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The Mobile for the Cultural Sector Conference will include a wide variety of people from across the Global cultural sector and the technology sector and will bring together the 200+ senior figures from: * museum, gallery and cultural sector curators, directors and board members * digital specialists * commercial strategists * pr and marketing teams * fund-raising and development specialists * quangos and leadership and training bodies * mobile app, website and marketing developers * advertising, planning and creative advertising agencies * network operators, handset manufacturers and technology leaders

Potential museum visitors access information about the organization and decide if they want to visit by using web-based sites such as a museum's website, social media platforms, and peer-review sites over more "traditional" forms of advertising. In fact, when comparing how folks get their information about leisure activities, it's not even close: web and mobile platforms (including social media) are disproportionately influencing your museum's visitation and attendance.

Design Lessons from Storytellers Alternative Uses of Storytelling The use of storytelling can be found in team-building, training and marketing. A short story may be used as an introduction, so that everybody starts to adjust their mindset to absorb and reflect the emotions and feelings embedded in the story and what comes next. You may find stories in business presentations, carefully written by content strategists, in advertising and, of course, in copywriting. It is easy to see how words and speech in different contexts can tell stories. We are used to reading and hearing stories, but how can you help tell a story with design?

Die Bewerbung von Kunst und Kultur ist gar nicht so einfach. TV-Spots oder auch Inserate kosten in der Regel sehr viel Geld, Plakate nimmt kaum noch jemand wahr und im Social Web geht man mit seinen Hinweisen unter, weil mittlerweile fast jede Kultureinrichtung diese Kanäle nutzt.

Mobile Augmented Reality Builds Deep Consumer Engagement "Adding an image to a real scene von Ikea über Kew Gardens zu Wimbledon: eine Sammlung von Anwendungen.