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0000 0000 Sébastien D.

Failing at Customer Service | Social Media Today - 0 views

socialmediatoday.com/...s-fail-social-customer-service

Activité-A 2-étoiles Social Media Marketing Content Customer Service Networks

shared by 0000 0000 Sébastien D. on 20 Mar 14 - No Cached
  • 0000 0000 Sébastien D. on 20 Mar 14
     
    "In 2014, more and more companies are gradually incorporating social media into their customer service approach. However, many companies fail to implement it the right way. There's still a huge gap between companies that rule social customer service and others who simply fail."
rosemaliza5

What is SEO and What Does it Mean for eCommerce Businesses | Digitoly - 1 views

www.digitoly.com/-mean-for-ecommerce-businesses

seo ecommerce businesses Activité-A sociaux 1-étoiles

shared by rosemaliza5 on 07 Apr 20 - No Cached
  • Every shop needs customers who buy from that shop. In traditional brick and mortar establishments, the numbers of customers were limited to a specific area.The competition was also very less because of the very few shops selling the same or similar products in the vicinity.
  • SEO helps increase the organic search traffic to your website. This way SEO connects your website to the prospective customers who are searching online for the products your website offers
  • SEO is the backbone of the entire online business. SEO stands for Search Engine Optimization and it helps the websites rank better in the search engines.Top ranking websites gain the trust of the customers and also get much more sales than the website those don’t get those top ranks.
  • ...6 more annotations...
  • SEO is not going to be finished ever.
  • Google and other search engines rank the websites based on algorithms that consider over 200 different factors to award top ranks.
  • SEO is a constant process and requires constant monitoring of the trends, numbers, algorithm updates, competitor’s activities, content demand in the market, new keywords or keyword updates and a lot more.
  • As you know SEO is a complex process and it takes time to give results. Let’s see what those challenges are.
  • SEO is a complex process and takes time to make a website rank on the top of the search engines.
  • Doing all of that takes time and sometimes it takes up to two or maybe three year
  • rosemaliza5 on 07 Apr 20
     
    Est-ce que ça vaut la peine d'investir dans la technologie SEO? Après la lecture de cette article, je suis confuse d'abord sur ce qu'est exactement SEO mais aussi sur la position de l'auteur qui semble dire que SEO est indispensable pour chaque ecommerce ...Certes les gros joueurs comme Amazon et Alibaba peuvent se permettre des investissements qui porterons fruit dans 3 ans mais les petits joueurs peuvent-ils s'offrir ce luxe?, de plus les paramètres de SEO changent indéfiniment et que dire si toutes les firmes faisant du ecommerce utilisent SEO? Quel résultat peut-on attendre d'une telle technologie?
Anne INF6107

3 Reasons Why Brands Need to Respond to Customer Tweets | Social Media Today - 0 views

socialmediatoday.com/...s-need-respond-customer-tweets

Activité-A 1-étoile service à la clientèle twitter

shared by Anne INF6107 on 30 Mar 13 - No Cached
    • Anne INF6107
      Anne INF6107 on 30 Mar 13
       
      Répondre aux commentaires des clients sur Twitter peut s'avérer plus payant que prévu. Il en va de la réputation de l'entreprise et de la satisfaction des usagers. Mais pourtant, plus de 70% des organisations ne le font pas!
  • 70% of companies are ignoring customer complaints on Twitter
  • when companies do reply back to tweets, the percentage of users who liked and loved it combined was at a little over 73% with a nearly identical percentage result for satisfaction in the “very” and “somewhat” satisfied categories.
  • ...2 more annotations...
  • Think before you tweet and make the tweet in response one that is personalized to what they need, rather than a stiff pre-meditated reply.
  • keeping a human touch in mind for your tweets,
Godefroy Chabi

How to Cultivate Your Community: Your Customers Are Talking - Are You Part of the Conve... - 0 views

socialmediatoday.com/...u-part-conversation-webinar-re

how to customers community talking social media webinar conversation

shared by Godefroy Chabi on 13 Feb 13 - No Cached
  • Godefroy Chabi on 13 Feb 13
     
    Sur la façon d'entretenir sa communauté virtuelle et l'entretenir: quelques trucs
thaly_ca

Apple battery throttling gives customers a reason to distrust it - Business Insider - 0 views

www.businessinsider.com/ers-reason-to-distrust-2017-12

apple battery customers business Activité-A INF6107 Websocial 3-étoiles sociaux

shared by thaly_ca on 21 Dec 17 - No Cached
  • thaly_ca on 21 Dec 17
     
    Apple devoile ses secrets
Anne INF6107

Analyzing the ROI of Social Media Marketing | Social Media Today - 1 views

socialmediatoday.com/...ing-roi-social-media-marketing

Activité-A 3-Étoiles médias sociaux ROI marketing

shared by Anne INF6107 on 26 Mar 13 - No Cached
    • Anne INF6107
      Anne INF6107 on 26 Mar 13
       
      ROI = Return On Investment (Retour sur l'investissement)
  • more than four in ten Americans hear about or read tweets almost every day in media.
  • The “Social Habit” is defined as “the tendency to visit social media websites a few times per day.
  • ...19 more annotations...
  • 2. Twitter draws new active users
  • 3. Approximately 40% of American people hear about tweets through traditional mass media
    • Anne INF6107
      Anne INF6107 on 26 Mar 13
       
      Ce sont des personnes de confiance et parfois des autorités cognitives.
  • 4. Brand following behavior in social sites doubled over the past two years
  • 5. Facebook is the dominant platform for brand following behavior
  • well known territory
  • 1. Almost 58 million Americans visit social media networks every day.
  • strongly inclined to trust the opinion of their friends
  • more convenient and visually interesting interface that other platforms have
  • You may also reward dedicated subscribers and attract the new ones providing significant discounts on goods and services you offer
  • increase your brand visibility on Facebook.
  • 6. Young Facebook users have lots of friends
  • to increase the number of your subscribers on Facebook, consider giveaways and providing entertaining content.
  • those who are “silent” or newcomers may not communicate via social media but still, they are able to hear you and can be useful to your business.
  • Groupon’s business model is pretty doubtful. But from the customers’ point of view, everybody likes special deals.
  • 8. One third of social networking users are “Silent”
  • 7. Nearly one-quarter of social networking users use “Daily deals” sites and services
  • 9. “Check-In” Behavior Stalls
  • if your marketing strategy is based on location, try to attract new customers with special deals and discounts.
Anne INF6107

Facebook: Understanding the Business Benefits | Social Media Today - 1 views

socialmediatoday.com/...facebook-business-benefits

Activité-A 3-étoiles médias sociaux Facebook stratégie marketing gestion de communauté

shared by Anne INF6107 on 04 Apr 13 - No Cached
    • Anne INF6107
      Anne INF6107 on 04 Apr 13
       
      Il devient de plus en plus important pour les entreprises d'être présents sur les médias sociaux afin de se rapprocher de la clientèle. Il faut toutefois s'assurer de répondre à tous les commentaires mis en ligne par les usagers. Facebook permet justement de créer une communauté de client et représente un outil efficace pour aider les ventes.
  • As a rule, no one wants constant hard sell filling up their timeline. The key to successful use of Facebook for businesses lies in your ability to engage followers, listen to them and to balance the content you are publishing.
  • no one wants constant hard sell filling up their timeline
  • ...8 more annotations...
  • Facebook is all about engagement and adding value.
  • create and grow an engaged community of customers and potential sales leads.
    • Anne INF6107
      Anne INF6107 on 04 Apr 13
       
      Ça ne sert à rien d'acheter des "likes". Il faut plutôt engager une conversation bidirectionnelle et capter l'attention des usagers pour les intéresser aux produits et les acquérir comme client.
  • The real value of Facebook comes in the form of genuine fans, which should largely be made up of existing and potential customers – these fans are receptive sales leads and so have an intrinsic value, making it worthwhile to invest your time into engaging them.
  • regularly monitoring interactions.
  • your goal is to ensure that they see something they are interested in, resulting in a desirable action, such as clicking through to your website.
  • crafting two-way conversations
  • Stay away from being too controversial, you don’t want to polarise or alienate people
milvjr

How To Customize The WordPress Admin Easily | Smashing WordPress - 0 views

wp.smashingmagazine.com/...stomize-wordpress-admin-easily

wordpress blogue Activité-A étoile-1

shared by milvjr on 23 May 12 - No Cached
  • milvjr on 23 May 12
     
    Article technique avec des tips sur l'utilisation et la configuration de Wordpress.
Normand Lavoie

Activité A : Social Media's Impending Flood of Customer Unlikes - Brian Soli... - 0 views

blogs.hbr.org/...al_medias_impending_flood.html

WEB2.0 Mediasociaux Marketing Activité-A 2-étoiles

shared by Normand Lavoie on 25 Jan 12 - No Cached
  • It's time for brands to rethink their approach in social media.
  • 55-percent of Facebook users reported liking a brand and then later deciding they no longer wish to see the company's posts.
  • In order to redesign social programs to deliver value to customers and avoid getting culled from a social stream, businesses will need a better understanding of consumer wants and expectations.
  • Normand Lavoie on 25 Jan 12
     
    Une réflexion intéressante portant sur l'utilisation des médias sociaux dans la promotion des marques des grandes entreprises. Auteur : Brian Solis Article publié le 21 septembre 2011.
0000 0000 Sébastien D.

How to Find the Path to Useful Content That Works - 0 views

www.convinceandconvert.com/...h-to-useful-content-that-works

Activité-A 3-étoiles content creation how-to Marketing Social-Media

shared by 0000 0000 Sébastien D. on 19 Mar 14 - No Cached
  • 0000 0000 Sébastien D. on 19 Mar 14
     
    "This case study showed how one analytics company took Jay's "useful content" mantra to heart, and started to think about how to replace selling with helping. By offering what their customers wanted, they were able to increase open rates, click rates, and awareness."
0000 0000 Sébastien D.

Convert Curiosity Into Customers | Social Media Today - 1 views

socialmediatoday.com/...ous-researcher-paying-customer

Social Media Marketing Content Advertising Blogging Influence Sales Search

shared by 0000 0000 Sébastien D. on 22 Mar 14 - No Cached
  • 0000 0000 Sébastien D. on 22 Mar 14
     
    "We all know at any one point in time, there are millions of people searching, learning and sharing content online. When prospects are in this 'early discovery' phase, their minds are at their most open to connecting and receiving guidance from industry influencers like you! Here is a sure-fire strategy to catch these curious researchers at the perfect time, bring them into your network of influence, and mould them into prospects that are ready to buy."
Adrien Cherrier

5 predictions for social media in 2014 - Fortune Tech - 1 views

tech.fortune.cnn.com/...social-media-2014

socialmedia Activité-A 2-étoiles inf6107 predictions 2014

shared by Adrien Cherrier on 11 Dec 13 - No Cached
  • 2014 may mark the beginning of the end of abysmal customer service at major airlines, credit card companies, banks, and other repeat offenders,
  • Twitter, for instance, just unveiled a feature enabling paid Tweets to be targeted by zip code.
  • This kind of "geo-fencing," which Facebook has had since 2011, enables businesses to court nearby customers who might actually want to get ads offering special deals, in-store specials, etc.
  • Adrien Cherrier on 11 Dec 13
     
    L'avenir et les développements possibles du Web Social.
  • Adrien Cherrier on 11 Dec 13
     
    Le web social permet non seulement aux entreprises d'offrir un meilleur service à leurs clients en facilitant la diffusion d'informations, mais permet aux clients de partager leurs expériences entre-eux, parfois au détriment des entreprises. En somme, le web social force les entreprises à travailler plus fort pour maintenir la satisfaction de leurs clients.
Gen Lef

How Inbound Marketing Is Just Like Dating - 0 views

assistsocialmedia.com/how-inbound-marketing

activité-a 2-étoiles «inbound marketing» dating web2.0

shared by Gen Lef on 09 Oct 14 - No Cached
  • Gen Lef on 09 Oct 14
     
    Inbound marketing is compared to the dating process and the author gives advices to attract customers using the web2.0.
guylaine 1111

Les réseaux sociaux d'entreprise créent leur profil dans la gestion de la rel... - 0 views

www.e-marketing.fr/...relation-client-Tribune491.htm

Activité-A 2-Étoiles Billet sociaux réseaux sociaux d entreprise

shared by guylaine 1111 on 01 Mar 13 - No Cached
  • guylaine 1111 on 01 Mar 13
     
    RS vs RSE vs CRM (Réseaux sociaux vs Réseaux sociaux d'entreprise vs CRM (Customer relation management)... le lien paraît maintenant logique voir indispensable... encore fallait-il y penser : )
Anne INF6107

Charter Pulls Plug on Social Media Customer Service - 1 views

www.socialmediaexplorer.com/...-understand-about-social-media

Activité-A 1-étoiles médias sociaux service à la clientèle gestionnaires

shared by Anne INF6107 on 25 Mar 13 - No Cached
    • Anne INF6107
      Anne INF6107 on 25 Mar 13
       
      Ike Pigott explique les bienfaits pour une compagnie d'avoir une équipe de gestion des médias sociaux. Il faut, selon lui, adapter le service à la clientèle aux gens qui préfèrent de plus en plus communiquer par les médias sociaux que par téléphone.
ons rebai

Module 3 / Billet 1- la dépendance aux réseaux sociaux - 1 views

http://rebaionsblog.wordpress.com/wp-admin/customize.php?theme=pub%2Ftwentythirteen

Activité-C Billet 1 reseaux sociaux

started by ons rebai on 07 Jun 13 no follow-up yet
ousmane thimbo

NI Releases LabVIEW Electrical Power Suite for Custom, Flexible Power Monitoring Applic... - 0 views

digital.ni.com/...57eeae985cbb9686257a07004fd897

Activite-A LabVIEW 2-étoile instrument

shared by ousmane thimbo on 25 May 12 - No Cached
  • ousmane thimbo on 25 May 12
     
    analyse par le système graphique et usage de LabVIEW
Caro Mailloux

Activité-A, partage de lien 10: How to Make Your Company More Social - 0 views

mashable.com/...business-more-social

inf6107 Activité-A 4-étoiles facebook média-social image-publique entreprise

shared by Caro Mailloux on 02 Feb 12 - No Cached
    • Caro Mailloux
      Caro Mailloux on 02 Feb 12
       
      Les médias sociaux ne doivent plus être bannis des milieux de travail, ils doivent être reconnus pour l'apport qu'ils peuvent fournir aux employés et ainsi à la qualité de leur travail.
  • Social networks are flooded with potential customers.
  • A social business engages the entire company, from CEO to executive assistant. Take advantage of the opportunity to foster your company’s internal community and teach valuable social media skills as the space rapidly grows and evolves.
  • ...12 more annotations...
  • Chances are you already have several employees that love social media,
  • Focus on Fun Ways
  • Once they learn the basic tools and creative uses of social media, they will naturally see how they can gather more information applicable to their jobs as well.
  • Once you start finding way to feature and utilize the social media prowess of employees, more of the team will chime in and participate.
  • he opportunities to infuse social behavior into your company only increase with engagement. You’ll be able to create more advanced tutorials, educate about emerging platforms, launch new initiatives that bring everyone closer together, and much more.
  • It’s important that your internal experts feel their social skills and expertise is appreciated by the company. These people will naturally start helping and encouraging other employees to do the same.
  • it’s time to get everyone involved in some straight-up fun. Try launching a contest:
  • Be sure to follow up with incentives and recognition, crucial aspects of any competition.
  • Social media allows for a great deal of creativity
  • People want to learn information from social networks, but they also want to communicate with one another. Social media channels provide a way to do this outside the normal confines of cubicle culture, and can boost overall company moral by augmenting the experience of working together.
  • Have everyone bring laptops and phones to the session to keep it interactive. Try setting tasks at the beginning of the session, such as creating a special tutorial hashtag, and then ask everyone to tweet photos of the tutorial.
    • Caro Mailloux
      Caro Mailloux on 02 Feb 12
       
      On y aborde l'intégration des médias sociaux pour améliorer la cohésion au sein de l'entreprise, l'image publique de l'entreprise ainsi que l'image faite au consommateurs et partenaires. Très actuel comme sujet et, surtout, bien détaillé.   L'auteure est Mae Karwowski et le texte a été publié le1er février à 1:00.
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