu’elles finissent par inspirer Facebook lui-même (Facebook begins testing ‘Collections’ posts again with more retailers). Bref, nous sommes tous d’accord sur le fait que Facebook (ou Twitter, ou YouTube…) n’est pas le meilleur endroit pour vendre (mise au panier et tunnel de commande), mais plutôt pour travailler l’image de marque et la visibilité des produits. Si vous cherchez à déporter l’achat en ligne sur une plateforme naturelle sociale, je vous recommande plutôt Amazon avec ses pages, qui ont déjà été adoptées par de nombreux marchands dont Monoprix en France. Les médias sociaux jouent un rôle-clé en amont et en aval de l’acte d’achat Pouvons-nous donc logiquement proclamer la mort du social commerce ? Non pas du tout, car ça serait prendre un dangereux raccourci qui ne refléterait pas le vrai potentiel des médias sociaux. Est-ce que le social marketing va remplacer le social commerce ? Non plus, et c’est bien là le coeur du problème : une confusion des genres. À partir du moment où l’on s’accorde sur les bons termes et que l’on replace le marketing sur sa fonction d’origine, tout s’éclaire. La présence d’une marque sur les médias sociaux s’articule autour de quatre objectifs correspondant à quatre disciplines : Être à l’écoute des internautes et comprendre leurs besoins / contraintes / motivations / freins (social marketing) ; Surveiller la réputation de la marque et intensifier son rayonnement (social branding) ; Augmenter la valeur perçue et la visibilité des produits / services (social commerce) ; Améliorer la satisfaction et la fidélisation des clients (social CRM). Quatre pratiques complémentaires liées à la présence d’une marque sur les médias sociaux Avec cette clarification des objectifs et des métiers, nous y voyons beaucoup plus clair dans cette cacophonie : le marketing ne sert pas à vendre et/ou créer du trafic, mais à mieux comprendre les clients, sur les médias traditionnels tout comme sur les médias sociaux. Ces quatre disciplines (marketing, branding, commerce et CRM) sont complémentaires et elles jouent toutes un rôle-clé dans le processus de vente (reconnaissance du besoin, étude des alternatives, prise de décision, passage à l’acte et sentiment post-achat). Moralité : le social commerce est mort, vive le social commerce !
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    ...La fin? Non : le commencement!!! Intéressant ce regard sur cet aspect du websocial.
Djamila Azib

From Zero To Talktime Hero: Facebook Tests A New Way To Sign Up Users In India, Offerin... - 0 views

    • Djamila Azib
       
      Apparemment, Facebook ne se contente pas d'un milliard d'utilisateurs
Djamila Azib

5 Ways to Increase Your Facebook Fan Engagement | Social Media Examiner - 2 views

    • Djamila Azib
       
      Sur Facebook, une histoires drôle sera certainement mieux appréciée qu'un contenu pertinent!
Pure Money Making

Make money with MySpace - 1 views

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    Do you have a MySpace Account? Do you know how to make MySpace Connections? Get Free Followers provides you nice and easy way to cash in on your MySpace Account.
milvjr

7 Signs That You're Way Too Busy - 0 views

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    L'article présente quelques indices qui nous rappellent quand il est nécessaire de diminuer la vitesse ou de prendre une pause
Noémie Rochette

50 Ways to Use Wikis for a More Collaborative and Interactive Classroom | Smart Teaching - 0 views

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    Le wiki peut être un bel outil en pédagogie
King Hippo

3-10 ways to measure social media success | Econsultancy - 0 views

    • King Hippo
       
      Article venant de Delicious. à lire avant l'activité -B
Eric Kandja

Metadata for the Masses - Adaptive Path - 0 views

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    "Many classification systems suffer from an inflexible top-down approach, forcing users to view the world in potentially unfamiliar ways."
André St-Yves

The 6 Most Innovative Interactive Web Documentaries | The Creators Project - 0 views

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    " The production of content created specifically for the web. As seen in interactive web-based films like Highrise: Out My Window and Collapsus, different degrees of interactivity are now possible and are changing the way documentary storytelling relates to reality" by The Googles
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    Blogue sur les documentaires interactifs et quelques exemples existants actuellement.
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