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-Opt-in marketing is permission marketing (ways for users to monitor and control spam) *gives people a sense of control over social media! *permissions/subscription access on FB, for example *simple, easy and user-friendly (requires a one-click only) *marketing is marketing, however its defined -opt-ins give privileged access to consumers *(can create a channel for feedback and reward) -" with digital permission marketing, you can have your cake and eat it too. Just as consumers communicate with each other via social and mobile media, so should brands and consumers"

**before SNSs -p348. possible uses on Internet to form social bonds *suppositions answered in many ways by the rise of the SNSs -p349 results of the HomeNet study showed Internet interrupted social relationships. However, there are a number of arguments against that occurrence -p377 Internet can both help and hinder people, depending in large part on existing personality characteristics -p377 People allow online and offline worlds to overlap *particularly with the rise of the SNSs

-"what patterns of connectivity emerge among group members because of the ties they maintain and the media they use" (127)

6.8 million visits since Google Pages launched on G+ on 10/12/2011 as of 11/20/2011 (5.1 million prior to that); 63% of users are male

-majority of Google Plus users are between 25-34 and male *how does this correlate to early tech adopter numbers? -only 17% of users considered "active"

Eye tracking studies on old and new Facebook, MySpace and Twitter profiles reveal the differences in how they are viewed.

*profile pic still among the first couple of things noticed (cover pic not as attention-grabbing as one would think) *first couple of wall posts still top eye candy *almost everyone looked at pics, basic info and the first few wall posts *ads not noticed by many *info on lower right hand side is less noticed *in Twitter, tweets still king *each media has different tracking stats, proving people negotiate each media separately, even if its unconscious

Why people check in to services like foursquare and gowalla - meetups,, tracking, personal diary, 

*people like the aspect of games, and its easy when combined with locational awareness *if you are going somewhere anyway, why not get points/credit? It's the competition aspect -some use it as a way to track habits... personal diary... business tracker

The average user has 229 friends and is 38 years old; 52% visit Facebook daily (36% daily for Twitter, 7% for Myspace, 6% for Linkedin); In an average day, 26% like another user's content, 22% comment on another users' posts or status, 20% comment on a photo, 15% update their own status

^We both uploaded the same article about 2 hours apart :)

-for academic libraries, over 91% of posts had no comments 82% of user participation was through the "like" button most comments are not from the community, but from within the library system -most of the metrics discussed can be analyzed via the FB Insights page **analyze the literature review in more detail!!! -most library comments are complimentary, general or funny Very few actual library comments/reference Qs or suggestions -pics got more likes than status updates -libraries got more likes than comments *easier to click "like" than to comment... updates show in newsfeed! -"continuous updates and posts are not necessarily the most effective way to attract attention to the wall." *the etiquette of posting! Don't clog up a newsfeed with posts

p.252 No clear distinction between questions that may challenge librarians' comfort levels and those that cannot be answered for truly technical reasons; typically answered in 2-4 hours p256 "reference" questions take longer; p.258 where a "thank you" was received, on average, was three times faster than the response time for no "thank you"; 8% were from users in the library.

*SMS reference services perhaps another way to reinforce social media weak links? -SMS services not as quick and pointed as previously expected, but instead could take as much time as any other transaction *But, are they more convenient?? Texting allows response in user's time! -" What all of these differences indicate is that users and librarians both treat SMS as a reference conversation in which both parties are willing to invest texts and time."

p.403 SMS reference early adopters: Curtin University of Technology in Western Australia & Southeastern Louisiana University, USA. p.404 unless you are quite concise, librarians may need to learn some texting abbreviations. It is possible to send the response in multiple messages (known as spanning); however, our librarians try very hard to fit a reply into one.It is made very clear that SMS reference should be used for short simple factual questions.

-text messaging popular among younger users, perhaps a way to keep users involved with the library? -text message reference can relieve some of the barriers to reference (embarrassment, language, location) *social media reference can do the same!

From slides: Teen online activities: 94% do research for school, 81% research entertainment (movies, sports stars, TV shows, music), 57% watched videos, 55% research universities and schools, 48% bought something. Mentioned activities: fan fiction, teen remixed videos, rate the teacher, ebooks / texting, photo-taking and sharing, homework help. Typical number of texts per day: mean 112. median 50 (teen texters). 8% of teens 12-17 on Twitter.

-reading as a "social contact sport" *how to make the library meme-worthy for teens -94% of students do research for assignments online (steer them to the library how? Create events around exam time? Market the library's databases and librarians ready to assist, etc. Invest in YA eBooks that can be downloaded to devices -teens share, remix and blog more than then average population -avg teen sends 112 text/day *library SMS services can target teens -teens owning smartphones: 35% *mobile apps, games, video, SMS... all ways to target YA audience for libraries *teens are more likely to cross disciplines in research and writing... nothing is merely itself anymore, everything can be, and is connected to more

-stickiness vs persistence: "the probability of adoption based on one or more exposures vs the relative extent to which repeated exposures to a hashtag continue to have significant marginal effects" -"complex contagion": a principle from sociology, which posits that repeated exposures to an idea are particularly crucial when the idea is in some way controversial/contentious" -how does information spread? And why do some info streams allow the dissemination of info more easily than others? -political/controversial hashtags have more stickiness -Twitter created idioms either stick or die out quickly *even if they stick, they wither with time and exposure unless they enter into the popular lexicon, crossing the barrier