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sherylehlers

AI in Hospitality: The Impact of Artificial Intelligence on the Hotel Industry - 1 views

hoteltechreport.com/...ai-in-hospitality

intelligence hospitality technology

shared by sherylehlers on 01 Feb 23 - No Cached
  • AI in Hospitality: The Impact of Artificial Intelligence on the Hotel Industry By Hotel Tech Report Last updated January 25, 2023 9 min read Revenue Management Systems Livechat & Chatbots TABLE OF CONTENTS Hotel Operations Hotel Revenue Management Hotel Marketing Hotel Sales & MICE Guest Experience Human Resources and Labor Large Chains
  • estimated that 14% of jobs across 21 countries are at high risk of automation.
  • rtificial intelligence (AI) can greatly improve hotel operations by automating repetitive tasks such as booking and contactless check-in processes, freeing up staff to focus on providing personalized service to guests.
  • ...21 more annotations...
  • AI can also assist in setting dynamic pricing based on demand, occupancy and other factors, increasing revenue by charging more for rooms during peak periods and less during off-peak periods.
  • AI will play a role in identifying and targeting the most effective influencers for hotel campaigns, and assist hotels in monitoring social media platforms and identifying customer feedback, sentiment, and brand mentions to respond promptly and improve the guest experience
  • Hoteliers who do not educate themselves about artificial intelligence (AI) risk falling behind in the hospitality industry.
  • will also enhance safety and security by monitoring for potential threats and proactively providing guests with the services and amenities they desire. Additionally, AI will be integrated with virtual reality and augmented reality to provide guests with immersive experiences such as virtual tours, virtual room selection, and virtual events.
  • AI could potentially double annual economic growth rates by 2035
  • 800 million jobs could be displaced by automation by 2030,
  • AI can automate repetitive tasks, allowing hotel staff to focus on more strategic activities such as building relationships with key clients and providing personalized service to guests
  • Hoteliers who understand how to leverage AI tools to become more efficient and effective will become more valuable than ever
  • AI can identify opportunities for upselling and cross-selling to guests
  • AI-powered chatbots and virtual assistants will allow hotel staff to interact with guests in real-time and provide personalized recommendations and assistance
  • bring in more business travelers by leveraging predictive analytics to forecast future demand for group sales
  • AI can assist in real-time analytics to track the performance of group sales and identify areas for improvement, and in optimization by making real-time decisions based on market conditions, guest behavior, and other factors, and identify new revenue opportunities
  • AI can be used to enhance the safety and security of employees, by monitoring for potential threats and alerting hotel management in case of emergency
  • develop more effective marketing strategies and make data-driven decisions
  • Personalization
  • Smart room technology will be integrated with AI
  • Predictive maintenance
  • Inventory management
  • Automation will be one of the key areas where AI will be implemented, as it can automate repetitive tasks such as data entry, inventory management, and customer service, freeing up hotel staff to focus on more strategic activities such as building relationships with key clients and providing personalized service to guests
  • optimize energy efficiency by managing lighting, heating, and cooling systems, resulting in reduced energy consumption and costs
  • increased profitability, improved guest experience, and a competitive advantage over other hotels
  • mabbate on 01 Feb 23
     
    AI will be a major focus in the hospitality industry within the coming years. This article describes the many benefits and few troubles with this technology. Keeping up with technology as a hotelier is a must in the coming years.
  • shineal on 05 Feb 23
     
    This is quite an insightful article, for example, Al could potentially double annual economic growth rates by 2035 thus adding $15.7 trillion to the global economy by 2030. The world is changing, technology is rapidly advancing; therefore, it is paramount that companies try to remain updated, otherwise customers would always choose the property which renders the most efficient and best experience. A very strong point was made concerning hoteliers; if they do not understand how to leverage AL tools to improve their business operations, they would find themselves in very challenging situations.
  • sherylehlers on 29 May 23
     
    The capabilities of AI in the hotel industry are significant in both large hotel chains and small independent ones. If your hotel is not thinking about how to use AI in the near future for revenue management, marketing, personalization, and automation of repetitive tasks then it's going to get left behind. The studies show that AI is going to play a significant role in the economic growth of the global economy with potentially adding $15.7 trillion by 2030.
cborregomarsh

What Is Proximity Marketing and How Does It Work? - 0 views

referralrock.com/...proximity-marketing

shared by cborregomarsh on 26 May 23 - No Cached
  • location-based mobile marketing.It involves sending personalized messages to customers, or triggering other digital branded experiences, when their mobile devices approach a certain location
  • Proximity marketing is location-based mobile marketing. It involves sending personalized messages to customers, or triggering other digital branded experiences, when their mobile devices approach a certain location.
  • NFC lets a nearby phone securely communicate with an RFID (radio frequency identification) chip, so the chip can send customized information to the phone.
  • ...3 more annotations...
  • Geofencing technology lets a business send a message to a phone whenever it comes within a designated radius around a physical location.
  • Beacons operate similarly to geofencing, but they work using Bluetooth technology instead of satellites and cell towers. A beacon is a device around half the size of a smartphone, and can send a Bluetooth signal within a 50–150 yard radius.
  • focused on customers who are already near your place of business, proximity marketing appeals to those most likely to purchase from you.
  • cborregomarsh on 26 May 23
     
    Proximity marketing is a strategic way to market to your customer based on location. Through the use of NFC (Near-Field communication), Geofencing and Beacon, companies can send personalized messages, coupons or other digital branded experiences to customers within a certain radius of the place of business which is supposed to appeal to those most likely to make a purchase.
Alma Beatrice

Property Management Software 101: Getting Setup - Innago - 1 views

innago.com/ent-software-101-getting-setup

software property management landlords accounting technology

shared by Alma Beatrice on 26 May 23 - No Cached
  • As a landlord in 2022, you know that property management software is a game changer. It streamlines the most important aspects of your business and saves you precious time. Even better, there are free platforms with the same capabilities as many paid ones. So, you’ve adopted the technology, but now what? In this article, we will walk through how to get set up and some key things to keep in mind when you’re starting out with property management software.
cborregomarsh

The Rise of Service Robots in the Hospitality Industry: Some Actionable Insights | Bost... - 1 views

www.bu.edu/...ustry-some-actionable-insights

shared by cborregomarsh on 02 Jun 22 - No Cached
  • The current wave of service technologies is service robots, “system-based autonomous and adaptable interfaces that interact, communicate and deliver service to an organization’s customers”
  • Service robots can be equipped with different levels of artificial intelligence: mechanical, analytical, intuitive, and empathetic
  • Intuitive intelligence relates to the capability to process holistic and contextual thinking and thus provide personalized services. Empathetic intelligence refers to the ability to recognize and appropriately respond to people’s emotions. This “highest” level of intelligence enables service robots to deliver socially and emotionally interactive services, which is the ultimate goal of service robotics
  • ...6 more annotations...
  • Service robots with these two levels of intelligence can basically handle functional tasks such as delivering food and answering a customer’s question. They free human staff from the high volume of trivial customer requests rather than taking higher-value roles. 
  • Adoption of service robots could signal low interpersonal contacts, reduce perceived risk of virus transmission
  • Mechanical intelligence relates to standardized and transactional tasks, which require a minimal level of learning
  • Analytical intelligence is based on systematic and rule-based learning from big data and enables logical thinking in decision-making.
  • consumers’ acceptance of service robots is determined not only by its functionality (e.g., perceived usefulness and ease of use), but also by social-emotional and relational elements that robots can provide
  • Service robots are becoming more and more popular in the hospitality industry. The need to provide contactless services to consumers (e.g., robotic food ordering and delivery) further accelerates the adoption of robots.
  • pjohn091 on 02 Jun 22
     
    Throughout this article, service robots are discussed, which communicate, interact, and provide services to clients of an organization. It is possible that service robots can reduce the chance of infectious diseases spread via interpersonal interactions, which could increase the likelihood of visits. There are different types of artificial intelligence that can be incorporated into service robots: mechanical, empathetic, analytical, and intuitive. Standardized and transactional tasks can be handled by mechanical robots, while analytical robots can handle logical thinking in the decision making process. During the implementation of service robots, companies should consider the crucial factors that influence the adoption/acceptance of the new technology by consumers. Robots can also provide social-emotional and relational factors that can be perceived as human by users.
  • krikooo94 on 31 Jan 23
     
    As Covid-19 hit, it came with the implementation of more robotics and AI systems in the hospitality industry. The systems allowed for less human interaction which aided in avoiding being infected. This resulted in customers wanting more of these systems in place as they now prefer the robotics to human staff when it comes to their safety concerns. The robotics have different roles based on their configuration levels.
  • cborregomarsh on 23 May 23
     
    The use of service robots in the hospitality industry is on the rise. They are equipped with different levels of artificial intelligence in order to handle functional tasks as well as provide more personalized services.
sherylehlers

Spring Cleaning: Why Hotels Are Investing in New PMS Systems in 2023 - Hotel-Online - 0 views

www.hotel-online.com/...ing-in-new-pms-systems-in-2023

technology systems investing pms mobile solution

shared by sherylehlers on 23 May 23 - No Cached
  • PMS that can communicate with multiple departments and be mobile-friendly so to be accessed remotely
  • The hardest part of upgrading a hotel’s tech stack is often dedicating the funding towards it
  • IT professionals in hospitality continue to struggle with implementing new mobile solutions and partnered integrations using legacy systems. This issue remains a top challenge for operators across every chain scale, and it is something many hoteliers have chosen to tackle head-on by updating their PMS for improved capabilities and vendor services.
  • ...6 more annotations...
  • modern PMS can provide guests with an expanded mobile reservation system supported by online pre-check-in services and a reliable pre-payment portal. These capabilities have improved the room reservation experience on both sides of the front desk, with operators benefitting from more accurate pre-check-in data. At the same time, guests gain the freedom to book and manage their rooms on their own terms.
  • Mobile check-in was popular before the pandemic, and while it is no longer a necessity for operations, it has nonetheless remained a draw for guests that want to self-serve or at least have the option
  • PMS will be able to maintain communications between multiple departments and more effectively store past conversations for clarification and training purposes.
  • PMS companies are teaming with access control solution and kiosk providers to offer not only online check-in and check-out, but keyless entry.
  • contactless technology movement that has cemented its place in consumer behavior is contactless payments
  • Hotels are becoming more competitive thanks to technology, and the PMS is the bedrock upon which these improvements are being made
  • sherylehlers on 23 May 23
     
    Hotels are investing in new PMS systems to gain a competitive edge with improving guest service, staff and property efficiency and profitability. The new PMS can provide lots of benefits including mobile reservations, online check-in and check-out, keyless entry, contactless payment and mobile two-way messaging. All of these benefits of the new modern PMS will help hotels meet their future goals.
cborregomarsh

5 benefits of global distribution systems for hotels | Hotel Management - 0 views

www.hotelmanagement.net/...istribution-systems-for-hotels

shared by cborregomarsh on 22 Jan 20 - No Cached
  • The main purpose of a global distribution system is to help travel agents search for hotel accommodations that fit a set of criteria.
  • It is a business-to-business system used by companies to stay on top of real-time data about the availability of travel arrangements, such as hotel rooms, to sell them to customers planning to travel
  • The airline industry was searching for a way to automate the travel reservation and booking process for travel agents so that they could more efficiently access information about flight schedules, fares and seat availability.
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  • It was an invention of the airline industry that was first used in the 1960s.
  • There are several major benefits when it comes to global distribution systems within the hotel industry
  • Increased Access to Travel Agents for More Bookings
  • More Efficient Booking Process
  • travel agents are able to bundle travel deals for the same trip
  • Less Expensive than Marketing
  • While there is an initial fee in setting up a global distribution system for a hotel, this is likely much less than a hotel chain would have to invest in marketing costs to see the same increase in bookings
  • many of the leading distribution systems are capable of complete integration with the property-management system, which helps manage the daily operational tasks of a hotel
  • Three major systems used today for hotel bookings are Sabre, Amadeus and Travelport
  • Luis Valdivia on 22 Jan 20
     
    In this article, the author looks at the benefits that hotels derive from implementing global distribution systems (GDS). some of such benefits include an efficient booking process that alleviates administrative burdens in booking rooms. Besides, GDS is less expensive than marketing, and facilitates the integration of property-management systems with the daily operational tasks of a business. Thus, despite its challenges, it is a vital technology in hotels today.
  • cborregomarsh on 22 May 23
     
    GDS is a technology used to help travel agents find real time data of availability of travel arrangements to be sold to customers planning travel. GDS allows agents to access information on pricing, benefit packages, availability of rooms, rental cars, etc. Access to this technology offers many benefits to travel agents, as well as helping to create a more efficient booking process.
Alma Beatrice

How To Choose the Right Property Management Software for You - Innago - 3 views

innago.com/t-property-management-software

software tech technology green solution

shared by Alma Beatrice on 18 May 23 - No Cached
Alma Beatrice liked it
  • Alma Beatrice on 18 May 23
     
    Choosing the right property management software is essential for effectively managing your real estate assets. Consider your specific requirements, such as the size and type of properties you manage, as well as the tasks you need the software to handle. Look for a scalable and flexible solution that can accommodate your growth and integrate with other systems. An intuitive and user-friendly interface is crucial for smooth operations. Evaluate the features and functionality offered, including rent and lease management, maintenance tracking, accounting, tenant communication, and document management. Decide between cloud-based and on-premise software based on your preferences and needs. Ensure the software prioritizes security and data protection. Consider customer support, training options, and pricing to find a solution that fits your budget. Read reviews, seek recommendations, and participate in demos or trials for real insights. By considering these factors and conducting thorough research, you can choose property management software that streamlines operations and maximizes your real estate investments.
cborregomarsh

Cloud Computing Continues to Transform Hospitality - RTInsights - 1 views

www.rtinsights.com/inues-to-transform-hospitality

shared by cborregomarsh on 31 Aug 21 - No Cached
amdelgad liked it
  • Just like databases in the early 90s allowed hotels to manage large numbers of reservations and requests efficiently, cloud solutions offer the chance to remove common frustrations and frictions across the entire ecosystem.
  • Reduce cost: Cloud services allow hospitality industries to pay only for the services they need. Cloud computing also puts smart building management into reality, as well as facilitating projects and maintenance.
  • Improve experiences: Cloud services also provide flexibility in services by allowing staff to operate from anywhere, as an example. Guests also receive the same flexibility to manage their needs from anywhere.
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  • Build responsive infrastructure:
  • Cloud Security
  • Cloud reliability The hospitality industry wants to know that they aren’t adopting another solution that will prove obsolete in just a few years.
  • Even if it’s no fault of the establishment, customers will remember frustration reconciling a bill or having to wait a long time for check-in. The cloud adds a layer of protection against minor hiccups in their experience.
  • Personalize guest offers: Captured data offers a wealth of information. Cloud computing helps hoteliers and other hospitality organizations provide customized experiences and responsive, convenient services.
  • Cloud computing can offer a seamless experience to customers while reducing obstacles to service from the staff side.
  • The Airline was able to improve customer service by providing an instant response to various customer requests and reducing wait times.
  • Pre-arrival: Cloud services capture data from the moment guests first interact with the company or service. The hotel, for example, can make a note of what services or rooms the customer looked at and offer suggestions for upgrades.
  • Arrival: When guests arrive, their information is saved and ready for each member of staff. This offers personalization right from the beginning.
  • Cloud services can offer the full security expertise with automatic updates that the hospitality industry needs to keep information secure.
  • Departure: Not only does the cloud enable a frictionless checkout experience with no surprises, but it can also follow up afterward to continue to nurture relationships and reward loyalty.
  • Preparation: Following guest stays, businesses can enable targeted follow-up. Cloud computing can also handle things like predictive maintenance to reduce downtime, especially during peak seasons.
  • The Hilton made use of cloud computing to monitor all locks within its properties.
  • It’s only one instance of the Hilton’s shift to cloud computing. It has digitized rooms and created a type of mission control for everything from entertainment to ordering room service.
  • The stay: Knowledge of previous stays provides insight into customer preferences. A hotel may address mistakes right from the beginning or identify missed opportunities. Personalization continues with upsell offers that happen as the customer continues to interact with the business.
  • The cloud provides a real end-to-end solution for hospitality that brings back the excitement of travel. In an industry facing stiff competition, this type of solution could be a differentiator for success.
  • Companies can choose a provider familiar with the nuances required for hospitality excellence and reap the benefits of an end-to-end experience.
  • Cloud services also provide flexibility in services by allowing staff to operate from anywhere
  • Cloud services allow hospitality industries to pay only for the services they need.
  • Moving to cloud operations also allows the hospitality industry to scale.
  • In that case, cloud services allow a smooth transition with a central line of communication.
  • cloud solutions offer the chance to remove common frustrations and frictions across the entire ecosystem.
  • Cloud computing helps hoteliers and other hospitality organizations provide customized experiences and responsive, convenient services.
  • rigidity causes issues in connectivity and service. When the internet goes out, or a system goes down, operations cease.
  • Staff can work from anywhere, change devices if necessary, and mitigate the risk of lost or unsecured information.
  • The Hilton’s Room Lock Problem
  • The American Airlines Integration Challenge
  • The space continues to evolve, offering new ways to ingest, process, and protect customer data. And it’s this free flow of data that will allow the hospitality industry to move into the new era of the industry.
  • Use of cloud computing in hospitality continues to evolve, offering ne
  • w ways to ingest, process, and protect customer data.
  • cloud solutions offer the chance to remove common frustrations and frictions across the entire ecosystem.
  • cloud services allow a smooth transition with a central line of communication.
  • Cloud services allow hospitality industries to pay only for the services they need.
  • operate from anywhere,
  • Cloud services also provide flexibility
  • provide customized experiences
  • Staff can work from anywhere
  • he cloud adds a layer of protection against minor hiccups in their experience.
  • security is built-in.
  • Cloud computing can offer a seamless experience to customers while reducing obstacles to service from the staff side.
  • personalization right from the beginning.
  • address mistakes right from the beginning or identify missed opportunities. Personalization continues with upsell
  • handle things like predictive maintenance to reduce downtime
  • this type of solution could be a differentiator for success.
  • It has digitized rooms and created a type of mission control for everything from entertainment to ordering room service.
  • reducing wait times.
  • dlevine4195 on 31 Aug 21
     
    Cloud computing has come a long way. The hospitality industry is quickly incorporating cloud computing services for guest satisfaction and productivity of employees. The article shares several real life examples where cloud computing were beneficial.
  • ...2 more comments...
  • acole066 on 02 Jul 22
     
    As we know, cloud computing is becoming the new norm and is the future for technology but is also transforming the hospitality and tourism industry. Cloud computing allows the hospitality industry to improve travel experiences, provide personalized offers, and also helps the industry reduce cost. With so many advantages, there are some cons of cloud computing that may pose as an issue such as the security and reliability that comes with using cloud computing. However, the pros outweigh the cons and if cloud services can overcome those barriers, the hospitality industry will reach new heights not seen in previous years. With the implementation of cloud computing in the hospitality industry, it will provide a travel experience like no other from start to finish, literally.
  • claudecole on 31 Aug 22
     
    This article discusses the impact that the integration of cloud computing has had on the operations and growth of the hospitality industry as a whole. Companies are optimizing their usage to help them carry out daily tasks while using data and sharing to provide the best guest experience possible. The article also goes into detail regarding the steps being taken by companies to prevent data theft and downtimes. One aspect of the post that I found to be extremely interesting was how it walked me through the integration of cloud computing in every step of guests' stay from pre-arrival to departure.
  • kyleemcroberts on 23 Jan 23
     
    Cloud computing is the future whether businesses want it to be or not. With the growth of technology, we need to embrace one tool that is become very developed, cloud computing. It gives more efficiency to businesses who need to know more about their clientele and also can provide information and data that humans could never do. It gives a more personalized experience to each guest while organizing data much faster than on a excel sheet that stuff have to manually update. It improves experience and reduced cost for business as well. It allows information to be reached anywhere and business can be taken home or traveled with. It brings a new level of security to businesses and customers and allows more flexibility in service in the hospitality industry.
  • cborregomarsh on 17 May 23
     
    Cloud computing transforms hospitality by a offering seamless experience to customers while reducing obstacles to service from the staff side. It also offers individualized, quick solutions in an industry that is highly competitive.
sherylehlers

Open Hospitality: Transitioning The Hotel Industry To A Cloud Ecosystem With Open Integ... - 0 views

www.forbes.com/...cosystem-with-open-integration

shared by sherylehlers on 16 May 23 - No Cached
  • The hospitality industry is witnessing a revolution as several hotel chains and brands embrace modern cloud systems to reduce hardware footprints, enhance customer experience and maintain data safety
  • With the rise in demand for technology to unlock better guest hospitality experiences, hospitality-focused technology innovation is also gaining momentum
  • hotel owners can invest additional cash in innovating hospitality technology to develop and improve core competencies and strengthen the management of hotels and franchise brands.
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  • Cloud computing plays an integral role in the evolution of the hotel industry by offering prompt and easy implementation solutions
  • The transition to cloud technology is mainly driven by the opportunity to scale business operations and revenue growth while providing a seamless guest experience
  • Cloud-based PMS for hotels comes with prompt and economical implementation, effective data security, reduced overhead costs, improved efficiency, user-friendly features, immediate customer support, universal access and better connectivity
  • Open API ensures better data-sharing capabilities between hotel management applications by streamlining hotel operations and user experience
  • Cloud computing plays an instrumental role in ingesting, processing and protecting customer data to power a seamless customer experience driven by data
  • Cloud-based solutions can be integrated to provide customized services to guests, ranging from intelligent keyless experiences to self-check-in and checkout.
  • global hotel industry is moving to an experience-driven paradigm, with technology-led initiatives
  • sherylehlers on 16 May 23
     
    The hospitality industry is finally realizing the advantages of Cloud Computing and are transitioning to it. Hotels want to deliver better guest experiences by providing contactless experiences from checking in to checking out. The on-premises PMS system is moving to the Cloud. This offers better security, reduced costs, universal access and much more.
cborregomarsh

Hospitality Tech Company Journey Secures $5.63M Investment to Transform Hotels with eCo... - 0 views

hospitalitytech.com/ent-transform-hotels-ecommerce

shared by cborregomarsh on 10 May 23 - No Cached
  • Following the successful launch of onejourney® - an all-in-one ecommerce platform for hotels - Journey will use the funding to advance product development and achieve market expansion.
  • Journey Hospitality launched its revolutionary ‘Shopify for hotels’ onejourney® platform, which aggregates all of a hotel’s products and services into live bookable inventory, enabling hotel guests to book multiple products seamlessly online in one basket.
  •  Clients have experienced a 25% reduction in inbound calls and doubled conversion rates, with 30% of their online orders featuring multiple products. 
  • cborregomarsh on 10 May 23
     
    Hospitality tech company invests millions in new eCommerce technology for luxury hotels. Its main goal will be to help hotels maximize property profitability by creating a kind of Shopify for hotels by gathering the hotels products and services into purchasable inventory for guests.
sherylehlers

IRIS Launches New F&B Solutions to Personalise the Digital Ordering Experience and Leve... - 0 views

hoteltechreport.com/...iris-launches-new-fb

solutions experience

shared by sherylehlers on 09 May 23 - No Cached
  • According to the findings of the 2022 report by Oracle and Skift, “Hospitality in 2025: Automated, Intelligent…and More Personal” the majority of hoteliers (81%) expect to see a strong shift in the service model. In reality this means an increase in guest demand for operators to adopt mobile-first technology that offers choice and convenience.
  • Now operators have the option to build and manage their own digital wine lists which can also be used with the IRIS Flat Menu layout, removing the need for a physical menu.
  • Guests will also be able to see how much has been paid by each person in the Order History, making it easy to split amongst large groups.
  • ...1 more annotation...
  • ”These features focus specifically on improving staff efficiencies and personalising the guest experience. Whether that's reducing the need for physical staff presence, providing guests with clear answers to common questions, or making it easier to manage bills and payments, our goal is to provide F&B ordering solutions that satisfy the guest’s needs and add value to their stay.
  • sherylehlers on 09 May 23
     
    The enhancements of ordering food & beverage by this improved app will help to reduce the need for staff and provide a more personalized experience for guests. It offers the ability to manage new revenue streams for example wine sells can be sold as a glass that were not a previous option unless ordered with a staff member. There are endless possibilities of using this app with other hotel departments as well.
lflor087

6 Technologies That Will Make Your Exhibition Stand More Interactive | Open Exhibitions - 1 views

www.openexhibitions.com/ibition-stand-more-interactive

shared by lflor087 on 16 Apr 23 - No Cached
  • This technology allows you to integrate computer-generated images with the real world to create an interactive experience.
  • Triggered Technologies
  • Video
  • ...35 more annotations...
  • Social
  • Interactive Screens
  • Incorporating interactive screens into your exhibition stand will make your users’ experience more immersive
  • This boosts communication with visitors and improves the event experience.
  • Mobile Apps
  • Building your own exclusive mobile app for your exhibition can encourage interaction and engagement before, during, and after the event
  • AR or augmented reality can make your exhibition stand more
  • products, services, and exclusive promotions, as well as real-time event information and schedule
  • You can send visitors and customers relevant information and messages
  • Six Technologies That Will Make Your Exhibition Stand More Interactive
  • immersive for visitors and prospects.
  • nd entertaining
  • Users point their screen at a product and it is transformed into an exciting, informative, a
  • experience on their phone
  • encourage your audience to engage with your products or services in different ways and in doing so bring your brand to life.  
  • Video is a simple technology that continues to be effective at exhibitions
  • Eye-catching visuals can attract visitors and draw attention to your stand.
  • You can be really creative with moving images and use it to showcase your products, tell your brand story, or share exclusive content to start a conversation and increase leads and conversions.
  • Social media is a basic everyday technology that can be utilised to make your exhibition stand more interactive and engaging for visitors
  • demonstrates how you can integrate both online and offline techniques into your exhibition marketing strategy.
  • You could live stream your event on Twitter or Facebook to broaden your audience to those not attending the exhibition
  • You should also use hashtags to encourage social sharing around the event to increase brand awareness
  • give visitors a platform to interact directly with your business.
  • use touch screens which visitors can use to learn more about your products, services, or projects
  • use a dynamic drag and drop photo wall or photo booth.
  • Interactive displays and panels with digital touchpoints can also be used on walls and floors to send important information to visitors
  • many possibilities with interactive screens to increase interaction with your exhibition stand.
  • Triggered technologies can capture the attention of visitors to your stand and create excitement around your brand.
  • Triggered technologies use sensors embedded in your stand to trigger an action
  • A movement like a visitor walking past a certain place on your stand triggers a sensor that can either start a video, turn on a light display, play a sound, or activate a special effect
  • . This encourages interaction with your stand and improves visitor engagement.  
  • about
  • s for presentations and demos
  • technologies to make your exhibition stand more interactive
  • From AR and video to social media, interactive screens, triggered technologies and mobile apps, technology can help make your exhibition stand attract visitors, start a conversation, create a memorable user experience, and engage with customers.
  • lflor087 on 16 Apr 23
     
    Six technologies that can be used for your exhibits, events, trade shows, conferences; we want to make a better experience with our clients and having the event be more interactive is the way to go. Who wants to go to a boring event where you only walk from booth to booth? Interaction is what a lot a in search of and this article helps give you pointers on how to do just that.
lflor087

Social Media Marketing for Hotels: Expert Tips to Boost Your Visibility | Cvent Blog - 0 views

www.cvent.com/...ial-media-marketing-for-hotels

shared by lflor087 on 16 Apr 23 - No Cached
  • social media marketing for hotels will be the make-or-break factor for many hospitality brands
  • why it’s so important, detailed tips, suggested best practices to follow, and examples you can use
  • real-life examples of social media marketing for hotels
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  • Social media marketing is a vital
  • integral part of every hotel's operations
  • has the potential to increase direct bookings and improve brand awareness
  • eight new users join TikTok every second
  • social media marketing increase visibility
  • generate a higher ROI
  • you’ll really stand out from competitors who aren’t putting in the effort on these same channels
  • advises hotels to consider social media as a channel for direct communication with potential new customers
  • that could lead to bookings
  • clear connection between the multi-touch opportunities
  • 1. Share slice-of-life content
  • recommend an 80/20 rule
  • day to day at the hotel
  • share “daily snippets, small but heart-warming stories
  • keep it personal and relatable
  • 2. Use your Google Business Profile
  • clients tend to overlook is Google’s own business review feature
  • they should be regularly posting new photos and encouraging customer reviews by sharing their unique link
  • Any offers, news, and updates should also be added to the posts section to inform potential new customers
  • helpful for tracking
  • connecting content to bookings
  • we have noticed a quick improvement not only on Google 3-Pack ranking but organic searches and direct inquiries are improved
  • 3. Start with music
  • 4. Follow 80/20
  • Social media marketing also gives hotels creative new ways to interact with their audiences.
  • content creation
  • 80% of the content should be related to your destination, travel tips, encouraging engagement
  • 20% should be self-promotional
  • analytics that prove its success
  • “Always focus on quality over quantity.”
  • posting consistently, the algorithm will likely reward you for it on any platform
  • 5. Partner up
  • one strategy that has worked very well for us has been re-posting traveller (reStayer) and influencer photos
  • the benefits go beyond saving time and money on content creation
  • 8. Use a calendar
  • Doing this has also helped build up our brand because those who visit our page see us as a hotel with real people visiting and following us, rather than only professionally-produced photos
  • We choose our influencer and ambassador partners carefully to ensure that the content they produce, their values and key messages resonate with our audience and brand
  • partner share data on what content performed best, this guides our own content strategy
  • great way to get direct feedback
  • love seeing how our stayers interact with the suites and report on what they value to the most
  • 6. Be playful
  • 7. Don’t overthink
  • By engaging with local influencers and those who have taken photographs of our hotel, we have reached new audiences that we otherwise wouldn't be able to, since the creator will often engage back with our content
  • Plot out the exact times and dates you’ll post
  • Create content ahead of time
  • 9. Project manage
  • 10. Choose content pillars
  • 11. Follow SEO rules
  • 2. Analyze the competition
  • Figure out how you can make it better, fill a much-needed gap, or start a marketing channel none of the others are currently using.
  • What are other hotels in your area posting online?
  • 13. reStays
  • lflor087 on 16 Apr 23
     
    This article gives many tips on how to use social media for advertising purposes. You may think that you know a lot about how to advertise or what to use, but this gives you more ideas as well as better ways ito implement you posts in a better and timely manner so that you know your ROI.
lflor087

7 Applications of Augmented Reality in Hospitality Industry | Analytics Steps - 1 views

www.analyticssteps.com/...d-reality-hospitality-industry

shared by lflor087 on 18 Jul 22 - No Cached
  • augmented reality it works in enhancing the experience and satisfaction of the customers. 
  • The prime concern of this industry is the best customer experience while providing their services.
  • Augmented Reality or AR is an interactive experience or enhanced version of the real world to be presented in a more understandable way with the help of computerized tools.
  • ...42 more annotations...
  • can open up various opportunities for a better and smooth customer experience.
  • enhance the physical surroundings by making them more interactive. 
  • stay rooms can have a 3-dimensional display feature on the portal so that the visitors can have a look at them in a realistic way while they are booking
  • extended information provided to them for further detailing enabling them in better choices and decision making by having a 360 degrees virtual tour before being physically present.
  • make the maps more reliable and informative but will make the visits more convenient and informative for the customers. 
  • this is not just a tool to provide a better customer experience, this can be used by the management to maintain the guests and give out accurate instructions and details on the AR-based portal. 
  • This technology is predominantly being used in the hospitality industry to make the people exploring the premises have various wireless connectivity opportunities using their smartphones only. 
  • can help in getting details about the guest and their preferences and choices.
  • This will help in generating a personalized experience for the guest as well as make the process of allotment convenient for the staff. 
  • The users can get related information about the machines and areas under maintenance and also about the estimated time taken in resuming the facility so that they can feel transparent enough with the inconvenience.
  • can call for room service or whatever they need in a rather uncomplicated and hassle-free way in the language of their choice. 
  • Hospitality is a service-based deal.
  • The hotels can enable augmented reality-based games in their premises to keep the visitors engaged and entertained throughout.
  • Augmented Reality or AR is an interactive experience or enhanced version of the real world to be presented in a more understandable way with the help of computerized tools.
  • digital tools like - animations, graphics, sounds, etc. to be able to create an amalgamation of the real and the virtual worlds to be able to get a detailed view of what is present or the necessary information related to it which is put on. 
  • can be accessed via smartphones and internet-based devices. This can be done via scanning a barcode printed on real-life items to get an artificial view of them or by applications specially crafted for specific purposes.
  • 1. Interactive Hotel Rooms 
  • Also augmented reality-based interfaces are capable of providing a lot of information to the guests or to the staff that they might need, this makes the process as easy as pointing the camera to a real thing which might then connect to the related server to fetch the required information. 
  • Augmented reality can be used by hotels to enhance the physical surroundings by making them more interactive.
  • The stay rooms can have a 3-dimensional display feature on the portal so that the visitors can have a look at them in a realistic way while they are booking a room or seeking to grab a service. 
  • 360 degrees virtual tour before being physically present. 
  • 2. Map Features 
  • Hotels and resorts around the tourist hub can have this feature where the visitors can point their smartphones to a map to get a view of the other places of interest and their timings with other details nearby
  • 3. Gamification 
  • The hotels can enable augmented reality-based games in their premises to keep the visitors engaged and entertained throughout.
  • Hotels can engage in games like treasure hunts by taking them to a virtual platform, improvising the features as per their discretion which can be played on their premises.
  • 4. Beacon Technology
  • Beacon Technology works by the Bluetooth-based interface somehow connected to the concept of augmented reality which allows the people operating to send related information when the users are in specific locations. 
  • This technology is predominantly being used in the hospitality industry to make the people exploring the premises have various wireless connectivity opportunities using their smartphones only. 
  • 5. Guest Recognition
  • guest recognition can become the catalyst in providing relatively better and convenient services to them.
  • Augmented reality-based applications can help in getting details about the guest and their preferences and choices. IoT based cameras can be used in connectivity with the AR setup working by providing the details about the guest and their previous stays, the services they took, room preferences, food preferences, etc.   
  • 6. Maintenance Information
  • The users can get related information about the machines and areas under maintenance and also about the estimated time taken in resuming the facility so that they can feel transparent enough with the inconvenience.
  • 7. Translation Facilities 
  • In such a case augmented reality can come to the rescue, for instance, the guests can point their smartphones at the various texts and guides or even the hotel menu, for instance, to get the related information with the option to choose from multiple languages.
  • Examples of AR in Hospitality   Starwood Hotels uses beacon technology to send the virtual keys to the guests which helps them in unlocking the room using their phones.   Holiday Inn has this feature where the guests can point their smartphones to see the realistically virtual depictions of famous celebrities in the hotel.   Premier Inn has rooms with maps installed in them enabling guests to point their smartphones at them to have information about the nearest points of attraction.    The Mansion uses AR-based brochures to display its accommodation facilities to its guests. 
  • AR can be put to use combined with other technological dimensions like IoT, big data, and virtual reality to maximize usage. Also, this is not just a tool to provide a better customer experience, this can be used by the management to maintain the guests and give out accurate instructions and details on the AR-based portal. 
  • e most hassle-free ways
  • ces in th
  • The host and guest mutual interaction seek to deliver and get the best servi
  • Hospitality is basically an umbrella term for multiple guests and host-based services like hotels, motels, resorts, restaurants, theme parks
  • Amanda Acosta on 18 Jul 22
     
    Augmented reality is flooding the hospitality industry with its many features. As stated in the article, "AR is an interactive experience or enhanced version of the real world to be presented in a more understandable way". Anyone is the hospitality industry knows and are aware of the convenience and satisfaction AR/AI/VI brings to both the guests and businesses. A great example mentioned is the article is how AR can aid travelers from out of the country where there is a language barrier. This provides an untroubled trip, and not to mention a safer trip for someone in a new country. A feature we are seeing a lot now-a-days and many hotels using is 3D models of their rooms and amenities. This allows the guest to tour and experience the hotel without even stepping foot in the hotel yet. AR/AI/VR provides a realistic experience as well as aids in collecting data for businesses and creating better and even personalized experiences.
  • earagon22 on 18 Jul 22
     
    This article delves into numerous different uses augmented reality (AR) could have in hotel properties. AR is an interactive experience and/or enhanced version of the real world. AR has the abiliy to mobile with internet connection and cell phones. This article suggests interactive hotel rooms, maps, or even guest recognition. They even mentioned how Holiday Inn will allow for cameras on phones to show celebrities in the hotel or even Starwood Hotels utilizing beacon technology to send keys to guests smartphones.
smajo003

Local Economies Definition: Everything You Need to Know - 0 views

www.sustainablebusinesstoolkit.com/ity-development-social-capital

shared by smajo003 on 13 Apr 23 - No Cached
  • A circular economy prevails, which benefits the community, the residents, and the environment.  
  • smajo003 on 13 Apr 23
     
    If we begin to look at things through more of a local economy then we will begin to have more responsibility on how we dispose of our e waste. Because we have more of an understanding of how it will directly effect the environment around us.
smajo003

Location-Based Marketing: The Ultimate Guide [2023] | GroundTruth - 1 views

www.groundtruth.com/...location-based-marketing-101

shared by smajo003 on 20 Sep 21 - No Cached
  • around 83% of marketers say they can run more successful campaigns when they use location data.
    • teresastas
      teresastas on 20 Sep 21
       
      This is because they feel like they understand what their customers need and they can deliver that.
  • more than 225 million American consumers, and 94% of all millennials, now own a smartphone. And they’re using them more and more.
    • teresastas
      teresastas on 20 Sep 21
       
      This is important because location based marketing only works with a smart phone.
  • consumers now spend more time daily on mobile devices (3 hours and 43 minutes) than watching TV (3 hours and 35 minutes).
    • teresastas
      teresastas on 20 Sep 21
       
      I would say that most people watching TV are still on their smart phones. It's clear that if you can advertise to someone's phone it's more effective than TV in this day.
  • ...23 more annotations...
  • If you want to grab customers’ eyeballs, you need to market where they’re looking. That’s why using location-based  advertising to target mobile device users is a smart marketing strategy.
  • IP address marketing lets you use that location information to target your marketing.
  • GPS marketing lets you target promotions based on this location information.
  • geofencing marketing involves setting up a virtual location or radius so that you can market to people with in that area. Related to that, proximity marketing lets you target advertising and marketing campaigns to people who are within range of a geofence you have previously setup.
  • Beacon marketing or beacon advertising allows you to use physical devices called beacons within the premises of a business to target marketing to people who are within range of that beacon.
  • Blueprints create geographical boundaries around points of interest and locations.
  • Proximity targeting lets you reach your desired customers in real time in or near locations you have previously geofenced.
  • Weather targeting lets you use prevailing or upcoming weather conditions to target ads and marketing promotions.
  • Geoconquesting is about using location data to win business from your competitors.
  • Audience targeting lets you market to people based on location, online and offline behavior, demographics, interests, and more.
  • Location-Based Marketing Benefits
    • teresastas
      teresastas on 20 Sep 21
       
      There are 4 major marketing benefits to location based advertising. 1. Location Targeting (target ads to customers within a range of your business or competitor). 2. Data Offerings (marketers can gain deep understanding of customers shopping behaviors). 3. Enhanced Targeting (personalizing ads to the consumer making conversions more likely and improving ROI on ad spends). 4. Cost Per Visit Performance Model (you only pay when the consumer clicks on the ad, visits the store, or hits a certain number of impressions)/
  • 1. Location Targeting
  • 2. Data Offerings
  • 3. Enhanced Targeting
  • 4. Cost Per Visit Performance Model
  • Location-Based Marketing Disadvantages
    • teresastas
      teresastas on 20 Sep 21
       
      Four disadvantages of Location Based Marketing. 1. Opt-In Requirements (consumers must give permission for apps to access location data). 2. Non-Smartphone Users (although this is becoming increasing irrelevant consumers without smartphones can't be geotargeted). 3. Inappropriate Targeting (It's important to segment your audience properly to get conversions). 4. Ineffective Location Data (the effectiveness of geolocation marketing relies on accurate location data).
  • 1. Opt-In Requirements
  • 2. Non-Smartphone Users
  • 3. Inappropriate Targeting
  • 4. Ineffective Location Data
  • Location-based marketing is an extremely effective tool for getting the word out about your business. It’s had the most success in boosting in-store traffic and increasing brand awareness. It’s also a relatively cost-effective form of advertising compared with other advertising methods.
  • What is Location-Based Marketing?
    • teresastas
      teresastas on 20 Sep 21
       
      This article covers location-based marketing, explaining that it is when we use location data from a consumers device to display relevant content to them. It also discusses the importance of location0based marketing and why we should be using it, citing that "consumers now spend more time daily on mobile devices than watching TV". We learn that there are many types of location-based marketing but the six key types are IP address marketing, GPS marketing, geofencing marketing, proximity marketing, beacon marketing and blueprints location-based marketing. The article also discusses how to use location-based marketing correctly and the benefits and disadvantages.
  • Opt-In Requirements Place-based advertising only works when users use the location technology on their phones AND give verified apps access to that data. However, many people don’t do this because of privacy concerns. Without their participation, there’s no way to use location targeting with this group of users.
  • smajo003 on 06 Apr 23
     
    Opt-In Requirements When learning about location based marketing, I immediately thought about the opt-in requirements that many shoppers would not agree to. Because our phones are sued for everything, allowing such access can pose concern for privacy threats.
lflor087

Top 20 Best Hotel PMS Systems in 2023 - Financesonline.com - 0 views

financesonline.com/best-hotel-pms-systems

shared by lflor087 on 24 Mar 23 - No Cached
  • The best hotel PMS system in 2023 is Preno,
  • a cloud-based platform that combines usability and powerful features of hotel PMS, booking engine, guest management, and accounting solutions to deliver top-quality hotel management capabilities. By streamlining workflows, it maximizes productivity while minimizing costs.
  • There are new post-pandemic preferences and demands that include holistic health and wellness offerings and digitalized guest experiences. These entail new investments, best practices, and, of course, new technology.
  • ...5 more annotations...
  • Demands include new facilities such as hotel workspaces, digital conference facilities, and on-demand digital entertainment.
  • managers are likely to need a single hub to manage operations. This is where property management system solutions are helpful.
  • here are the best hotel PMS systems that you can find on the market today
  • MS Systems
  • List of 20 Best Hotel P
  • lflor087 on 24 Mar 23
     
    This is a list of the top PMS systems for hotels. Finances online choose Preno as the number PMS system for hotels. PMS helps companies a lot; from streamlining workflows, to maximizing productivity while at the same time minimizing costs and other powerful features for hotels (guest management, accoun ting solutions, booking engine, and more).
lflor087

Advantages Of Cloud Computing For Hotel Industry - Hotelogix - 0 views

www.hotelogix.com/...d-computing-for-hotel-industry

shared by lflor087 on 23 Mar 23 - No Cached
  • businesses don’t have to burden themselves by storing data in traditional in-house servers
  • they can opt for a cloud service that would store their data in secured data centres.
  • Not only the big hotel chains but today, even independent and small hotels have strong management tools within their reach. There are several benefits of using the cloud and they have helped several hotels across the world to strengthen up their business — from increasing operational efficiency to lowering the management costs.
  • ...17 more annotations...
  • cloud-based services are now replacing the old and traditional systems at all levels. Infrastructure as a service (IaaS), Software as a service (SaaS), and platform as a service (PaaS) have all become the first choice of cloud computing services for many hospitality businesses. And they are all charged up with the amazing benefits of cloud computing.
  • By making use of cloud computing, as a hotelier, you pay only for what you demand. It specifies that your upfront costs are kept low as you are only paying for the computing power and cloud storage which your hotel actually needs.
  • Hoteliers Can Cut Huge Business Costs With Cloud Computing
  • it is the first and foremost thing which you should implement in your hotel business. Why? Because it will help you to bring the cost down by a significant percentage.
  • some of the major benefits of cloud computing in the hospitality industry
  • Cloud computing in the hospitality industry also shortens the project time resulting in costs cutting and higher productivity
  • cloud computing can benefit hoteliers by bringing down costs like energy, hardware and operations.
  • In the hospitality industry, Cloud Computing is a mixture of PaaS, SaaS and IaaS. It operates on the model of Use, Builds, and Migrate.
  • Cloud Computing Leads To Improved & Enhanced Guest Experiences
  • The two main purposes of an efficient and effective hotel PMS are: offer the hotel staff the best set of management tools assist you to ensure the top-notch guest experience
  • An added advantage of cloud computing is that it frees your staff from their otherwise fixed terminals and lets them work independently and even more efficiently. Being on the cloud also means that hotel check-ins can be done from smartphones or tablets and not only through the hotel front desk. That’s not all, other benefits of moving to the cloud include increased in the speed at which the guests access the products and services, thus only creating seamless hotel experiences for them.
  • Direct Bookings Are Made Easy With Cloud Computing
  • Hotels can upgrade their hotel website with cloud-powered services such as web booking engine that can be integrated to the hotel PMS. Also, one of the major benefits is the real-time update — it makes the process much smoother and cheaper, and saves a lot of time. Now, hoteliers can focus more on the aspects that would better guest experience and increase the revenue of the property.
  • Cloud Computing In Hospitality Industry Makes Working Remotely Possible
  • when you put your hotel process and management on the cloud, it provides you with the flexibility to access it and work on it from any part of the world — all you need is a steady internet connection and a smart device (a laptop, or a computer, or mobile phone or tablet.)
  • Outlook
  • When it comes to the benefits of cloud computing in the hospitality industry, the list includes enhanced guest experiences, massive reduction in costs, faster services and their seamless access, software and service security, and more flexibility.
  • lflor087 on 23 Mar 23
     
    This article talks about some of the advantages that cloud computing offers hotels and their guests. Cloud computing saves money for hotels. Is easier, more efficient, and more cost effective.
lflor087

Top Information Systems Used in the Hotel Industry | SOEG Hospitality - 0 views

www.soegjobs.com/on-systems-used-hotel-industry

shared by lflor087 on 23 Mar 23 - No Cached
  • Information systems in the Hotel industry refer to computer systems in a hotel that supply information about that hotel’s business operations.
  • Information systems play a crucial role in the hotel industry as they facilitate planning, management, overall operations of the hotels as well as policymaking.
  • Information systems typically include all computerised systems which are used to gather data continuously both for use internally and externally.
  • ...1 more annotation...
  • Using these information systems in the Hotel is good for the implementation of Hotel Marketing strategies for gaining a competitive advantage.
  • lflor087 on 23 Mar 23
     
    This article gives an overview of information technologies in hospitality and the benefits that come with it. It gives you several information technologies that are being used in hospitality.
chicao27

Marketing hotels using: global distribution systems: hotel operators can gain room sale... - 0 views

go.gale.com/...retrieve.do

technology hospitality hotel travel

shared by chicao27 on 22 Mar 23 - No Cached
  • chicao27 on 22 Mar 23
     
    This article is appropriate for those who want to gain historical knowledge of the evolution of Global Distribution Systems (GDS) over the last few decades. The whole history of airlines' creation of the system and how they adapted to insert the computerized reservation system in the 70s. The article offers, through didactic illustrations, the evolution of the system and future perspectives that have been implemented today. Furthermore, offering a brief description of the analog era, the implementation of electronic booking, and how travel agents adapted to new technologies. Overall, it is an excellent source of information that serves as a basis for a better understanding the system's evolution today.
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