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This article talks about the 5 technologies hotels should be investing into for 2020 in order to stay competitive. The technologies are website simplicity, upselling tech to boost profitability, secure payment systems to increase consumer confidence & credibility, self service and automated check-in, and an omni platform which centralises operations.

Hotels are taking new major steps into tech integration as more and more developments are constantly being requested by guest and made by property owners. These I.T investments can help these properties majorly and help increase guest satisfaction. One advantage that many companies can use is it up selling aspect to help push sales. Investing in secure payment options helps with data security and gives the hotel credibility.

-Website simplicity -Upselling technology to boost profitability -Secure payment systems to increase consumer confidence and credibility -Self service and automated check in -An omni platform which centralizes operations -In a 2,000 people study, a quarter of people take into high consideration the quality and detail of a hotel's website before making a direct booking online. -Website simplicity acquires traffic, increases conversion rates and drives more people to book direct. -Upselling can happen subsequently through nudge marketing via emails, push notifications of even on arrival at the hotel. -Investment in secure payment gateways protects the data of hotel guests and the hotels credibility. -Also checks in advance whether the credit card exists and is covered which could reduce chargebacks. -In a survey of 2,654 consumers, 78% of respondents said they would like to see self-service kiosks more widely available for check in. -Self check in is faster service, more privacy, and waiting time/lines are much shorter. -Omni channel platforms enable you to centralize operational systems, take back control of your revenue flow and transparency of guest data, so hotel management can focus on creating the best experience for customers.

This article introduces the role of PMS(property management system) to increase ancillary revenue. PMS encourages hotels to be competitive with high-end technology, and to provide the service beyond guests' expectations, which in turn, increases the top line revenue. The first role of PMS can be related to room upselling. With cloud-based hotel technology, hotel staff can know the guests' preferences, so before check-in, they can figure out the guest preference, and based on that, they can offer upselling. This tactic will be helpful for both guests and hotel because hotel can make ancillary revenue by upselling, and guest can get personalized service. Second, PMS system can track the guest journey through the previous visiting record. PMS has personalized record depending on the guest. It means hotel is able to offer the most attractive journey to guests. Third, PMS helps to solve the problem instantly, which increases guest satisfaction. The Internet and lots of applications at hotel deliver the instant responsiveness, and improve guest gratification. It will be related to better reviews and loyalty toward the hotel. As can be seen here, adopting the developed technology helps the hotel to build a good relationship with guests, and increase the number of loyal guests. Lastly, by having employees use mobile devices to check-in guests and solve special requests smoothly with other departments, it enables to build the strong personal relationship with guests, and enhance trust. Depending on the personality of guests, they might or might not like personalized services. However, it is obvious that hotel should offer the right service based on their need or want, at the right time, without giving any pressure to them. It can be the way to drive ancillary revenue by using property management system properly.

The hospitality industry is growing rapidly and many technology businesses want to be a part of this thriving market. Oaky company is developing a new software that would help hotels upsell rooms in more efficient way. This investment would eventually play role to expand the company and improve its position in the market.

This article gives five tips on how to use e-marketing strategies to upsell at a hotel. The article's premise is that it is not enough to have guests visit your website and book a room. Hotels also have the opportunity to upsell to guests before they even arrive, as well as during their stay, using online marketing. The five tips are: 1. Sell the properties unique amenities on the website, 2. Use your booking engine to upsell guests packages, discounts, add-ons, etc. while they are making their reservation, 3. Use e-mail marketing to send personalized information to guests, 4. Use social media to keep guests updated and to spark interest (and revenue), and 5. Take advantage of mobile websites and mobile apps, as many guests book from their mobile devices. I think that this article did a good job of reminding hotels, etc. that their job is not complete when a reservation is made, although it can be if they are not interested in maximizing profit. Instead, hotels should use every opportunity to maximize profit and have an array of digital tools to help them do so.

This articles is a wake up call to many hotels that are looking for ways to increase profit. The concept of upsale has been around for a very long time. It is time for hoteliers to go back to basic marketing concepts but utilizing the latest technologies. Property management systems contain so much valuable information about the guests. Hotels need to utilize this information to offer unique experiences.

The self-serve kiosks or unattended POS systems are changing the customer behavior and getting consumers to spend more. Many major chain restaurants have incorporated them in their business such as Chilis, McDonalds and Taco Bell. Kiosks tend to upsell the customer while regular cashiers may not. Self serve is bette for business, not so much for the customers wallet.

The article discusses the benefits of using POS software in hotels and how POS software can improve revenue generation over time. Some of the key benefits discussed include ease of processing payments, better management of inventory, opportunities to upsell and market different products, improved employee management and more analytical insights. The article further highlights a POS system's ability to integrate with the hotel PMS to further increase efficiency. Current and future trends have also been covered.

Since we spent time discussing both the positives and negatives of utilizing an electronic restaurant menu, this article primarily focuses on six positive things about utilizing electronic menus. One positive thing I did not even consider is that it allows for people that speak different languages to communicate what they want better since they would have a menu that is in their native language. It also makes updating the menus much easier on the restaurant owners because everything is online which makes adding and deleting items much easier overall.

This was light, I wonder why they never mentioned Chain Wide deployment as a key benefit? Imaging instantly changing all branch menus (adding/removing/editing) instantly across hundreds or thousands of stores...that is powerful.

A very straight forward article highlighting various benefits of the eMenu. Namely the: Visual Formatting (Pics easily added). Increased Order Accuracy. Easier to Update (edited in practically real time). Additional Information (ie. nutritional information etc. can be easily inserted as opposed to a traditional menu) Upsell Items Automatically (ie. recommend paired dishes automatically). Mutiple Languages ( save cost, while increasing the number of potential customers).

This article is by hotel tech report which is a company that provides reviews of various hospitality technology products and allows users to compare an contrast a variety of software to determine which is best for their particular business.

The most important features of upselling software are as follows: --PMS integration (automated connection with database) --Exclusion lists (ability to exclude some guests from certain offers) --Cross-device platform (guests can redeem offers from various devices) --Customizable CMS (staff can customize and test offers) --Multi-language --Email automation for offers --Data security protections compliant

Hotels that wish to invest in this software can expect 25% increase in incremental revenue. Implementation takes from 7-30 days depending on the PMS being used by the hotel, which causes a variance.

This article takes a deep dive into the emerging tech trends in 2021. They briefly touched on how SaaS is slowly taking over the traditional PMS and how venture capitalist can't get enough of these programs. Another honorable mention in this article is the explosion of guest room tech such as streaming services, voice activation, and guest room tablets. OTAs that have traditionally been top dogs when it came to hotel bookings are slowly declining and big data is becoming super insightful to hoteliers. This article touches on so many avenues of tech and it's definitely a must read!

This article is about Task Retail Technology which is a cloud based point of sale software being selected for Rubio's Restaurants. The POS system is a touch screen system powered through the internet and has a centralized POS terminal. It also has digital menu boards, mobile applications, and SMS. It uses Microsoft's latest technology and features a loyalty system that can reward customers and has an upsell feature. 

This webpage is an explanation of all the effective ways you can market thru email in the hotel industry. Obviously if the guests received an email from your company is because they provided you with their email adress, meaning that they are interested. E- Marketing is not spamming. It is very proffesional. At the end of the guests stay, you can use e marketing tools to lude the guest back in your way. You can benefit from E-Marketing by upselling. It is a very powerful tool that can bring you a lot of traffic if you have a great business plan. E- Marketing is also important because you can get guest feed back and fix problems that might occur and also help them come back as well. E-Marketing has changed the hospitality industry in a great way. People no longer need to walk in to your hotel to find out information. If you have a great website, guests can quicly make their own assumptions. If a guest is coming back to the city, E-Marketing can lure them back in.

Module 3: Networking (Rebecca Noble)

This article recognizes and highlights revenue management as a crucial integration within any property management system as it provides a hotel with the important algorithms to optimize revenue and allowing the hotel to become more profitable. The article brings up a good point regarding the importance of having PMS integrations that satisfy the expectations of existing customers while also accommodating the needs of a technology driven generation visiting the hotel. It also highlights how successful internet-based property management systems offer the ability to provide a more customizable, personalized experience to hotel guests.

This article gives more information on the impact E-menus have on the hospitality industry. It shows a different positive perspective on this system, and explains how Food & Bev sales can increase while operating costs decrease; thus enhancing profits. The example being used is a digital wine platform, and proves that by incorporating the e-menu it motivated workers to learn more about the wine and products they were selling.

This article is about Allora which is a hotel booking engine created by hotel data firm and powered by artificial intelligence. The purpose of Allora is to change the way travelers find their perfect stay at their hotels of their choosing and this also gives hotels the chance to upsell base on what their guest are wanting from their stay with them.

This article shows the benefits of self service kiosks. It points out that the self POS system can increase upselling since clients don't feel pressured by a person. They also did a study that 72% of people 33-44 years old will use a self service kiosk than speaking to a person.

This article discuss how both new software and hardware is being utilized in the hospitality industry to expedite the process of guests checking in and out of hotels. The article is about NORTHWIND, a company well known for having developed "Maestro" a property management software suite that enables hotels, resorts, and multi-property organizations to manage their facilities. Specifically the article mentions how NORTHWIND is introducing "Xpress Check-In" an tablet specific software that will increase the speed and ease with which guests are able to enter and exit the hotel. This goes to show how the company is keeping abreast with the recent and growing trend of portable tablet/touch screen hardware devices. This software and hardware combination enables desk agents to operate away from their desk allowing for more intimate and personalized service with guests. I think the most unique and amazing feature of this system is that it will allow hotel agents to check in and process large groups such as conference attendees quickly and efficiently. The "Maestro Xpress Check-In" system can not only check guests in, but also encode their room key card, as well as process credit card transactions and capture their signature. All of these things can be completed even before conference attendees disembark from the bus and enter the hotel. I believe that hotels who choose to invest and employ technologies like this will distinguish themselves from other establishments because their service will be much better and smoother, both for guests and the hotel. These unique services will also be key in driving revenue and increasing productivity. NORTHWIND is well recognized in the hospitality industry for providing real-time technology solutions that help users control and manage their business effectively.

Maestro, a company specializing in property management and hotel software is launching a new face in property management productivity by introducing the Maestro Ipad Xpress App. With the popularity of tablet computers such as IPads and android platform tablets rising, Northwind has decided to launch a system through Maestro to make the check-in and check-out process in a hotel as simple and efficient as possible. Northwind ultimately hopes that the Xpress check-in app will not only be more efficient for guests but also optimize revenue and productivity in the hotel. The new app allows guests to complete the check-in and check-out process anywhere a wireless signal is available. Lets say for example, a large group of employees are attending an out of state conference and when they arrive at the hotel, there are over fifty of them that have to go through the check-in process. With the Xpress check-in app, these individuals could check in on their way to the hotel and by the time they get there they will save time and effort by not having to wait in line and go through the entire check in process one by one. For this reason the Maestro Xpress Check-In App is perfect for handling large groups of people arriving at the same time. The Xpress app creates a more personalized service for the customer making the entire check-in and check-out process much more convenient for the guest and productive for the hotel. 

The article by Shiji Group (2020) focuses on how companies can utilize technology in responding to post-crisis operations, increasing their competitiveness in their respective industries. In itself, the Shiji group is a software solutions company that provides its services in the Food, hospitality, entertainment, and retail industry. The company was founded in 1998 and currently employs approximately 5,000 individuals in its over 80 subsidiaries. As of 2020, Shiji Group serves approximately 200,000 restaurants, 74,000 hotels, and 600,00 retail businesses (Shiji Group, 2020. To this effect, the Shiji Group (2020) provides that the utilization of point-of-sale software and technologies is the best suit technological alternative for foods and beverages companies in the post-crisis period. In this line, the article indicates that the best alternative in implementing such technology is ensuring that the company's systems can communicate effectively. In this line, Shiji Group (2020) notes that approximately 65% of all purchasing decisions are affected by the availability of point-of-sale features, modules, and functionalities. Shiji Group (2020) further provides one of the transitioning alternatives: the utilization of cloud-based technologies that provide secure, convenient, flexible, and open application programming interfaces (APIs). Some of the accrued benefits include better customer experiences due to software ease of use, multi-function applications and reports building, and capacity to alter the software and hardware accessibility. Having noted these advantages, Shiji Group (2020) provides an example of its software business partnership with Barstock Exchange. They focused on helping Food and beverage businesses extend their capacity through the upgrading of its technological base. This was achieved through the upgrading and integration of the point-of-sale software and their cloud-based software functionality, hence increasing their operational capacity and effi