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Have Restaurants Altered Their Social Media Approach? | Boston Hospitality Review - 2 views

www.bu.edu/...ed-their-social-media-approach Hospitality Technology marketing
shared by ahyla001 on 13 Feb 23 - No Cached
  • The pandemic has brought with it confirmation that digital transformation is not only necessary but essential to business longevity.
  • while time spent online has skyrocketed by 37%, consumers “won’t go back to offline channels.” Nearly a third (29%) said “they’ll be using digital channels increasingly more post-crisis.”
  • between 46% and 51% of American adults are using social media more since the outbreak of COVID-19 began. More recently, the same survey conducted by The Harris Poll found that 51% of total respondents – 60% of those ages 18 to 34, 64% of those ages 35 to 49, and 34% of those ages 65 and up
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  •  30% of millennial diners actively avoid restaurants with a weak Instagram presence. As such, restaurants should seek to optimize their digital presence on the platform to drive engagement and sales. 
  • “Many restaurants that never paid for posts on Instagram prior to the pandemic now find the investment well worth their dollar,”
  • show people that they care and connect with consumers on a more “purposeful” level to ultimately build trust with their community and those within it.
  • “Now, more than ever, every dollar counts, and brands must remain extraordinarily vigilant about allocating dollars into marketing tools that will move the needle,”
  • “As much as COVID was one of the worst things to happen to society and to our industry. It’s forced us to become more innovative than ever before.”
  • ahyla001 on 13 Feb 23
     
    This article is about the integration of social media in marketing for restaurants, and particularly how that has adapted and changed as a result of the pandemic. The article gives a brief introduction with some statistics outlining the particular usage of social media by different generations and how they make decisions regarding the content they see on that social platform. It then goes into detail about how Instagram is the primary platform that leads to success for restaurants marketing. It then takes a slight turn and explains that many consumers are looking to give their business and attention to entities that take social or other stands and seem to have a genuine care for making the world a better place. It has also been shown that outsourcing of marketing has reduced as a result of the pandemic and the need to save money during the hard times. Additionally, there is something that consumers find appealing about the genuine marketing that an internal employee is able to do on a platform such as instagram. The article concludes that even though the pandemic has been a terrible thing, it has forced restaurants to become more proactive and innovative in their marketing strategies.
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Why and How to Use Proximity Marketing for Restaurants? - 0 views

www.ezeeoptimus.com/...mity-marketing-for-restaurants restaurants proximity hospitality
shared by armanyleblanc767 on 08 Jul 22 - No Cached
  • More than 80% of the world’s population now own a smartphone, and a huge chunk of these smartphone owners are constantly sharing their location for different reasons.
  • This marketing strategy is all about marketing to your customers at the right time and place
  • How Can Proximity Marketing be Used in Restaurants? Proximity marketing allows you to target a specific location. Unlike broad-based marketing tools, you can focus on a particular customer group that is easier to convert based on their proximity to your business. 
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  • Proximity ma
  • Therefore, it is essential to ensure your restaurant is visible on Google Maps, Bing, and Yelp searches. 
  • Geomarketing is the practice of serving customers with specific ads when near your restaurants.
  • Beacons are small Bluetooth-enabled mobile devices that you set up in particular spots in your restaurant. You can then use them to pass information as text or images/videos to consumers within its range.
  • Customers can scan or tap the QR code using their mobile devices to reveal the marketing campaign. These QR codes are easy to create and customize with QR code generators.
  • . You can use discounts or offer some free items to attract these new customers to your restaurant and make sure they have a wonderful experience, so they become regular customers.
  • This can include exclusive discounts and events such as free food sampling to incentivize loyalty program members to remain loyal.
  • You can use beacons to determine the number of people in the restaurant and use this to inform other customers whether the restaurant is crowded. 
  • It will allow you to create combo deals that can help you refer customers to each other to increase sales.
  • Proximity Marketing for Restaurants will not only allow you to send personalized messages to your customers but can also alert your staff when a loyal customer walks in. 
  • The real-time connection will give your business a better opportunity to engage the customers and build stronger relationships.
  • you can promote your restaurant and the unique benefits it offers in a way the customers will find most relevant and appreciate.
  • The marketing technique makes it easy to deliver the offers straight to the customer’s mobile phones, ensuring they do not miss out on the offer.
  • This can be very useful for individuals walking around trying to figure out where and what to eat.
  • You can then use this information to create a tailored menu for them that you are sure they will love every time they visit your restaurant. 
  • , proximity marketing can also help you develop custom prices for different customers.
  • If your restaurant has a loyalty reward program, proximity marketing can be beneficial for its promotion.
  • It was only a matter of time before businesses utilized this to develop innovative marketing solutions like proximity marketing.
  • Proximity Marketing for Restaurants has become a popular tool
  • easy to pass the information on the latest deals, special offers, and discounts. 
  • is to entice customers to make a decision to buy from your business in the immediate or near future.
  • The ads can be advertising discounts, new offers, or specials for the day. The main aim is to get more people within your restaurant’s locality to give it a try.
  • You should check your restaurant’s online presence on these platforms often and make sure important information such as the name of your restaurant and the exact location is correct and up-to-date.
  • 2. Use Beacons for Geomarketing Ads
  • 1. Make your Restaurant More Visible
  • 3. Market to New Customers
  • 4. Promoting Loyalty Reward Programs
  • Proximity Marketing Can Improve Customer Experience
  • 1. Personalized Experience
  • 2. Real-time Connection
  • 3. In-depth Customer Data
  • , you can get crucial insights from their buying behaviors to how much time they spend in your restaurant.
  • 4. Easy Delivery of Time-Sensitive Offers
  • 5. Laser-focused Targeting
  • A message popping up on their phone with your deal of the day can effectively influence them to try out your restaurant and help them decide what to eat.
  • Proximity marketing for restaurants allows you to know your loyal customers better
  • This further enhances customer loyalty and ensures they have the best experience in your eatery
  • 4. You Can Let Customers Know if the Restaurant is Crowded or Not
  • tvill22 on 08 Jul 22
     
    This article talked about how and why to use proximity marketing for your restaurant. They started off by talking about how many people have smart phones and how restaurants can use this to their benefit. There were a couple benefits of proximity marketing this article brought up that i thought were great ideas. The first being partnering with other business and restaurants to create combo deals. The other being just hoe in-depth you can personalize the experience using proximity marketing.
  • akopp008 on 25 Jul 22
     
    Proximity marketing can be used in many different ways in the hospitality business. For restaurants specificially it can help enhance the customer experience, increase customers, maintain loyal customers, boost sales, make customers want to keep coming and more. Proximity marketing allows restaurants and all the hospitality industry to focus more on their clientele and who they want to reach in many ways and can be a great tools for sales.
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Top Proximity Marketing Tactics And Tools For 2023 | MarTech Cube - 0 views

www.martechcube.com/ing-tactics-and-tools-for-2023 Proximity Marketing Technology
shared by deranique on 13 Feb 23 - No Cached
emilywest5 liked it
  • Proximity marketing is an instant and personalized solution that helps to engage consumers and understand their buying behavior which enables buyers to make purchasing decisions.
  • Proximity marketing is also known as hyper-local marketing. This marketing tactic helps consumers get notified of offers, coupons, and discounts allowed by certain stores or shops specifically designed for that particular individual. Personalized advertising is restricted to the specific local area based on the technologies like Bluetooth, beacon, WiFi, geofencing, near-field communications (NFC), and QR codes.
    • deranique
      deranique on 13 Feb 23
       
      Provides definition & A list of the various form of connectivity to current and future customers.
  • Why is proximity marketing important? Business entities can easily target consumers by geotargeting feature Increases engagement by just downloading mobile applications Bluetooth/beacons help to pitch products through app notification Proximity marketing allows a competitive advantage for marketers Push notifications pop up and initiate communication with consumers Proximity marketing offers a personalized experience to consumers
    • deranique
      deranique on 13 Feb 23
       
      The importance of proximity marketing to the consumer and company.
  • ...11 more annotations...
  • Hyperlocal marketing is useful to target potential customers with more customized advertisements based on buying patterns.
  • Proximity marketing tools & tactics also analyze the particular location and influence consumers’ purchase decisions in the near future.
  • Local advertising consists of small shops, local area marketers, shopping complexes, city blocks, store outlets, and small places where businesses pitch and promote their products and services.
    • deranique
      deranique on 13 Feb 23
       
      Various things that are marketed using advertisements.
  • QR codes
  • WiFi
  • Bluetooth Beacons
  • NFC
  • Geofencing
  • RFID
  • A proximity marketing strategy is highly useful for business owners to influence local area consumers.
  • The objective of proximity technology is to improve the consumer experience with more interactions. Utilizing timely and physically relevant data is key to the success of hyperlocal marketing strategies.
  • emilywest5 on 13 Feb 23
     
    I like how this article broke down proximity marketing and which tools it targets for different consumers. I also enjoyed the graph is used for popular proximity marketing solutions. This article helped me understand this concept a bit more and in an easy way
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Developing an eMarketing model for tourism and hospitality: a keyword analysis - ProQuest - 0 views

www.proquest.com/...2498998516 technology hospitality tech software business hotel travel
shared by emilywest5 on 13 Feb 23 - No Cached
  • Advances in IT have prompted the hospitality and tourism industries to move in a new direction, i.e. internet marketing or eMarketing (Leung et al., 2015)
  • On the other hand, from the customer perspective, tourism and hospitality are an information-intensive consumption experience because a customer might make considerable efforts to collect information and understand the image of a travel destination before making a purchase decision (Kim and Law, 2015). In this regard, search engines and social media are two of most fundamental information sources for making such decisions (Xiang and Gretzel, 2010). With their information-sharing capability, social media empower customers, granting them a “democratic consumption culture” by reducing information asymmetry and increasing their bargaining power (Leung et al., 2013). The pervasiveness and powerful computational capability of mobile technology make it possible for tourists to easily access information, book online services or even make impromptu purchases (Kim and Law, 2015). Apparently, the tourism and hospitality industries have been facing a revolution that has arisen largely because of IT turbulence (Piccoli, 2008).
  • Studies suggest that IT plays a prominent role in the tourism and hospitality industries, and it will be imperative, and indeed beneficial, for tourism and hospitality practitioners and scholars to keep abreast of all the advances in IT
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  • Correspondingly, the frontiers of IT-related research will not only benefit the innovation and encroachment of the industry but also support managers, researchers, policymakers and other interested audiences in understanding the progress of developing trends and themes in the context of IT development
  • Among these analyzes, the keyword co-occurrence network particularly aims to construct knowledge, as the keywords of an article are anchored by the authors to distill the core concepts of a paper. Keywords generally represent the main idea of a research paper and express authors’ understandings of their work within the thematic context of their research domains (Ali et al., 2019). Keywords are regarded as one of the most meaningful indicators of an article’s content (Weismayer and Pezenka, 2017). Although keywords indicate the topic area and key variables/theories used in a study, they do not convey key findings such as the causal relationship between two keywords. Nevertheless, a group of keywords from the same domain creates an intellectual knowledge map of that realm. A knowledge map is generated from keywords according to the following steps
  • Keywords are collected from journal articles. A network of these keywords is built. A knowledge map connects the same keywords in different articles. A complete knowledge map is formed when all articles undergo the previous three steps.
  • eMarketing Capability As this study’s model of eMarketing capabilities is a major contribution and these capabilities play a critical role in marketing performance, future studies can investigate the antecedents/consequences of eMarketing capability, develop a scale or investigate the formation process of this construct. Future studies might validate the proposed model-based either on a single eMarketing capability or on multiple eMarketing capabilities. Empirical studies could benefit the development of research concerning eMarketing tourism and hospitality.
  • 3. Methods3.1 Data collection
  • 3.2 Data processing
  • 3.3 Analysis process and tools
  • Emerging Digital Technologies The purpose of this study is aimed at understanding the impact of IT on tourism and hospitality. However, as IT continues to evolve and advance, and as new technologies often alter customers’ behavior, as well as firms’ marketing strategies, it is necessary to pay attention to the impact of new digital technologies on focal fields. Specifically, it could be interesting and promising to explore the impact and role of forthcoming digital technologies in different eras, specifically, artificial intelligence, machine leaning, AR, virtual reality (VR), mixed reality (MR), chatbots, robotics, blockchain, 5 G or the internet of things (Park et al., 2018; Tung and Au, 2018).
  • As the database contains journals from various domains, this study first identified the target journals by using the keywords “travel,” “tourism” and “hospitality,” identifying 24 journals. Next, as these journals are affiliated with different publishers, the keywords “IT*,” “IS” and “technology*” were input to search ICT-related articles on the official website of each journal from its first issue to April 2020.
  • Customer Equity and Engagement Value Customer equity and engagement value are two of the crucial variables that require a better understanding in the eMarketing tourism and hospitality research. With the application and support of advanced IT and quantitative mathematical models, it will be valuable for future work to explore all aspects of the factors that influence customer experiences over time to synergize and maximize customer equity and CEV for DMOs or hotels.
  • Marketing Performance Apart from loyalty, other marketing performance indicators including financial and non-financial ones are encouraged to be developed. Such work will contribute to both the tourism and hospitality academia and allow industrial managers to link financial performance with innovative IT in terms of profit, sales revenue or cash flow. Moreover, assessing non-financial marketing performance (market share, quality of services or CEV) will help researchers and managers better understand the predictors of future financial performance than traditional accounting measures have in the past, and it should also supplement financial indicators in internal accounting systems (Ittner and Larcker, 1998). Finally, it will be contributory to develop a combined indicator linking financial and non-financial measures. Table 4 summarizes the overview of future research avenues.
  • emilywest5 on 13 Feb 23
     
    This article is about how hospitality and tourism have been reshaped through IT, eMarketing and how it has helped prove sales, information, made destinations more popular and also help travelers plan. eMarketing also is a massive platform for word of mouth. This study also shows what helped eMarketing become what it is. When certain things are typed into search bars, this data is collected and used for eMakreting and to target specific groups of people.
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Proximity Marketing Market 2023 Industry Breakdown for Major Key Manufacturers, Growth ... - 0 views

www.digitaljournal.com/...osoft-apple-zebra-technologies
shared by mattiebell on 13 Feb 23 - No Cached
  • Global Proximity Marketing Market Research Report provides a key analysis of the market status of Proximity Marketing with the best facts and figures, meaning, definition, SWOT analysis, expert opinions, and the latest developments across the globe.
  • Google Microsoft Apple
  • Wi-Fi BLE Beacon Near Field Communication (NFC) GPS Geofencing
  • ...1 more annotation...
  • ➤ Unbiased conclusions and market insights. ➤ 24×7 customer service available to address client queries. ➤ Highly efficient and experienced team of analysts striving to create top-quality reports. ➤ Our reports have facilitated the growth of over 500 companies. ➤ The systematic and methodical market research process.
  • mattiebell on 13 Feb 23
     
    This article talks about research surrounding analysis of global proximity marketing. The article categorizes several things such as sales, revenue, cost structure, and more. It includes data on some of the most well known companies in the world, including Google, Microsoft, Apple, and more. This research is important because it provides a business overview of the sustainability of proximity marketing and discusses its implications for the marketing and sales industries, which hospitality falls under.
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The Power of Geo-Targeting | Boston Hospitality Review - 0 views

www.bu.edu/...the-power-of-geo-targeting
shared by bbalthaser on 12 Feb 23 - No Cached
  • companies using digital marketing techniques had, have, and will have to adapt the targeting methods to reach their audience. 
  • companies must target audiences efficiently with appropriate messages, not just demographically, but also geographically.
  • Geo-targeting means marketing to a set of specific users based on their location.
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  • Geofencing creates a radius or boundary where ads are posted, whereas geo-targeting regards a more general location.
  • Electronic word-of-mouth communication refers to any positive or negative statement made by potential, actual or former customers about a product or company which is made available to multiples of people and/or institutions and is spread over the internet (Cheung et al, 2010).
  • understanding their guests on a more granular level (Cheung et al, 2010).
  • “Hotels can no longer take a blanketed approach towards their consumers; they must understand where guests are coming from and the impact of a hotel’s digital footprint.”
  • Hotels prioritizing direct business capture approximately 95% more revenue versus the 80% revenue from indirect channels (Revenue-Hub.com).
  • According to Stratosjets.com, “72% of mobile bookings happen within 48 hours of last-minute Google searches that include the words ‘tonight’ and ‘today,’ and 70% of all customers conduct their research on a smartphone” (Steve Deane, 2021).
  • How does a hotel measure the success of geo-targeting? Simply put, revenue. 
  • . According to SmartBugMedia, 71% of consumers prefer a personalized ad experience, and three of four consumers complete an action after receiving a message when approaching a specific location (Amber Kemmis, SmartBugMedia, Jan 2020).
  • VPN allows the user to locate the device in a location other than the actual one. Thus, it could prevent appropriately targeting a user.
  • Existing and past guests are “far more precious” to a property (Starkov) since the CAC (customer acquisition cost) is far less than acquiring new guests.
  • Where are the hotel guests coming from? Are the incoming guests here for leisure, business, or are they group travelers?
  • Use of CRM technology such as Cendyn, Revinate, and SHR, allows the property to create 360-degree guest profiles.
  • Denny’s implemented a geo-targeting strategy that sent specific promotions to existing customers that were within a location which resulted in an 11.6% increase to in-store visits.
  • geo-targeting is an asset for hoteliers to stay relevant.
  • bbalthaser on 12 Feb 23
     
    Geo-targeting is a step above geo-fencing and like that of Proximity marketing is a digital marketing technique meant to geographically target consumers within a set of parameters. The purpose of this is that while digital marketing has been around, is being used and the future of it is quite relevant it requires companies to adapt using various methods of marketing to reach the consumer. And geography is an area that is highly required. And unlike geo-fencing, geo-targeting is more generalized in the locale. It is asserted that companies need to have a better understanding of their guests at a basic level than before. "Hotels can no longer take a blanketed approach---understanding where a guest is coming from and the impact of a hotel's digital footprint" is just as important. A reason hotels might want to use geo-targeting is that direct business captures "95% more revenue than that of indirect channels". Interested enough many guests book last minute and that accounts for 72% off mobile bookings. Geo-targeting relies on revenue to determine its success. One issue noted is the use of VPNs can create miss-targeting when users are receiving messages from a location they are not in. Several things to note are prioritizing a focus on existing and prior guests because they cost less than advertising to new guests. Secondly, using CRM can create personalization through guest profiles and add an extra special factor to their experience. One example shown was Denny's and it showed an increase in visits. Geo-targeting is a marketing strategy that can help companies stay relevant.
  • bbalthaser on 12 Feb 23
     
    This take on proximity marketing is interesting in that it requires a little more thought in implementation because you aren't just narrowing it down to a specific locale, you are creating a wider net to catch people in. That means you have to have a broader understanding of who you are catching which would be multiple targets that may not be alike, but have similar needs. They used the pandemic as an example of how it benefited them to use geo-location, While not marketing to a whole section of the US they targeted a more localized net ( a state away) but not too narrow as to leave out a specific target. It showed some success in that they were able to save money and help bring brand awareness to a different type of consumer. They not only target those locally but "neighbors" and I know that I as a new guest appreciate seeing local people utilizing a product or service and come back for more because it gives me an idea that the product or service or both is appealing to guests. This also helps hinge on the word of mouth of the customer. That is an additional positive aspect of this type of marketing. Seeking local rather than national or global customer-created brand devotion.
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Hoteliers: Prioritize Digital Identity Verification in 2023 | Hospitality Technology - 0 views

hospitalitytech.com/tal-identity-verification-2023
shared by vriverol on 12 Feb 23 - No Cached
  • In a digital age where travelers crave instant, one-tap experiences, no hotel can afford to isolate itself - and digital identity verification is a crucial cog in the mobile check-in experience.
  • Digital ID technology validates that an ID is authentic, further mitigating fraudulent activity and deterring bad actors. In addition to scanning their ID and providing biometric data, guests must take a photo of themselves which must fit specific criteria - including visible facial features and clarity of the image - which is then cross-verified for authenticity.
  • Digital identity verification eliminates the friction of another touchpoint in the guest journey, allowing travelers to bypass the front desk, check-in, and access their room key with a few taps on their device.
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  • With the added encryption and authentication of digital ID verification, hotels can protect guests from malicious attempts at identity theft and ensure their own defense is in place to shield them from fraud.
  • Hotels have a legal obligation to keep paperwork of their guests on file. However, gathering details and scanning the ID of each guest is not only time-intensive, but also creates room for error. By integrating digital identity verification into the mobile check-in process, hoteliers can ease multiple pain points across their operations: first, by removing the need for front desk staff to check each guests’ ID against their profile; second, by automating what is a legal requirement.  
  • Mobile check-in and digital identity verification should perform the heavy lifting on mundane operational tasks - such as scanning IDs and handing out key cards - freeing up staff time to focus on other elements of the guest experience.  
  • vriverol on 12 Feb 23
     
    This article touches on the advantages of using biometric digital identity verification in hotels. Guests that have traveled a long way are going to be exhausted and irritated if they need to stand in a long check in line. Using digital identification can not only help speed up the check in process, but also make it more secure. Front desk workers will not have to worry about mixing up documents or mishandling the guest's sensitive information, and will also be freed up to focus on other tasks. This can also help the hotels avoid chargebacks or fraud, as they can prove the guest was there and the added encryption will help stop identity theft.
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Proximity marketing app | Using beacons to reach customers | Location based marketingYo... - 0 views

yogobogo.com/proximity-marketing-beacons proximity marketing
shared by nelson1oliva on 12 Feb 23 - No Cached
  • iBeacons or Beacons are small BLE (Bluetooth Low Energy) devices - small wireless sensors that communicate with Bluetooth-enabled smart devices such as iPhones, Android phones by continuously emitting messages/advertisements or small packets of data through its' BLE transmitter while allowing you to collect information on each smart device. Our in-app features enable you to reach the right customer and push the right message at the right time and at the right location BLE iBeacons for accurate mobile proximity marketing. Analyse customer patterns, dwell times, measure performance, promotions, track conversions and customer retention & loyalty better understand your customers & increase your foot traffic, sales and revenue. Push the right message to the right audience at the right time
  • nelson1oliva on 12 Feb 23
     
    Note: my above post is comprised of highlighted excerpts and intended to be in quotes but the editing tab is not working accordingly. No plagiarism is intended and credit goes to the authors of the posted web page. Nelson AS DESCRIBED ; this is the fundamental problem with the proximity marketing process. The fact that this is some sort of "subliminal" type of messaging through push marketing, that not only send out ads but collectively gathers personal data, should be an area of concern for everyone utilizing a smart device. "Our in-app features enable you to reach the right customer and push the right message at the right time and at the right location BLE iBeacons for accurate mobile proximity marketing. Analyze customer patterns, dwell times, measure performance, promotions, track conversions and customer retention & loyalty better understand your customers & increase your foot traffic, sales and revenue."
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What is E-Marketing? Features, Types & Advantages | Marketing Tutor - 0 views

www.marketingtutor.net/what-is-e-marketing Technology disadvantages advantages eMarketing
shared by kyleemcroberts on 11 Feb 23 - No Cached
  • Web marketing, digital marketing, internet marketing or online marketing; all of these words are synonymously used for E-Marketing.
  • technologies and media to connect customers
  • e-marketing has become a very important part of the marketing strategy of different companies.
  • ...27 more annotations...
  • E-marketing is Cheaper than Traditional Marketing
  • Cost-Efficient.
  • how much sales the business has been made as a result of e-marketing.
  • Instant Response
  • Tangible ROI
  • Disadvantages of E-Marketing
  • ability to collect a wide range of data about your customers.
  • feedback from your target market.
  • Personalized Marketing.
  • exposure
  • e-marketing is that it’s accessible from everywhere across the globe.
  • increase the number of visits
  • No risk at all.
  • competition
  • Privacy & Security Issues.
  • Price competition also increases with higher transparency.
  • fast-changing technological environment,
  • cost is very high.
  • Types of E-Marketing
  • Email Marketing
  • efficient and effective
  • cheap but also very effective.
  • Social Media Marketing
  • Directly communicating with your customers can increase brand loyalty.
  • dependent on technology
  • Video Marketing
  • Video marketing is very effective if it conveys the right message to the right audience. 
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How Biometrics Helps Modernize the Hotel Guest Experience | - 0 views

hoteltechnologynews.com/...ize-the-hotel-guest-experience biometrics hotel
shared by mandalysha on 11 Feb 23 - No Cached
  • biometrics links a user’s I.D. and credit card or payment card info with individual biometrics data like a photo or fingerprint. Hotels can easily identify guests before they arrive and apply the same profile data at other points throughout their stay
  • Many hospitality providers and hotels are using biometrics technology to verify user identity and secure payment information for a variety of guest services: in-room tablet apps, premium on-screen entertainment services, high-speed internet service, and access to amenities like the pool and gym
  • The streamlined ID process frees up staff so they can spend more time and resources on other activities, allowing them to fully commit to their role as hosts
  • ...4 more annotations...
  • For companies that already have a content management system or guest platform, it’s easy to integrate secure optical character recognition in the form of biometrics facial recognition technology that matches a face with an ID to generate a QR code
  • Case in point: Hoteza, an interactive, guest-facing platform, is using biometrics to verify photo-based identification for mobile check-in. Over 500 hotels around the globe including Hilton, Radisson, Wyndham, Kempinski, IHG, and Accor look to Hoteza’s cloud-based content management system for online check-in solutions, Internet Protocol Television (IPTV), mobile and in-room tablet apps, digital signage, and high-speed Internet access
  • Biometrics not only helps recognize users when they attempt to log in to the hospitality guest platform, but it also reduces operational costs by enabling self-service capabilities
  • Hotels and resorts each offer a unique personalized experience when greeting customers as they walk in the door, but if there is one common thread in the industry it’s that hospitality professionals constantly go the extra mile to create a superior experience. Biometrics is advancing that by blending familiarity and ease-of-use with modern, secure, and innovative technology
  • mandalysha on 11 Feb 23
     
    Biometrics usage in the hotel sector have been ramping up. Biometrics links a user's I.D. and credit card information with biometrics like a photo or fingerprint and this tech can be used throughout the hotel for things like in-room purchases and access to the gym and pool. Using biometrics allows the hotel staff to focus on being hosts.
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Proximity Marketing and How Does It Work - 1 views

mapsted.com/...what-is-proximity-marketing proximity marketing
shared by mabbate on 23 Jul 22 - No Cached
  • Bluetooth proximity marketing involves setting up a bluetooth enabled mobile device at a particular spot within the range of the beacon and passing information in the form of text, images, or video via the respective mobile app. There are a number of must-haves required to employ this marketing strategy. They are:  The consumer should be using a Bluetooth-enabled mobile device at the location where the proximity marketing technology is being applied.A beacon must be deployed in the area where the consumer is currently located, in order to send out and receive marketing messages or other information.The targeted consumer should have downloaded the relevant mobile application and installed it on his or her phone that is capable of receiving push notifications. This can  be your own brand app or the larger building app (For example a mall’s map or a specific brand within the malls app)
  • Proximity marketing is all about marketing to your ideal consumer at the right time and at the right place, with highly relevant and personalized notifications. It provides great results for businesses in combination with the right advertising strategies and tools. 
  • he notable patterns in buying behavior help complete the picture for brands that use them. 
  • ...3 more annotations...
  • T
  • Customers got mobile coupons, via the app, which enticed them to purchase a coffee and receive a beverage from the new drink line for free.
  • . The notifications would give out the time of the event and directions to the event happening on the day when a consumer is present at the store.
  • ariellesmall on 23 Jul 22
     
    The ability of proximity marketing will be able to reach markets based on location.
  • mabbate on 08 Feb 23
     
    Proximity marketing is an exceptional way to target particular customers. Many companies have seen success by launching these marketing techniques.
  • shineal on 11 Feb 23
     
    I appreciate you sharing this article on "What is Proximity Marketing?" This article explains in details how "proximity-based marketing" or "mobile proximity marketing" use customers devices to entice them to make purchases whenever they are near locations that practices this type of marketing. Moreover, I understand why Proximity Marketing will gain momentum in the future. This is because a wealth of customer data is gathered through the type of technology used and the result of the same is beneficial to both the business and customers.
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Proximity Marketing Geofencing Versus Beacon Marketing: Which Is Better? - Propellant M... - 1 views

propellant.media/cing-versus-beacon-advertising Location Geofencing Beacon
shared by krikooo94 on 08 Feb 23 - No Cached
  • krikooo94 on 08 Feb 23
     
    Proximity Geofencing marketing allows company to micro-target people based on where they go. Digital geofences can be placed around the perimeter of a location and will send passerby's advertisements regarding that location. Beacons run off bluetooth resulting in more indoor use due to range capabilities.
  • shineal on 09 Feb 23
     
    Thanks for sharing this article on Proximity Marketing Geofencing Versus Beacon Marketing. I learned quite a bit from this post, for example, the benefits of Proximity Geofencing Marketing; particularly, a) the ads will continue for up to 30 days after persons leave the location, b) this technology is compatible with multiple types of devices and c) less set-up time is required.
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Internet Marketing for Tourism - 0 views

smallbusiness.chron.com/t-marketing-tourism-43292.html business hotel travel solution tech
shared by shineal on 08 Feb 23 - No Cached
  • Internet Marketing for Tourism
  • Internet marketing in the tourism industry can help you connect with your clients, show them the visual appeal of your destination, and possibly get more exposure than you would with traditional print advertising. Use both natural and paid search to promote your destination, and you are sure to see results.
  • Photos Photos are an effective marketing method, especially in tourism, providing a strong visual experience for the consumer and helping you to build an online presence.
  • ...6 more annotations...
  • Videos Use video to give viewers valuable information that benefits them as opposed to your business. Do not use videos to give a monologue on how great your resort is
  • Online Business Listings
  • Registering your business with Google Maps and Yahoo Business Listings will help it come up in the top of the search results when consumers search for keywords that relate to your business. It’s free and only takes a few minutes.
  • Blogs and Articles Produce large amounts of informative, keyword-rich content about your destination that will attract attention and establish you as an expert in your field,
  • Social Media Create Facebook, LinkedIn and Twitter profiles in the name of your tourist destination. Post links to your blogs, articles, photos and video. Update followers of your profile about special events and promotions at your destination, and link to interesting articles about the industry, the area and activities that your fans may enjoy.
  • Email Marketing Gather contacts from your Facebook fans, Twitter followers and past customers. Send weekly or monthly email newsletters with updated information about your destination, new activities and special travel offers.
  • shineal on 08 Feb 23
     
    This article on internet marketing for the tourism industry provides great tips on how businesses operating in this industry can connect with their customers and appeal to them visually to encourage them to visit their properties. Through various sources and mediums (photos, videos, online business listings, blogs and articles, social media, and email marketing) greater exposure can be achieved at a reduced price when compared to the traditional ways of marketing.
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What is Proximity Marketing? How Does it Work? - 0 views

www.avsystem.com/...proximity-marketing
shared by aquin206 on 20 Jul 22 - No Cached
  • Proximity marketing is a marketing technique whereby recipients are targeted with marketing messages based on their vicinity. Simply put, it’s when you send ads to people who are close by your venue
  • WiFi-equipped smartphone these days and logs into public hotspots, meaning that you only need the right software to collect customer data and advertise to them using your guest WiFi.
  • The way it works is that when a customer logs into your guest WiFi network, you collect data about their device (specifically the MAC number of the device), based on which you can “follow” the customer around the venue and later identify them when they return
  • ...24 more annotations...
  • QR codes
  • Bluetooth Low Energy (BLE)
  • NFC stands for “near field communication
  • pay at the store with your phone
  • QR codes are scannable barcodes
  • 5 proximity marketing technologies you need to know
  • An example would be when you enter a store and get a push notification on your phone with a discount for your shopping, or when you scan a QR code at an event to download promotional materials.
  • How to best use proximity marketing?
  • How does it work?
  • One of the easiest, yet most versatile ways to implement proximity marketing in your venue is to use WiFi.
  • This platform should have indoor positioning features, so that you can easily locate your customers, and WiFi marketing features, so that you can effectively communicate with them when they are nearby.
  • This is a somewhat antiquated method compared to the other ones we’re discussing in this article, but it has its benefits.
  • This solution has been making waves at various conferences and events.
  • it requires extreme proximity (we’re talking millimeter to centimeter range), so it’s less versatile than the other technologies discussed.
  • even though most people can turn on Bluetooth on their devices, they don’t necessarily do that. And even if they do, that’s only half your road to successful marketing with BLE.
  • Similarly to BLE, geofencing with GPS requires the user to turn on the location services on their phone, as well as have a medium of communication with you
  • What is proximity marketing?
  • sales
  • if you notice that someone visited your store several times
  • but never made a purchase, it’s time to act! Pop in their mailbox, offer a discount,
  • loyalty
  • behavior analysis
  • indoor navigation
  • gamification
  • mmdmd99999 on 20 Jul 22
     
    wifi, QR codes, NFC, BLE, GPS
  • ...1 more comment...
  • smend120 on 25 Sep 22
     
    This article discusses how marketing technology is utilized for proximity marketing. By targeting recipients with marketing communications based on their proximity, proximity marketing is a marketing strategy. It uses many technologies, like WiFi, BLE, NFC, or GPS, and can be done for a variety of reasons, including advertising, feedback, and customer service, to deliver advertisements to individuals who are nearby your location. An illustration would be if you scanned a QR code at an event to download promotional materials, or if you entered a business and received a push notification on your phone with a discount for your purchases. One of the simplest and most adaptable methods to use proximity marketing in your venue is through WiFi. You gather information about a customer's device when they sign into your guest WiFi network. Although a fairly outdated technique, QR codes have several advantages. It is incredibly simple, affordable, and quick to install. This compromises its effectiveness, although, for some applications, it will be adequate. The user is directed to a certain website by these scannable barcodes. At numerous conferences and events, the QR code solution has generated a lot of buzzes. Exhibitors utilize it to provide background information about their brand that cannot otherwise be given in the booth because it is so subtle and affordable. You can use your phone or smartwatch to make a purchase at the store using near-field communication (NFC) technology. NFC is less adaptable than the other technologies since it demands close contact and is not as widely used as WiFi or QR code readers. Although it's a less well-known technology, Bluetooth Low Energy (BLE) access points perform similarly to WiFi access points. Although the majority of individuals can enable Bluetooth on their devices, they don't always do so. However, you need a medium, such as an app that they have downloaded, and you need to put BLE beacons at your location to communicate with g
  • smend120 on 25 Sep 22
     
    This article discusses how marketing technology is utilized for proximity marketing. By targeting recipients with marketing communications based on their proximity, proximity marketing is a marketing strategy. It uses many technologies, like WiFi, BLE, NFC, or GPS, and can be done for a variety of reasons, including advertising, feedback, and customer service, to deliver advertisements to individuals who are nearby your location. An illustration would be if you scanned a QR code at an event to download promotional materials, or if you entered a business and received a push notification on your phone with a discount for your purchases. One of the simplest and most adaptable methods to use proximity marketing in your venue is through WiFi. You gather information about a customer's device when they sign into your guest WiFi network. Although a fairly outdated technique, QR codes have several advantages. It is incredibly simple, affordable, and quick to install. This compromises its effectiveness, although, for some applications, it will be adequate. The user is directed to a certain website by these scannable barcodes. At numerous conferences and events, the QR code solution has generated a lot of buzzes. Exhibitors utilize it to provide background information about their brand that cannot otherwise be given in the booth because it is so subtle and affordable. You can use your phone or smartwatch to make a purchase at the store using near-field communication (NFC) technology. NFC is less adaptable than the other technologies since it demands close contact and is not as widely used as WiFi or QR code readers. Although it's a less well-known technology, Bluetooth Low Energy (BLE) access points perform similarly to WiFi access points. Although the majority of individuals can enable Bluetooth on their devices, they don't always do so. However, you need a medium, such as an app that they have downloaded, and you need to put BLE beacons at your location to communicate with g
  • aquin206 on 07 Feb 23
     
    This article explains what proximity marketing is and five different ways it is used through. Proximity marketing is used through WIFI, QR Codes, NFC (near field communication), BLE (Bluetooth Low Energy) Beacons, and GPS. In addition to going in detail about all those, this article also explains how proximity marketing helps the company. It can help by boosting sales, retargeting, building loyalty, behavior analysis, indoor navigation and gamification.
11More

WiFi Proximity Marketing: Strategies and how they work | Purple - 3 views

purple.ai/...g-strategies-and-how-they-work
shared by ahyla001 on 06 Feb 23 - No Cached
  • time comm
  • QR (Quick Response) codesWiFi (Wireless Fidelity)NFC (Near Field Communication)RFID (Radio-frequency identification)GeofencingBLE (Bluetooth Low Energy) beacons
  • Besides the end-users mobile device, a collection of location-based technologies (LBS) is needed to successfully utilize proximity marketing.
  • ...7 more annotations...
  • The downside to using the QR code strategy is getting users to make the initial interaction and additional print material may be necessary. 
  • Businesses can utilize their free WiFi offering as a new channel for marketing directly to customers.
  • NFC tag uses don’t stop at the point of sale system, in fact, the knowledge gained from each purchase and interaction further improves the insights businesses have, meaning over time, customer segmentation and messaging become more focussed.
  • The definition of geofencing in proximity marketing is defined as the ability of a company to micro-target people based on the places they go.
  • For example, a sportswear brand may want to target those at a sports event and so will draw their geometric radius around the venue of the event. Patrons that attend with their devices ‘location-enabled sensors’ settings turned on are allowing their GPS to share their location data with their service provider (SP).
  • The convenience store chain attached BLE beacons to trolleys, and baskets to track customer movements when entering, leaving, and moving around its stores. With the movable and planted roof beacons in place, Nisa was able to accurately collect a large pool of geometric insights that fed into one central cloud for further analysis. From these gatherings, Nisa will have been able to understand customer dwell times and see which product aisles were most popular.
  • Geo-loyalty is a method of utilizing proximity marketing methods to boost customer loyalty and drive app usage for higher conversion and engagement rates.
  • ahyla001 on 06 Feb 23
     
    This article is about Proximity Marketing and the many different specific ways it may be applied. These applications include: QR Codes, WiFi, NFC, RFID, Geofencing, and BLE Beacons. In all of these cases, it is vital to proximity marketing that there be an end-user mobile device (such as an iPhone or Android) as well as location-based technologies. We are all fairly familiar with QR codes as those have become widely used during the pandemic. What we may not have considered though, is how logging into a WiFi gives a lot of information about you to the business, as well as a future means of communicating with you (assuming you made an account and/or gave them important information such as an email address). Geofencing is also really cool because it allows companies to set up a virtual boundary that collects data from mobile devices that pass through that boundary. This allows a business to truly know what kinds of consumers go in and out of whatever establishment the geofence outlines.
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8 Examples of Robots Being Used in the Hospitality Industry - 3 views

www.revfine.com/robots-hospitality-industry robotics
shared by armanyleblanc767 on 01 Feb 21 - No Cached
  • The use of artificial intelligence within the field of robotics is one of the most exciting and promising applications for individuals and businesses operating within hospitality management.
  • Below, you will find a list of eight current uses of robots within the hospitality industry.
  • robots are deployed to provide information, front desk services, storage services, as well as check in and check out services
  • ...11 more annotations...
  • , with technology including voice and facial recognitio
  • robot concierge,
  • robotics being used for luggage purposes.
  • robots can improve automation and perform tasks without tiring, it is important to acknowledge limitations as well, including an inability to quickly adapt to circumstances.
  • travel agents are also looking into the use of robots, especially as a means of pre-qualifying customers.
  • chatbots
  • Airport security
  • hotel robot butlers and robot luggage porters,
  • ability for robots to offer support for a variety of different languages.
  • Amadeus have experimented with a robot called 1A-TA, which is powered by artificial intelligence. Rather than forcing customers to wait during busy periods, the robot is able to immediately get to work, finding out about their needs and preferences and passing the information on when they actually speak to a human travel agent.
  • chatbots have been one of the most common uses of robots within the hospitality sector and these can be used to deliver basic customer service, or for more complex tasks, like hotel or flight bookings.
  • guanhuahao on 01 Feb 21
     
    This article introduces the concept of robots and analysis the advantage and disadvantages of it combined with AI when boosting individual and businesses operating in the hospitality industry. It shows 8 examples of robots application in the hospitality industry, which including the front desk and storage service, chat, concierge, luggage purposes, translation, help travel agencies, and airplane security, and as butlers, and so on. Conclude that it improves the performance of task while lacking the ability to quickly adapt to circumstances and costs of investment and maintenance may be high.
  • ...1 more comment...
  • jlewinsky on 02 Feb 21
     
    Great article and summary. I too read this article, I found it interesting the many uses of AI technology in our industry. The future of AI seems to be positive, I've also read an article that AI's are being used to convey human emotions.
  • ovila009 on 08 Feb 21
     
    This article goes into depth about some of the ways that robotics are transforming the way the hospitality industry operates. These examples will only increase as time goes on.
  • lianettfernandez on 02 Jun 21
     
    This article deals with the advances that are being made in the travel industry through the use of intelligent robotics. It provides several videos showcasing what each of the robots can do, from delivering toiletries, to checking for concealed weapons at the airport.
22More

Augmented Hospitality: How AI, AR, and VR Are Shaping the Hospitality Industry - 1 views

www.ediiie.com/...ar-vr-in-hospitality-industry Technology Innovation
shared by deranique on 01 Jun 22 - No Cached
  • • The thriving $570 Billion hospitality industry is augmenting itself by integrating AR in hotel industry with the $31 Billion Augmented Reality industry.
  • • The $30 Billion VR industry is projected to value over $110 Billion by 2025 and hospitality will undeniably be a major shareholder.
  • • Over 70% of travel agencies along with over 60% of hotels have adopted AI in its entire magnificence.
  • ...13 more annotations...
  • interactive hotel rooms with maps pinpointing local attractions and places of interest.
    • akopp008
      akopp008 on 18 Jul 22
       
      Examples of realities of AI and AR working know a days in real life inside the industry.
  • Best Western hotel group collaborated with Disney
  • children to see them enjoy the room with Disney characters as their roommates.
  • AI-powered facial recognition tech to perform seamless check-ins.
  • 1. Tourist Info
  • 2. Gamification
  • Tours
  • AI to deliver in-person customer service
    • akopp008
      akopp008 on 18 Jul 22
       
      AI can reach to give a contact less check in and recognition
  • customer simply has to smile at a kiosk to get their check-in
  • keys would be sent to their smartphones via Bluetooth
  • • As a response to COVID, the sector is looking to automate some sections of their business.
  • smart hospitality” is expected to rise above 25% by 2021.
    • akopp008
      akopp008 on 18 Jul 22
       
      technology int he industry will increase tremendously the next few years
  • Automation helps the business achieve operational efficiency as well as protects them from disruptions.
  • CHARLENE ESCOE BARNETT on 06 Jun 22
     
    This article gives a great explanation of how these technologies are changing the industry. AR giving the guests a 'try it before you buy it' experience where guests can virtually visit a hotel room, and walk around 360. With the projections of how the demographics will travel and their demands, millions are now being spent on adding these technologies from the booking process though the entire guest cycle. Major hotel brands have begun implementing AI,AR and VR into their product offerings which shows there will be no slowing down anytime soon.
  • akopp008 on 18 Jul 22
     
    AI, AR and VR have increased their technology and their purposes inside the hotel industry over time. However because of covid and the necessities it got more trendy and became more useful. Know a days all of these technologies are used in many ways from helping the operations, to providing clients with a seamless and contact-less experience, with creating experiences for kids, showing details of the amenities in a hotel, tours to make reservations and unique opportunities to grow. These technologies will change tremendously in the upcoming years and will change completely the way the hospitality industry operates and how clients interact with it.
  • deranique on 06 Feb 23
     
    This article foresees the benefits of Ai, AR, and VR technology within the hospitality industry. It also provides statistical analysis of revenue and customer expectation. Additionally, it gives a prediction of innovations to come.
7More

How AI is changing Hospitality Industry, Hospitality News, ET HospitalityWorld - 0 views

hospitality.economictimes.indiatimes.com/...92812751
shared by mattiebell on 02 Feb 23 - No Cached
  • In 2020 despite the adversities of coronavirus and following lockdowns, the global hospitality market reached USD 3489.77 billion and was set to reach USD 4132.5 billion in 2021 at a CAGR of 18.5 percent. India emerged as the third largest in terms of investment in travel & tourism, injecting USD 45.7 billion in 2018 alone.
  • 1. Operational Efficiency
  • 2. Customer Experience
  • ...2 more annotations...
  • 3. Revenue Improvement
  • 4. Sustainable Growth
  • mattiebell on 02 Feb 23
     
    This article discusses how AI paved the way for some new hospitality innovations in India, one of the world's leading economies in hospitality services. It talked about how although the coronavirus was set to be a huge setback for the industry, India's ability to innovate helped it stay on track with profits similar to what it had seen in previous years. It went on to talk about 4 significant changes that really influenced profits and sustainability and concluded by summarizing the huge potential of AI to positively impact the industry.
  • emilywest5 on 05 Feb 23
     
    I really enjoy reading about how the rest of the world is also adapting to AI/AR. I wonder if this will make people feel more comfortable traveling to other places around the world that they never thought they would travel. Im wondering if that AI/AR experience will change peoples minds.
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Robots are disinfecting hotels during the pandemic. It's the tip of a hospitality revol... - 0 views

www.proquest.com/...2481413432
shared by bbalthaser on 05 Feb 23 - No Cached
  • germ-zapping Roomba — becoming, in the process, one of the first ultraviolet bots to arrive in a United States hotel.
  • "Cleanliness is now the new luxury,"
  • Until recently, only health-care workers would frequently interact with disinfecting bots,
  • ...7 more annotations...
  • cost upward of $125,000 each.
  • projects the market for UV disinfecting bots will grow to more than $5.5 billion by 2027
  • stands out from such predecessors, both because of the bots' wider adoption and the more practical jobs they fill.
  • And Japan's famous Henn na Hotel has claimed to be the first hotel staffed by robots, though in 2019, the hotel fired about half of its 243 bots for underperforming (and, alarmingly, potentially exposing guests to hackers and peepers).
  • "cobots," a portmanteau of "collaboration" and "robots," because they're intended to work alongside people rather than replace them.
  • more than 60 percent of jobs in hospitality-dominated cities like Las Vegas could be automatable by 2035 — job losses that would exacerbate income inequality and disproportionately harm women of color.
  • Elected officials continue to underestimate the economic threats of automation in sectors like hospitality and tourism
  • bbalthaser on 05 Feb 23
     
    Robots became very relevant and significant with the rise of Covid-19. There was an increased demand outside of the hospital sector and in industries such as hospitality. While many are "germ-zapping Roombas" others offer things like concierge services. Covid-19 made "cleanliness a luxury". However, the cost has always been a factor and can be "upwards of $125,000" for one disinfecting robot. The market is looking to grow by more than "$5.5 billion by 2027 for UV disinfecting robots" alone. While some countries like Japan have used Robots for a while, it hasn't always been successful, but it is now becoming a norm in the industry to obtain them for service. Some makers say that robots are meant to "work beside people rather than replace them." Some researchers say that large cities like Vegas are at risk of jobs being automated at more than 60% in the Hospitality sector. This could wreak havoc on employment and harm those that are most vulnerable those living in poverty or just above and women of color. Those in official positions with the government do not take the threat of automation as seriously as they should when it comes to sectors that rely heavily on employing many people but are turning toward automation. I definitely viewed an uptick in the use of a variety of technologies to he;p clean and sanitize buildings. While I never came across a robot, I know that there was an emphasis on various low-tech devices to help clean. I think while there are certainly positive outcomes of using robots in service-oriented positions within the hospitality sector, I dare say we should be concerned if we start using them more than people. And while the Pandemic certainly helped push us towards accepting technology in day-to-day and in work, it shouldn't be the end all. I would like to further read as to why Henna Na Hotel in Japan had such a disappointing result from their all-robot hotel. I think it could shed some light on the do's and don'ts of robot usage.
  • emilywest5 on 05 Feb 23
     
    I really enjoyed reading this article. It gave lots of insight for the future of AI. I actually came across a website called chai.ml which is an online chatbot. You can talk to literally any kind of chatbot. From ones that make itineraries for you for wherever you go, to ones who want to experience a breakup situation. Its pretty neat but also really weird. I can for-see jobs being lost after playing around with that website.
16More

Automation and artificial intelligence in hospitality and tourism | Emerald Insight - 0 views

www.emerald.com/...html technology hospitality tech software business
shared by emilywest5 on 05 Feb 23 - No Cached
  • Human knowledge, services and robotics applications were the most significant factors influencing automation and AI implementation. Practitioners and researchers in the hospitality and tourism industry could apply the proposed framework to develop sustainable strategies for implementing and managing automation and AI. The proposed framework may also be useful in future studies examining AI implementation in the hospitality and tourism industry.
  • Smart technologies like automation and artificial intelligence (AI) have become important elements of hospitality and tourism
  • Hospitality and tourism firms use smart technology to dynamically enhance consumer experience (Buhalis and Sinarta, 2019). Smart hospitality and tourism have provided opportunities for firms to enhance their operations and productivity, resulting in higher quality products and better processes for delivering services to customer
  • ...12 more annotations...
  • Although hospitality and tourism organizations have already implemented smart technologies such as AI and robotics into their business activities (Epiknetworks, 2018), the companies adopting them are still limited owing to the individual, organizational and external environment barriers.
  • Researchers still need to engage better, investigate and understand these nascent developments (Murphy et al., 2017), and limited studies have examined the implementation challenges.
  • Technological development plays a vital role in tourists’ decision-making processes. Digital technologies and cyber-physical systems may even act as extensions of a tourist’s self (Stylos, 2019). Several researchers have focused on the importance of including AI in tourism education (Murphy et al., 2017) and to be prepared for technology shifts in their industry
  • They also suggested that employees in the hospitality and tourism sector should study robot design and machine learning to link changes in technology to the international tourism industry.
  • In future, tourism will take place in a robonomic economy and tourists will demand a high-touch service experience
  • The use of smart technologies such as chatbots usually receives positive feedback and the benefits of this technology outweigh the challenges (Buhalis and Yen, 2020). The advancement of novel technologies involves a process of knowledge management, including maintenance, disruption and change. This needs the integration of technologies and institutions and results in the growth of new values and services (Vargo et al., 2015).
  • Service providers need to think critically about how AI applications in hospitality and tourism might affect people’s use of the service. They should also consider what needs to be changed to ensure that robots and employees work together seamlessly to augment the service experience (Buhalis et al., 2019). Smart technologies and AI could disrupt services in the hospitality industry, altering customer engagement plans and expectations (Helkkula et al., 2018).
  • Hospitality software has moved from local to server-based to Web-based to cloud-based platforms (Leung, 2020). The future smart infrastructure with high-speed networks enables efficient data exchange amongst databases in real time and therefore immediate service (Buhalis and Sinarta, 2019)
  • Technologies tested in previous studies have been improved by highly interactive systems, increased capability and a more user-friendly interface, so examining perceived interactivity of technology has become more important for advanced robot acceptance models (Go et al., 2020). Ivanov et al. (2019) stated that robotics was not introduced early to the travel, tourism and hospitality industries, because of the complexity of human reactions to customer needs.
  • Customers must experience feelings of enjoyment and satisfaction interacting with the robot. Customer attitudes are shaped by experience, and employee skills depend on education and training, as well as the company’s needs (Ivanov et al., 2019). Robots are expected to eventually overtake humans for cognitive tasks, with human input only required for duties requiring empathy and emotion
  • Intelligent agent technology is one of the most useful methods for supply chain management because it combines social ability, intelligence and collaboration (Alsetoohy and Ayoun, 2018). Alsetoohy et al. (2019) claimed that current procurement practices lack coordination and proactivity between suppliers and buyers, intelligent tools for finding suitable suppliers, performance evaluation and automation
  • By pairing robots and humans, service delivery can be optimized, leading to increased productivity and reduced costs
  • emilywest5 on 05 Feb 23
     
    This study was about adoption and automation of AI in hospitality. It gives great insight on the process as well as what people think of AI and their opinions. In addition to that, this study goes into different techniques that were used to understand how and why AI should be implemented. Human interaction cannot be beat, along with personal touch and humans can't remember everything a computer can, but if you have robots and humans working together you can get the best of both worlds. Smart technologies are now and the future.
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